Global Writing and Marking Instruments Market Research Report 2017

Global Writing and Marking Instruments Market Research Report 2017

1 Writing and Marking Instruments Market Overview

1.1 Product Overview and Scope of Writing and Marking Instruments

1.2 Writing and Marking Instruments Segment by Type

1.2.1 Global Production Market Share of Writing and Marking Instruments by Type in 2015

1.2.2 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

1.2.3 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

1.3 Writing and Marking Instruments Segment by Application

1.3.1 Writing and Marking Instruments Consumption Market Share by Application in 2015

1.3.2 Personal Use

1.3.3 Commercial Use

1.4 Writing and Marking Instruments Market by Region

1.4.1 North America Status and Prospect (2011-2021)

1.4.2 Europe Status and Prospect (2011-2021)

1.4.3 China Status and Prospect (2011-2021)

1.4.4 Japan Status and Prospect (2011-2021)

1.4.5 Southeast Asia Status and Prospect (2011-2021)

1.4.6 India Status and Prospect (2011-2021)

1.5 Global Market Size (Value) of Writing and Marking Instruments (2011-2021)

2 Global Writing and Marking Instruments Market Competition by Manufacturers

2.1 Global Writing and Marking Instruments Production and Share by Manufacturers (2015 and 2016)

2.2 Global Writing and Marking Instruments Revenue and Share by Manufacturers (2015 and 2016)

2.3 Global Writing and Marking Instruments Average Price by Manufacturers (2015 and 2016)

2.4 Manufacturers Writing and Marking Instruments Manufacturing Base Distribution, Sales Area and Product Type

2.5 Writing and Marking Instruments Market Competitive Situation and Trends

2.5.1 Writing and Marking Instruments Market Concentration Rate

2.5.2 Writing and Marking Instruments Market Share of Top 3 and Top 5 Manufacturers

2.5.3 Mergers & Acquisitions, Expansion

3 Global Writing and Marking Instruments Production, Revenue (Value) by Region (2011-2016)

3.1 Global Writing and Marking Instruments Production and Market Share by Region (2011-2016)

3.2 Global Writing and Marking Instruments Revenue (Value) and Market Share by Region (2011-2016)

3.3 Global Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2011-2016)

3.4 North America Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2011-2016)

3.5 Europe Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2011-2016)

3.6 China Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2011-2016)

3.7 Japan Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2011-2016)

3.8 Southeast Asia Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2011-2016)

3.9 India Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2011-2016)

4 Global Writing and Marking Instruments Supply (Production), Consumption, Export, Import by Regions (2011-2016)

4.1 Global Writing and Marking Instruments Consumption by Regions (2011-2016)

4.2 North America Writing and Marking Instruments Production, Consumption, Export, Import (2011-2016)

4.3 Europe Writing and Marking Instruments Production, Consumption, Export, Import (2011-2016)

4.4 China Writing and Marking Instruments Production, Consumption, Export, Import (2011-2016)

4.5 Japan Writing and Marking Instruments Production, Consumption, Export, Import (2011-2016)

4.6 Southeast Asia Writing and Marking Instruments Production, Consumption, Export, Import (2011-2016)

4.7 India Writing and Marking Instruments Production, Consumption, Export, Import (2011-2016)

5 Global Writing and Marking Instruments Production, Revenue (Value), Price Trend by Type

5.1 Global Writing and Marking Instruments Production and Market Share by Type (2011-2016)

5.2 Global Writing and Marking Instruments Revenue and Market Share by Type (2011-2016)

5.3 Global Writing and Marking Instruments Price by Type (2011-2016)

5.4 Global Writing and Marking Instruments Production Growth by Type (2011-2016)

6 Global Writing and Marking Instruments Market Analysis by Application

6.1 Global Writing and Marking Instruments Consumption and Market Share by Application (2011-2016)

6.2 Global Writing and Marking Instruments Consumption Growth Rate by Application (2011-2016)

6.3 Market Drivers and Opportunities

6.3.1 Potential Applications

6.3.2 Emerging Markets/Countries

