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liquid detergent market outlook - 2025
The global liquid detergent market was valued at $27,405 million in 2017, and is projected to reach $40,482 million by 2025, growing at a CAGR of 5.2% from 2018 to 2025
Liquid detergents are complex mixture of surfactants used for effective cleaning action on dirt and grease. These detergents aid in washing process by reducing the surface tension of water. Increase in preference of consumers for multipurpose and time-saving liquid detergents significantly fuels the growth of the market.
The key factors driving the growth of the global liquid detergent market include shift in consumer preference toward liquid detergent as compared to powder detergents, increase in penetration of washing machines & dishwashers, and improved performance & continuous product innovation. Moreover, packaging format easing convenience for handling of liquid detergent and upsurge in consumer inclination toward healthy lifestyle coupled with rise in purchasing power boost the growth of the market. However, factors such as high price of liquid detergents and availability of counterfeit products impede the overall market growth. New objectives for liquid detergents have been introduced, apart from primary purpose of cleansing of dirt and grease. The product is now being developed to provide antibacterial effect, long-lasting fragrance, natural ingredients, and exotic scents.
The global liquid detergent industry is segmented into nature, application, sales channel and end user. Based on nature, the report segments the global liquid detergent market into organic liquid detergents and conventional liquid detergents. The applications covered in the study include laundry and dishwashing. By sales channel, the market is categorized into online sales channels, supermarket, and hypermarket, departmental & convenience stores, and independent grocery stores. Depending on end user, it is fragmented into residential and commercial. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa and rest of LAMEA).
Key players profiled in the report include Procter & Gamble, Church & Dwight, Henkel Company KGaA, Unilever Plc, S. C. Johnson & Son, Inc. Amway Corporation, Reckitt Benckiser Group plc, Colgate-Palmolive, The Clorox Company, and Godrej Consumer Products.
Key Benefits for liquid detergent market:
liquid detergent Key Market Segments:
By Nature
By Application
By Sales Channel
By End User
By Region
CHAPTER 1: INTRODUCTION
1.1. REPORT DESCRIPTION
1.2. KEY MARKET SEGMENTS
1.3. KEY BENEFITS
1.4. RESEARCH METHODOLOGY
1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE
CHAPTER 3: MARKET LANDSCAPE
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1.Top investment pockets
3.2.2.Top winning strategies
3.3. PORTER'S FIVE FORCES ANALYSIS
3.3.1.Bargaining power of suppliers
3.3.2.Threat of new entrants
3.3.3.Threat of substitutes
3.3.4.Competitive rivalry
3.3.5.Bargaining power among buyers
3.4. MARKET SHARE ANALYSIS/TOP PLAYER POSITIONING
3.5. MARKET DYNAMICS
3.5.1.Drivers
3.5.2.Restraints
3.5.3.Opportunities
CHAPTER 4:LIQUID DETERGENT MARKET BY NATURE
4.1. OVERVIEW
4.2.ORGANIC
4.2.1.Key market trends, Growth factors and opportunities
4.2.2.Market size and forecast by region
4.2.3.Market analysis by country
4.3.CONVENTIONAL
4.3.1.Key market trends, Growth factors and opportunities
4.3.2.Market size and forecast by region
4.3.3.Market analysis by country
CHAPTER 5:LIQUID DETERGENT MARKET BY APPLICATION
5.1. OVERVIEW
5.2.LAUNDRY
5.2.1.Key market trends, Growth factors and opportunities
5.2.2.Market size and forecast by region
5.2.3.Market analysis by country
5.3.DISH WASHING
5.3.1.Key market trends, Growth factors and opportunities
5.3.2.Market size and forecast by region
5.3.3.Market analysis by country
CHAPTER 6:LIQUID DETERGENT MARKET BY SALES CHANNEL
6.1. OVERVIEW
