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ICT & Media

Global TV Advertising Industry 2016 Deep Market Research Report

  • QYR608165
  • 129 Pages
  • June 2016
  • ICT & Media
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The Global TV Advertising Industry 2016 Market Research Report is a professional and in-depth study on the current state of the TV Advertising industry.

The report provides a basic overview of the industry including definitions and classifications. The TV Advertising market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status.

Development policies and plans are discussed as well as manufacturing processes and cost structures are also analyzed. This report also states import/export consumption, supply and demand Figures, cost, price, revenue and gross margins.

The report focuses on global major leading industry players providing information such as company profiles, product specification, price, cost, revenue and contact information.

With 137 the report provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

Table of Contents

1 Industry Overview

1.1 Basic Information of TV Advertising

1.1.1 Definition of TV Advertising

1.1.2 Classifications of TV Advertising

1.1.2.1 Terrestrial TV Advertising

1.1.2.2 Multichannel TV Advertising

1.1.2.3 Online TV Advertising

1.1.3 Applications of TV Advertising

1.1.4 Characteristics of TV Advertising

1.2 Development Overview of TV Advertising

1.3 Enter Barriers Analysis of TV Advertising

2 TV Advertising International and China Market Analysis

2.1 TV Advertising Industry International Market Analysis

2.1.1 TV Advertising International Market Development History

2.1.2 TV Advertising Competitive Landscape Analysis

2.1.3 TV Advertising International Main Countries Development Status

2.1.4 TV Advertising International Market Development Trend

2.2 TV Advertising Industry China Market Analysis

2.2.1 TV Advertising China Market Development History

2.2.2 TV Advertising Competitive Landscape Analysis

2.2.3 TV Advertising China Main Regions Development Status

2.2.4 TV Advertising China Market Development Trend

2.3 TV Advertising International and China Market Comparison Analysis

3 Environment Analysis of TV Advertising

3.1 International Economy Analysis

3.2 China Economy Analysis

3.3 Policy Analysis of TV Advertising

3.4 News Analysis of TV Advertising

4 Analysis of Revenue by Classifications

4.1 Global Revenue of TV Advertising by Classifications 2011-2016

4.2 Global Revenue Growth Rate of TV Advertising by Classifications 2011-2016

4.3 TV Advertising Revenue by Classifications

5 Analysis of Revenue by Regions and Applications

5.1 Global Revenue of TV Advertising by Regions 2011-2016

5.2 2011-2016 USA Revenue and Revenue Growth Rate of TV Advertising

5.3 2011-2016 Europe Revenue and Revenue Growth Rate of TV Advertising

5.4 2011-2016 Japan Revenue and Revenue Growth Rate of TV Advertising

5.5 2011-2016 China Revenue and Revenue Growth Rate of TV Advertising

6 Analysis of TV Advertising Revenue Market Status 2011-2016

6.1 Revenue of TV Advertising 2011-2016

6.2 Revenue Market Share Analysis of TV Advertising 2011-2016

6.3 Revenue Overview of TV Advertising 2011-2016

6.4 Gross Margin of TV Advertising 2011-2016

7 Analysis of TV Advertising Industry Key Manufacturers

7.1 CBS

7.1.1 Company Profile

7.1.2 Revenue and Gross Margin

7.1.3 CBS SWOT Analysis

7.2 Comcast

7.2.1 Company Profile

7.2.2 Revenue and Gross Margin

7.2.3 Comcast SWOT Analysis

7.3 News

7.3.1 Company Profile

7.3.2 Revenue and Gross Margin

7.3.3 News SWOT Analysis

7.4 Viacom

7.4.1 Company Profile

7.4.2 Revenue and Gross Margin

7.4.3 Viacom SWOT Analysis

7.5 Fisher Communication

7.5.1 Company Profile

7.5.2 Revenue and Gross Margin

7.5.3 Fisher Communication SWOT Analysis

7.6 Gray Television

7.6.1 Company Profile

7.6.2 Revenue and Gross Margin

7.6.3 Gray Television SWOT Analysis

7.7 LiveRail

7.7.1 Company Profile

7.7.2 Revenue and Gross Margin

7.7.3 LiveRail SWOT Analysis

7.8 Sinclair Broadcast Group

7.8.1 Company Profile

7.8.2 Revenue and Gross Margin

7.8.3 Sinclair Broadcast Group SWOT Analysis

7.9 Sun TV Network

7.9.1 Company Profile

7.9.2 Revenue and Gross Margin

7.9.3 Sun TV Network SWOT Analysis

7.10 The Walt Disney

7.10.1 Company Profile

7.10.2 Revenue and Gross Margin

7.10.3 The Walt Disney SWOT Analysis

7.11 Time Warner

7.11.1 Company Profile

7.11.2 Revenue and Gross Margin

7.11.3 Time Warner SWOT Analysis

7.12 TBC

7.12.1 Company Profile

7.12.2 Revenue and Gross Margin