7 Global Writing and Marking Instruments Manufacturers Profiles/Analysis

7.1 Macro

7.1.1 Company Basic Information, Manufacturing Base and Its Competitors

7.1.2 Writing and Marking Instruments Product Type, Application and Specification

7.1.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

7.1.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

7.1.3 Macro Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

7.1.4 Main Business/Business Overview

7.2 Chunghwa

7.2.1 Company Basic Information, Manufacturing Base and Its Competitors

7.2.2 Writing and Marking Instruments Product Type, Application and Specification

7.2.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

7.2.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

7.2.3 Chunghwa Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

7.2.4 Main Business/Business Overview

7.3 COVRBET

7.3.1 Company Basic Information, Manufacturing Base and Its Competitors

7.3.2 Writing and Marking Instruments Product Type, Application and Specification

7.3.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

7.3.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

7.3.3 COVRBET Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

7.3.4 Main Business/Business Overview

7.4 M & G

7.4.1 Company Basic Information, Manufacturing Base and Its Competitors

7.4.2 Writing and Marking Instruments Product Type, Application and Specification

7.4.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

7.4.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

7.4.3 M & G Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

7.4.4 Main Business/Business Overview

7.5 Mitsubishi

7.5.1 Company Basic Information, Manufacturing Base and Its Competitors

7.5.2 Writing and Marking Instruments Product Type, Application and Specification

7.5.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

7.5.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

7.5.3 Mitsubishi Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

7.5.4 Main Business/Business Overview

7.6 Truecolor

7.6.1 Company Basic Information, Manufacturing Base and Its Competitors

7.6.2 Writing and Marking Instruments Product Type, Application and Specification

7.6.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

7.6.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

7.6.3 Truecolor Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

7.6.4 Main Business/Business Overview

7.7 SAKURA

7.7.1 Company Basic Information, Manufacturing Base and Its Competitors

7.7.2 Writing and Marking Instruments Product Type, Application and Specification

7.7.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

7.7.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

7.7.3 SAKURA Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

7.7.4 Main Business/Business Overview

7.8 Deli

7.8.1 Company Basic Information, Manufacturing Base and Its Competitors

7.8.2 Writing and Marking Instruments Product Type, Application and Specification

7.8.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

7.8.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

7.8.3 Deli Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

7.8.4 Main Business/Business Overview

7.9 Disney

7.9.1 Company Basic Information, Manufacturing Base and Its Competitors

7.9.2 Writing and Marking Instruments Product Type, Application and Specification

7.9.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

7.9.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

7.9.3 Disney Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

7.9.4 Main Business/Business Overview

7.10 Zebra

7.10.1 Company Basic Information, Manufacturing Base and Its Competitors

7.10.2 Writing and Marking Instruments Product Type, Application and Specification

7.10.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

7.10.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

7.10.3 Zebra Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

7.10.4 Main Business/Business Overview

7.11 Tombow

7.12 STAEDTLER

7.13 Montblanc

7.14 Pelikan

7.15 Lamy

7.16 Schneider

7.17 Parker

7.18 Sheaffer?

7.19 Pilot?

7.20 Platinum ?

7.21 Hero

8 Writing and Marking Instruments Manufacturing Cost Analysis

8.1 Writing and Marking Instruments Key Raw Materials Analysis

