LBS or location-based services are information services that use real-time geographical data from a smartphone or mobile device to provide security services, information, and entertainment. LBS applications are predominantly used by consumers, government organizations, and small and medium-scale industries. These are mainly used in healthcare, supply-chain, and retail outlets. They provide a medium to connect enterprises to consumers.
In the Consumer segment, they are used for car navigation, obtaining traffic information, pedestrian navigation, mobile payment, mobile coupons, friend finder, date finder, family locator, check-in, indoor routing, mobile yellow pages, shopping guides, product tracking, car-parking guidance, weather information, and finding nearest taxi and buses. LBS have made the day-to-day life of a consumer easier by providing assistance with a large number of applications with many benefits, at an economical cost. They are also used in indoor places such as stadium, shopping malls, hospitals, airports, convention centers, auditoriums, university campuses, and office buildings. They provide information about the latest real-time deals and offers to consumers. LBS are also used by governments in emergency services such as fire, drought, theft, and accident.
Global Consumer LBS Market to grow at a CAGR of 37.38 percent over the period 2013-2018.
The Global Consumer LBS market can be segmented based on application: Navigation and Tracking, Travel and Tourism, Social Networking, Family Finder, Location-based Gaming, Health and Fitness, and Weather Information.
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Global Consumer LBS Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions and the Americas; it also covers the Global Consumer LBS market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Other Prominent Vendors
Adoption of GPS-enabled Smartphones
Privacy Concerns among Users
Use of Analytics to Increase Consumer Engagement