6.2.ONLINE SALES CHANNELS
6.2.1.Key market trends, Growth factors and opportunities
6.2.2.Market size and forecast by region
6.2.3.Market analysis by country
6.3.SUPERMARKET AND HYPERMARKET
6.3.1.Key market trends, Growth factors and opportunities
6.3.2.Market size and forecast by region
6.3.3.Market analysis by country
6.4.DEPARTMENTAL AND CONVENIENCE STORES
6.4.1.Key market trends, Growth factors and opportunities
6.4.2.Market size and forecast by region
6.4.3.Market analysis by country
6.5.INDEPENDENT GROCERY STORES
6.5.1.Key market trends, Growth factors and opportunities
6.5.2.Market size and forecast by region
6.5.3.Market analysis by country
CHAPTER 7:LIQUID DETERGENT MARKET BY END USER
7.1. OVERVIEW
7.2.RESIDENTIAL
7.2.1.Key market trends, Growth factors and opportunities
7.2.2.Market size and forecast by region
7.2.3.Market analysis by country
7.3.COMMERCIAL
7.3.1.Key market trends, Growth factors and opportunities
7.3.2.Market size and forecast by region
7.3.3.Market analysis by country
CHAPTER 8: LIQUID DETERGENT MARKET BY REGION
8.1. OVERVIEW
8.2.NORTH AMERICA
8.2.1.Key market trends and opportunities
8.2.2.Market size and forecast by Nature
8.2.3.Market size and forecast by Application
8.2.4.Market size and forecast by Sales Channel
8.2.5.Market size and forecast by End User
8.2.6.Market size and forecast by Country
8.2.7.U.S. LIQUID DETERGENT MARKET
8.2.7.1.Market size and forecast by Nature
8.2.7.2.Market size and forecast by Application
8.2.7.3.Market size and forecast by Sales Channel
8.2.7.4.Market size and forecast by End User
8.2.8. CANADA LIQUID DETERGENT MARKET
8.2.8.1.Market size and forecast by Nature
8.2.8.2.Market size and forecast by Application
8.2.8.3.Market size and forecast by Sales Channel
8.2.8.4.Market size and forecast by End User
8.2.9. MEXICO LIQUID DETERGENT MARKET
8.2.9.1.Market size and forecast by Nature
8.2.9.2.Market size and forecast by Application
8.2.9.3.Market size and forecast by Sales Channel
8.2.9.4.Market size and forecast by End User
8.3.EUROPE
8.3.1.Key market trends and opportunities
8.3.2.Market size and forecast by Nature
8.3.3.Market size and forecast by Application
8.3.4.Market size and forecast by Sales Channel
8.3.5.Market size and forecast by End User
8.3.6.Market size and forecast by Country
8.3.7.GERMANY LIQUID DETERGENT MARKET
8.3.7.1.Market size and forecast by Nature
8.3.7.2.Market size and forecast by Application
8.3.7.3.Market size and forecast by Sales Channel
8.3.7.4.Market size and forecast by End User
8.3.8. UK LIQUID DETERGENT MARKET
8.3.8.1.Market size and forecast by Nature
8.3.8.2.Market size and forecast by Application
8.3.8.3.Market size and forecast by Sales Channel
8.3.8.4.Market size and forecast by End User
8.3.9. FRANCE LIQUID DETERGENT MARKET
8.3.9.1.Market size and forecast by Nature
8.3.9.2.Market size and forecast by Application
8.3.9.3.Market size and forecast by Sales Channel
8.3.9.4.Market size and forecast by End User
8.3.10. ITALY LIQUID DETERGENT MARKET
8.3.10.1.Market size and forecast by Nature
8.3.10.2.Market size and forecast by Application
8.3.10.3.Market size and forecast by Sales Channel
8.3.10.4.Market size and forecast by End User
8.3.11. SPAIN LIQUID DETERGENT MARKET
8.3.11.1.Market size and forecast by Nature
8.3.11.2.Market size and forecast by Application
8.3.11.3.Market size and forecast by Sales Channel
8.3.11.4.Market size and forecast by End User
8.3.12. REST OF EUROPE LIQUID DETERGENT MARKET
8.3.12.1.Market size and forecast by Nature
8.3.12.2.Market size and forecast by Application
8.3.12.3.Market size and forecast by Sales Channel
8.3.12.4.Market size and forecast by End User
8.4.ASIA PACIFIC
8.4.1.Key market trends and opportunities
8.4.2.Market size and forecast by Nature
8.4.3.Market size and forecast by Application
8.4.4.Market size and forecast by Sales Channel
8.4.5.Market size and forecast by End User