8.1.1 Key Raw Materials

8.1.2 Price Trend of Key Raw Materials

8.1.3 Key Suppliers of Raw Materials

8.1.4 Market Concentration Rate of Raw Materials

8.2 Proportion of Manufacturing Cost Structure

8.2.1 Raw Materials

8.2.2 Labor Cost

8.2.3 Manufacturing Expenses

8.3 Manufacturing Process Analysis of Writing and Marking Instruments

9 Industrial Chain, Sourcing Strategy and Downstream Buyers

9.1 Writing and Marking Instruments Industrial Chain Analysis

9.2 Upstream Raw Materials Sourcing

9.3 Raw Materials Sources of Writing and Marking Instruments Major Manufacturers in 2015

9.4 Downstream Buyers

10 Marketing Strategy Analysis, Distributors/Traders

10.1 Marketing Channel

10.1.1 Direct Marketing

10.1.2 Indirect Marketing

10.1.3 Marketing Channel Development Trend

10.2 Market Positioning

10.2.1 Pricing Strategy

10.2.2 Brand Strategy

10.2.3 Target Client

10.3 Distributors/Traders List

11 Market Effect Factors Analysis

11.1 Technology Progress/Risk

11.1.1 Substitutes Threat

11.1.2 Technology Progress in Related Industry

11.2 Consumer Needs/Customer Preference Change

11.3 Economic/Political Environmental Change

12 Global Writing and Marking Instruments Market Forecast (2016-2021)

12.1 Global Writing and Marking Instruments Production, Revenue and Price Forecast (2016-2021)

12.1.1 Global Writing and Marking Instruments Production and Growth Rate Forecast (2016-2021)

12.1.2 Global Writing and Marking Instruments Revenue and Growth Rate Forecast (2016-2021)

12.1.3 Global Writing and Marking Instruments Price and Trend Forecast (2016-2021)

12.2 Global Writing and Marking Instruments Production, Consumption , Import and Export Forecast by Regions (2016-2021)

12.2.1 North America Writing and Marking Instruments Production, Revenue, Consumption, Export and Import Forecast (2016-2021)

12.2.2 Europe Writing and Marking Instruments Production, Revenue, Consumption, Export and Import Forecast (2016-2021)

12.2.3 China Writing and Marking Instruments Production, Revenue, Consumption, Export and Import Forecast (2016-2021)

12.2.4 Japan Writing and Marking Instruments Production, Revenue, Consumption, Export and Import Forecast (2016-2021)

12.2.5 Southeast Asia Writing and Marking Instruments Production, Revenue, Consumption, Export and Import Forecast (2016-2021)

12.2.6 India Writing and Marking Instruments Production, Revenue, Consumption, Export and Import Forecast (2016-2021)

12.3 Global Writing and Marking Instruments Production, Revenue and Price Forecast by Type (2016-2021)

12.4 Global Writing and Marking Instruments Consumption Forecast by Application (2016-2021)

13 Research Findings and Conclusion

14 Appendix

Methodology

Analyst Introduction

Data Source

Figure Picture of Writing and Marking Instruments

Figure Global Production Market Share of Writing and Marking Instruments by Type in 2015

Figure Product Picture of Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

Table Major Manufacturers of Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

Figure Product Picture of Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

Table Major Manufacturers of Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

Table Writing and Marking Instruments Consumption Market Share by Application in 2015

Figure Personal Use Examples

Figure Commercial Use Examples

Figure North America Writing and Marking Instruments Revenue (Million USD) and Growth Rate (2011-2021)

Figure Europe Writing and Marking Instruments Revenue (Million USD) and Growth Rate (2011-2021)

Figure China Writing and Marking Instruments Revenue (Million USD) and Growth Rate (2011-2021)

Figure Japan Writing and Marking Instruments Revenue (Million USD) and Growth Rate (2011-2021)

Figure Southeast Asia Writing and Marking Instruments Revenue (Million USD) and Growth Rate (2011-2021)

Figure India Writing and Marking Instruments Revenue (Million USD) and Growth Rate (2011-2021)

Figure Global Writing and Marking Instruments Revenue (Million UDS) and Growth Rate (2011-2021)

Table Global Writing and Marking Instruments Production of Key Manufacturers (2015 and 2016)

Table Global Writing and Marking Instruments Production Share by Manufacturers (2015 and 2016)

