Machines

Global and China Outdoor Advertising Market Research by Company, Type & Application 2013-2025

  • HEY2200568
  • 117 Pages
  • November 2017
  • Machines
Summary
Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. It is a mass-market medium used to broadcast messages for branding and to support campaigns. Outdoor advertising expenses are split between traditional modes of physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media.
Market Segment as follows:
By Type
Billboards
Street Furniture
Transit Displays
Others
By Application
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others
By Company
Clear Channel Outdoor Holdings, Inc.
JCDecaux
Lamar Advertising Company
Outfront Media Inc.
Strer
Adam Outdoor Advertising
Bell media
Captive Network
CBS Outdoor
CEMUSA
EPAMEDIA
Fairway Outdoor Advertising
Focus Media holding limited
Affichage Holding
News outdoor
Air Media
The main contents of the report including:
Section 1:
Product definition, type and application, global and China market overview;
Section 2:
Global and China Market competition by company;
Section 3:
Global and China sales revenue, volume and price by type;
Section 4:
Global and China sales revenue, volume and price by application;
Section 5:
China export and import;
Section 6:
Company information, business overview, sales data and product specifications;
Section 7:
Industry chain and raw materials;
Section 8:
SWOT and Porter's Five Forces;
Section 9:
Conclusion.
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