The golden age of television is about to end. Video streaming apps are the future of media industry. Read on, to find out why.
In the early days of streaming media—in around 1990s—watching videos and listening to music over the internet wasn't always amusing. It was more like driving a vehicle in stop-and-go traffic on a busy lane. The content played online would keep buffering and buffering until your patience fades off. And the part of the video which got streamed would mostly be choppy, pixilated, and tough to see.
But today, anyone having a good Internet connection is able to stream high-definition movies or even make video calls over the Internet. The field of media is experiencing an enormous change as video streaming apps are looking to expand their supremacy over traditional distribution. Thanks to the wonderful invention of streaming technology!
So, what exactly is a streaming technology?
Streaming is nothing but the continuous transmission of audio or video files from a server to a client. To put it simply, streaming is watching videos, TV shows or music on Internet-connected devices. In this process, the media file being played on the user’s device is stored remotely and is transmitted a few seconds at a time over the Internet.
There are many video streaming service providers like Netflix, Hulu, Amazon Prime offering amazing video and audio content. But you may be wrong if you think that those are the only ones offering streaming videos and audios. In reality, there are several video streaming apps out there, offering unique content to its viewers.
Video Streaming apps have transformed the way we use to watch TV and devour content. Netflix alone has above 138 million subscribers. The credit of the huge success of video streaming apps mainly goes to the convenience they offer and their lower prices. As compared to the amount needed to be paid for a cable network, streaming apps are much cheaper. A user gets immediate access to shows and movies at a very affordable price. Artificial intelligence and machine learning technologies help these streaming services recommend shows that a user would usually prefer watching. According to a survey, Netflix customers watch nearly 80% of videos based on personalized recommendations they receive.
Additionally, for a low monthly rate, you get unlimited access to hundreds to thousands of varied pieces of content. On the other hand, these apps offer the liability of watching episodes any time you wish. It’s more like reading books, you are not required to wait for a week to watch the next episode neither you need to watch those annoying TV commercials. You can simply enjoy your favorite episodes uninterruptedly.
Today, there is a huge rivalry among the top streaming apps in the market. These apps are not only fighting for online customers but also from other entertainment platforms such as movie theatres, video games, and even restaurants & bars. Also, according to a report by Big Market Research, world live video streaming services market is predicted to gain heights by 2025.
Netflix is among the top player who has grabbed a major chunk of customers with its incredible service and content. Other streaming apps are marching on its footsteps to make a presence in the video streaming industry.
Nowadays, video streaming services are investing huge amounts into original content. Originals give them the chance to make them stand out from the rest—and safeguard their position as the best content provider in the media industry. The app owners are surely willing to invest more money on the original series and movies due to the growing competition in the entertainment industry. This clearly indicates that customers will get to see a much wider variety of high-quality content options in the near future.
All the major streaming service providers are raising their subscription prices because of the improved services they are offering.
Demands for on streaming services are increasing tremendously; customers are now expecting to see 4K resolution, uninterrupted streams, and new content on a regular basis. That costs a lot of money in upholding the services, hence, video streaming service providers will need to increase their rates in the coming years.
Recently, Netflix was graded as the number one fastest-growing U.S. brand. They have heaps of data and hence, is the future of the entertainment industry.
As per researchers, video streaming is about to explode in a good way. You just need to get ready for experiencing the more advanced version of video streaming apps in the next few years.