Figure 2015 Writing and Marking Instruments Production Share by Manufacturers

Figure 2016 Writing and Marking Instruments Production Share by Manufacturers

Table Global Writing and Marking Instruments Revenue (Million USD) by Manufacturers (2015 and 2016)

Table Global Writing and Marking Instruments Revenue Share by Manufacturers (2015 and 2016)

Table 2015 Global Writing and Marking Instruments Revenue Share by Manufacturers

Table 2016 Global Writing and Marking Instruments Revenue Share by Manufacturers

Table Global Market Writing and Marking Instruments Average Price of Key Manufacturers (2015 and 2016)

Figure Global Market Writing and Marking Instruments Average Price of Key Manufacturers in 2015

Table Manufacturers Writing and Marking Instruments Manufacturing Base Distribution and Sales Area

Table Manufacturers Writing and Marking Instruments Product Type

Figure Writing and Marking Instruments Market Share of Top 3 Manufacturers

Figure Writing and Marking Instruments Market Share of Top 5 Manufacturers

Table Global Writing and Marking Instruments Production by Regions (2011-2016)

Figure Global Writing and Marking Instruments Production and Market Share by Regions (2011-2016)

Figure Global Writing and Marking Instruments Production Market Share by Regions (2011-2016)

Figure 2015 Global Writing and Marking Instruments Production Market Share by Regions

Table Global Writing and Marking Instruments Revenue by Regions (2011-2016)

Table Global Writing and Marking Instruments Revenue Market Share by Regions (2011-2016)

Table 2015 Global Writing and Marking Instruments Revenue Market Share by Regions

Table Global Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2011-2016)

Table North America Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2011-2016)

Table Europe Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2011-2016)

Table China Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2011-2016)

Table Japan Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2011-2016)

Table Southeast Asia Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2011-2016)

Table India Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2011-2016)

Table Global Writing and Marking Instruments Consumption Market by Regions (2011-2016)

Table Global Writing and Marking Instruments Consumption Market Share by Regions (2011-2016)

Figure Global Writing and Marking Instruments Consumption Market Share by Regions (2011-2016)

Figure 2015 Global Writing and Marking Instruments Consumption Market Share by Regions

Table North America Writing and Marking Instruments Production, Consumption, Import & Export (2011-2016)

Table Europe Writing and Marking Instruments Production, Consumption, Import & Export (2011-2016)

Table China Writing and Marking Instruments Production, Consumption, Import & Export (2011-2016)

Table Japan Writing and Marking Instruments Production, Consumption, Import & Export (2011-2016)

Table Southeast Asia Writing and Marking Instruments Production, Consumption, Import & Export (2011-2016)

Table India Writing and Marking Instruments Production, Consumption, Import & Export (2011-2016)

Table Global Writing and Marking Instruments Production by Type (2011-2016)

Table Global Writing and Marking Instruments Production Share by Type (2011-2016)

Figure Production Market Share of Writing and Marking Instruments by Type (2011-2016)

Figure 2015 Production Market Share of Writing and Marking Instruments by Type

Table Global Writing and Marking Instruments Revenue by Type (2011-2016)

Table Global Writing and Marking Instruments Revenue Share by Type (2011-2016)

Figure Production Revenue Share of Writing and Marking Instruments by Type (2011-2016)

Figure 2015 Revenue Market Share of Writing and Marking Instruments by Type

Table Global Writing and Marking Instruments Price by Type (2011-2016)

Figure Global Writing and Marking Instruments Production Growth by Type (2011-2016)

Table Global Writing and Marking Instruments Consumption by Application (2011-2016)

Table Global Writing and Marking Instruments Consumption Market Share by Application (2011-2016)

Figure Global Writing and Marking Instruments Consumption Market Share by Application in 2015

Table Global Writing and Marking Instruments Consumption Growth Rate by Application (2011-2016)

Figure Global Writing and Marking Instruments Consumption Growth Rate by Application (2011-2016)