7.12.3 TBC SWOT Analysis

7.13 TV Today Network

7.13.1 Company Profile

7.13.2 Revenue and Gross Margin

7.13.3 TV Today Network SWOT Analysis

7.14 Univision Communication

7.14.1 Company Profile

7.14.2 Revenue and Gross Margin

7.14.3 Univision Communication SWOT Analysis

7.15 Vivendi

7.15.1 Company Profile

7.15.2 Revenue and Gross Margin

7.15.3 Vivendi SWOT Analysis

8 Sales Price and Gross Margin Analysis

8.1 Sales Price Analysis of TV Advertising

8.2 Gross Margin Analysis of TV Advertising

9 Marketing Trader or Distributor Analysis of TV Advertising

9.1 Marketing Channels Status of TV Advertising

9.2 How Countries Meet Their Needs

9.2.1 USA

9.2.2 China

9.2.3 Japan

9.2.4 Germany

10 Development Trend of TV Advertising Industry 2016-2021

10.1 Revenue Overview of TV Advertising 2016-2021

10.2 Sales Price Overview of TV Advertising 2016-2021

11 Industry Chain Suppliers of TV Advertising with Contact Information

11.1 Equipment Suppliers of TV Advertising with Contact Information

11.2 Major Suppliers of TV Advertising with Contact Information

11.3 Key Consumers of TV Advertising with Contact Information

11.4 Supply Chain Relationship Analysis of TV Advertising

12 New Project Investment Feasibility Analysis of TV Advertising

12.1 New Project SWOT Analysis of TV Advertising

12.2 New Project Investment Feasibility Analysis of TV Advertising

13 Conclusion of the Global TV Advertising Industry 2015 Market Research Report

List Of Tables and Figures

Table Classifications of TV Advertising

Table Applications of TV Advertising

Table Policy of TV Advertising

Table Industry News List of TV Advertising

Table Global Revenue of TV Advertising by Classifications 2011-2016 (M USD)

Table Global Revenue Market Share of TV Advertising by Classifications 2011-2016

Figure Global Revenue Market Share of TV Advertising by Classifications in 2011

Figure Global Revenue Market Share of TV Advertising by Classifications in 2015

Figure Global Revenue Growth Rate of Type One 2011-2016

Figure Global Revenue Growth Rate of Type Two 2011-2016

Figure Global Revenue Growth Rate of Type Three 2011-2016

Table USA TV Advertising Revenue by Classifications

Table Europe TV Advertising Revenue by Classifications

Table Japan TV Advertising Revenue by Classifications

Table China TV Advertising Revenue by Classifications

Table Global Revenue of TV Advertising by Regions 2011-2016 (M USD)

Table Global Revenue Market Share of TV Advertising by Regions 2011-2016

Figure Global Revenue Market Share of TV Advertising by Regions in 2011

Figure Global Revenue Market Share of TV Advertising by Regions in 2015

Figure USA TV Advertising Revenue by Applications

Figure USA TV Advertising Revenue and Revenue Growth Rate

Figure Europe TV Advertising Revenue by Applications

Figure Europe TV Advertising Revenue and Revenue Growth Rate

Figure Japan TV Advertising Revenue by Applications

Figure Japan TV Advertising Revenue and Revenue Growth Rate

Figure China TV Advertising Revenue by Applications

Figure China TV Advertising Revenue and Revenue Growth Rate

Table Global and China Major Players TV Advertising Revenue of 2011-2016 (M USD)

Table Global and China Major Players TV Advertising Revenue Market Share of 2011-2016

Table China Major Players TV Advertising Revenue of 2011-2016 (M USD)

Table China Major Players TV Advertising Revenue Market Share of 2011-2016

Figure Global Revenue Market Share of Major TV Advertising Players in 2011

Figure Global Revenue Market Share of Major TV Advertising Players in 2015

Figure China Revenue Market Share Major TV Advertising Players in 2011

Figure China Revenue Market Share Major TV Advertising Players in 2015

Figure Global Revenue and Growth Rate of TV Advertising 2011-2016

Figure China Revenue and Growth Rate of TV Advertising 2011-2016

Figure 2011-2016 Global and China TV Advertising Revenue Comparison

Table Cost of Global TV Advertising Major Players 2011-2016 (M USD)

Table Gross of Global TV Advertising Major Players 2011-2016 (M USD)

Table Gross Margin of Global TV Advertising Major Players 2011-2016

Figure Gross Margin of Global TV Advertising Major Players in 2015

Table Company Profile List of CBS

Table TV Advertising Revenue, Cost, Gross (M USD) Revenue Growth Rate and Gross Margin of CBS 2011-2016

Figure TV Advertising Revenue and Growth Rate of CBS 2011-2016

Table SWOT Analysis of CBS 2011-2016

Table Company Profile List of Comcast

Table TV Advertising Revenue, Cost, Gross (M USD) Revenue Growth Rate and Gross Margin of Comcast 2011-2016