8.4.6.Market size and forecast by Country
8.4.7.CHINA LIQUID DETERGENT MARKET
8.4.7.1.Market size and forecast by Nature
8.4.7.2.Market size and forecast by Application
8.4.7.3.Market size and forecast by Sales Channel
8.4.7.4.Market size and forecast by End User
8.4.8. INDIA LIQUID DETERGENT MARKET
8.4.8.1.Market size and forecast by Nature
8.4.8.2.Market size and forecast by Application
8.4.8.3.Market size and forecast by Sales Channel
8.4.8.4.Market size and forecast by End User
8.4.9. JAPAN LIQUID DETERGENT MARKET
8.4.9.1.Market size and forecast by Nature
8.4.9.2.Market size and forecast by Application
8.4.9.3.Market size and forecast by Sales Channel
8.4.9.4.Market size and forecast by End User
8.4.10. AUSTRALIA LIQUID DETERGENT MARKET
8.4.10.1.Market size and forecast by Nature
8.4.10.2.Market size and forecast by Application
8.4.10.3.Market size and forecast by Sales Channel
8.4.10.4.Market size and forecast by End User
8.4.11. SOUTH KOREA LIQUID DETERGENT MARKET
8.4.11.1.Market size and forecast by Nature
8.4.11.2.Market size and forecast by Application
8.4.11.3.Market size and forecast by Sales Channel
8.4.11.4.Market size and forecast by End User
8.4.12. REST OF ASIA PACIFIC LIQUID DETERGENT MARKET
8.4.12.1.Market size and forecast by Nature
8.4.12.2.Market size and forecast by Application
8.4.12.3.Market size and forecast by Sales Channel
8.4.12.4.Market size and forecast by End User
8.5.LAMEA
8.5.1.Key market trends and opportunities
8.5.2.Market size and forecast by Nature
8.5.3.Market size and forecast by Application
8.5.4.Market size and forecast by Sales Channel
8.5.5.Market size and forecast by End User
8.5.6.Market size and forecast by Country
8.5.7.BRAZIL LIQUID DETERGENT MARKET
8.5.7.1.Market size and forecast by Nature
8.5.7.2.Market size and forecast by Application
8.5.7.3.Market size and forecast by Sales Channel
8.5.7.4.Market size and forecast by End User
8.5.8. ARGENTINA LIQUID DETERGENT MARKET
8.5.8.1.Market size and forecast by Nature
8.5.8.2.Market size and forecast by Application
8.5.8.3.Market size and forecast by Sales Channel
8.5.8.4.Market size and forecast by End User
8.5.9. SOUTH AFRICA LIQUID DETERGENT MARKET
8.5.9.1.Market size and forecast by Nature
8.5.9.2.Market size and forecast by Application
8.5.9.3.Market size and forecast by Sales Channel
8.5.9.4.Market size and forecast by End User
8.5.10. REST OF LAMEA LIQUID DETERGENT MARKET
8.5.10.1.Market size and forecast by Nature
8.5.10.2.Market size and forecast by Application
8.5.10.3.Market size and forecast by Sales Channel
8.5.10.4.Market size and forecast by End User
CHAPTER 9: COMPANY PROFILES
9.1.PROCTER AND GAMBLE
9.1.1. Company overview
9.1.2. Business performance
9.1.3. Key strategic moves and developments
9.2.CHURCH AND DWIGHT
9.2.1. Company overview
9.2.2. Business performance
9.2.3. Key strategic moves and developments
9.3.HENKEL COMPANY KGAA
9.3.1. Company overview
9.3.2. Business performance
9.3.3. Key strategic moves and developments
9.4.UNILEVER PLC
9.4.1. Company overview
9.4.2. Business performance
9.4.3. Key strategic moves and developments
9.5.S. C. JOHNSON AND SON, INC
9.5.1. Company overview
9.5.2. Business performance
9.5.3. Key strategic moves and developments
9.6.AMWAY CORPORATION
9.6.1. Company overview
9.6.2. Business performance
9.6.3. Key strategic moves and developments
9.7.RECKITT BENCKISER GROUP PLC
9.7.1. Company overview
9.7.2. Business performance
9.7.3. Key strategic moves and developments
9.8.COLGATE PALMOLIVE
9.8.1. Company overview
9.8.2. Business performance
9.8.3. Key strategic moves and developments
9.9.THE CLOROX COMPANY
9.9.1. Company overview
9.9.2. Business performance
9.9.3. Key strategic moves and developments
9.10.GODREJ CONSUMER PRODUCTS
9.10.1. Company overview
9.10.2. Business performance
9.10.3. Key strategic moves and developments
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