Table Macro Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Macro Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

Figure Macro Writing and Marking Instruments Market Share (2015 and 2016)

Table Chunghwa Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Chunghwa Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

Figure Chunghwa Writing and Marking Instruments Market Share (2015 and 2016)

Table COVRBET Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table COVRBET Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

Figure COVRBET Writing and Marking Instruments Market Share (2015 and 2016)

Table M & G Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table M & G Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

Figure M & G Writing and Marking Instruments Market Share (2015 and 2016)

Table Mitsubishi Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Mitsubishi Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

Figure Mitsubishi Writing and Marking Instruments Market Share (2015 and 2016)

Table Truecolor Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Truecolor Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

Figure Truecolor Writing and Marking Instruments Market Share (2015 and 2016)

Table SAKURA Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table SAKURA Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

Figure SAKURA Writing and Marking Instruments Market Share (2015 and 2016)

Table Deli Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Deli Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

Figure Deli Writing and Marking Instruments Market Share (2015 and 2016)

Table Disney Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Disney Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

Figure Disney Writing and Marking Instruments Market Share (2015 and 2016)

Table Zebra Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Zebra Writing and Marking Instruments Production, Revenue, Price and Gross Margin (2015 and 2016)

Figure Zebra Writing and Marking Instruments Market Share (2015 and 2016)

Table Production Base and Market Concentration Rate of Raw Material

Figure Price Trend of Key Raw Materials

Table Key Suppliers of Raw Materials

Figure Manufacturing Cost Structure of Writing and Marking Instruments

Figure Manufacturing Process Analysis of Writing and Marking Instruments

Figure Writing and Marking Instruments Industrial Chain Analysis

Table Raw Materials Sources of Writing and Marking Instruments Major Manufacturers in 2015

Table Major Buyers of Writing and Marking Instruments

Table Distributors/Traders List

Figure Global Writing and Marking Instruments Production and Growth Rate Forecast (2016-2021)

Figure Global Writing and Marking Instruments Revenue and Growth Rate Forecast (2016-2021)

Figure Global Writing and Marking Instruments Price and Trend Forecast (2016-2021)

Table Global Writing and Marking Instruments Production Forecast by Regions (2016-2021)

Table Global Writing and Marking Instruments Consumption Forecast by Regions (2016-2021)

Figure North America Writing and Marking Instruments Production, Revenue and Growth Rate Forecast (2016-2021)

Table North America Writing and Marking Instruments Production, Consumption, Export and Import Forecast (2016-2021)

Figure Europe Writing and Marking Instruments Production, Revenue and Growth Rate Forecast (2016-2021)

Table Europe Writing and Marking Instruments Production, Consumption, Export and Import Forecast (2016-2021)

Figure China Writing and Marking Instruments Production, Revenue and Growth Rate Forecast (2016-2021)

Table China Writing and Marking Instruments Production, Consumption, Export and Import Forecast (2016-2021)

Figure Japan Writing and Marking Instruments Production, Revenue and Growth Rate Forecast (2016-2021)

Table Japan Writing and Marking Instruments Production, Consumption, Export and Import Forecast (2016-2021)

Figure Southeast Asia Writing and Marking Instruments Production, Revenue and Growth Rate Forecast (2016-2021)

Table Southeast Asia Writing and Marking Instruments Production, Consumption, Export and Import Forecast (2016-2021)

Figure India Writing and Marking Instruments Production, Revenue and Growth Rate Forecast (2016-2021)

Table India Writing and Marking Instruments Production, Consumption, Export and Import Forecast (2016-2021)

Table Global Writing and Marking Instruments Production Forecast by Type (2016-2021)

Table Global Writing and Marking Instruments Revenue Forecast by Type (2016-2021)

Table Global Writing and Marking Instruments Price Forecast by Type (2016-2021)

Table Global Writing and Marking Instruments Consumption Forecast by Application (2016-2021)