Figure TV Advertising Revenue and Growth Rate of Comcast 2011-2016

Table SWOT Analysis of Comcast 2011-2016

Table Company Profile List of News

Table TV Advertising Revenue, Cost, Gross (M USD) Revenue Growth Rate and Gross Margin of News 2011-2016

Figure TV Advertising Revenue and Growth Rate of News 2011-2016

Table SWOT Analysis of News 2011-2016

Table Company Profile List of Viacom

Table TV Advertising Revenue, Cost, Gross (M USD) Revenue Growth Rate and Gross Margin of Viacom 2011-2016

Figure TV Advertising Revenue and Growth Rate of Viacom 2011-2016

Table SWOT Analysis of Viacom 2011-2016

Table Company Profile List of Fisher Communication

Table TV Advertising Revenue, Cost, Gross (M USD) Revenue Growth Rate and Gross Margin of Fisher Communication 2011-2016

Figure TV Advertising Revenue and Growth Rate of Fisher Communication 2011-2016

Table SWOT Analysis of Fisher Communication 2011-2016

Table Company Profile List of Gray Television

Table TV Advertising Revenue, Cost, Gross (M USD) Revenue Growth Rate and Gross Margin of Gray Television 2011-2016

Figure TV Advertising Revenue and Growth Rate of Gray Television 2011-2016

Table SWOT Analysis of Gray Television 2011-2016

Table Company Profile List of LiveRail

Table TV Advertising Revenue, Cost, Gross (M USD) Revenue Growth Rate and Gross Margin of LiveRail 2011-2016

Figure TV Advertising Revenue and Growth Rate of LiveRail 2011-2016

Table SWOT Analysis of LiveRail 2011-2016

Table Company Profile List of Sinclair Broadcast Group

Table TV Advertising Revenue, Cost, Gross (M USD) Revenue Growth Rate and Gross Margin of Sinclair Broadcast Group 2011-2016

Figure TV Advertising Revenue and Growth Rate of Sinclair Broadcast Group 2011-2016

Table SWOT Analysis of Sinclair Broadcast Group 2011-2016

Table Company Profile List of Sun TV Network

Table TV Advertising Revenue, Cost, Gross (M USD) Revenue Growth Rate and Gross Margin of Sun TV Network 2011-2016

Figure TV Advertising Revenue and Growth Rate of Sun TV Network 2011-2016

Table SWOT Analysis of Sun TV Network 2011-2016

Table Company Profile List of The Walt Disney

Table TV Advertising Revenue, Cost, Gross (M USD) Revenue Growth Rate and Gross Margin of The Walt Disney 2011-2016

Figure TV Advertising Revenue and Growth Rate of The Walt Disney 2011-2016

Table SWOT Analysis of The Walt Disney 2011-2016

Table Company Profile List of Time Warner

Table TV Advertising Revenue, Cost, Gross (M USD) Revenue Growth Rate and Gross Margin of Time Warner 2011-2016

Figure TV Advertising Revenue and Growth Rate of Time Warner 2011-2016

Table SWOT Analysis of Time Warner 2011-2016

Table Company Profile List of TBC

Table TV Advertising Revenue, Cost, Gross (M USD) Revenue Growth Rate and Gross Margin of TBC 2011-2016

Figure TV Advertising Revenue and Growth Rate of TBC 2011-2016

Table SWOT Analysis of TBC 2011-2016

Table Company Profile List of TV Today Network

Table TV Advertising Revenue, Cost, Gross (M USD) Revenue Growth Rate and Gross Margin of TV Today Network 2011-2016

Figure TV Advertising Revenue and Growth Rate of TV Today Network 2011-2016

Table SWOT Analysis of TV Today Network 2011-2016

Table Company Profile List of Univision Communication

Table TV Advertising Revenue, Cost, Gross (M USD) Revenue Growth Rate and Gross Margin of Univision Communication 2011-2016

Figure TV Advertising Revenue and Growth Rate of Univision Communication 2011-2016

Table SWOT Analysis of Univision Communication 2011-2016

Table Company Profile List of Vivendi

Table TV Advertising Revenue, Cost, Gross (M USD) Revenue Growth Rate and Gross Margin of Vivendi 2011-2016

Figure TV Advertising Revenue and Growth Rate of Vivendi 2011-2016

Table SWOT Analysis of Vivendi 2011-2016

Figure TV Advertising Manufactor Profit Model

Figure Marketing Channels Status of TV Advertising

Figure Global Revenue and Growth Rate of TV Advertising 2016-2021

Figure China Revenue and Growth Rate of TV Advertising 2016-2021

Figure Global and China TV Advertising Revenue Comparison 2016-2021

Table Equipment Suppliers of TV Advertising with Contact Information

Table Major Suppliers of TV Advertising with Contact Information

Table Key Consumers of TV Advertising with Contact Information

Figure Supply Chain Relationship Analysis of TV Advertising

Table New Project SWOT Analysis of TV Advertising

 
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