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Cloud computing has allowed its users to access scalable and shareable pool of computing resources ranging from networks, servers, applications and services and storage. Instead of investing huge capital in their own IT infrastructure, cloud acts as a further driver for technological growth and enables its users to access better IT infrastructure. Since 2016, increasing adoption of cloud services has had positive impact on the economies of European Union wherein removal of restrictions in regards to data flow has contributed immensely towards impelling growth of European Union cloud computing.
Although not all European companies have adopted cloud computing, but through rapid uptake of cloud embracement it has been estimated that cloud services providers will be successful in garnering average net annual benefit of US$ 3.2 Billion by 2020. In addition,
benefits linked to steady increase of cloud services are further anticipated to rise to U$ 52.2 Billion by 2020 in Europe. Cloud services has turned into a source of investment savings for user companies not only for medium and large companies but also for small enterprises, as utilization cloud has led to reduction of IT related operating expenses and leaving them with ample capital available for other investments. Moreover, it has been estimated that more than 300,000 new business will be generated in European region by 2020 through the rising acceptance of cloud. The impact of cloud computing is further undeniable as it has created around 2.5 Million new jobs and employment opportunities by 2015. Owing to this, the European cloud infrastructure market is expected to reach US$ 133.5 Billion in 2024 from US$ 62.1 Billion in 2017 at an exponential CAGR of 10.9% during the forecasted period (2018-2024).
Despite cloud infrastructure constitute as engine of growth in terms of maturity of cloud technology and dynamic and competitive environment, but there lays some bottlenecks in terms of fragmentation of Digital Single Market, transparency and data protection and legal barriers to the emergence of European cloud with respect to free movement of data in European Union. With an objective of strengthening free movement of data, European Commission is dedicated to remove all the existing restrictions imposed on the location of data across the European Union that purposes to allow the European cloud users, cloud providers and economy as a whole to reap the benefits of cloud computing.
Europe Cloud Infrastructure market is segmented based on deployment, services, service type and industrial verticals. Deployment (public and private cloud), public cloud services (software as a service, platform as a service, infrastructure as a service, business process as a service and cloud advertising), private cloud service type (managed hosting and co-location) and industry verticals such as banking, financial services and insurance, retail, telecom and IT, healthcare, media and entertainment, government agencies, education, energy, manufacturing and other industry verticals are considered while analyzing and defining the penetration of cloud infrastructure services in different geographies and countries.
In 2017, deployment segment dominated the Europe cloud infrastructure market with public cloud capturing maximum share in terms of revenue. Public cloud is further classified on the basis of SaaS, PaaS and IaaS. Owing to best economies of scale, enhanced scalability and wide adoption among SME’s due to its low cost, public cloud held 80% share in 2017. With fostering information technology, private cloud is also gaining traction. Since it offers similar benefits and entails same features as of public cloud, it is dedicated to single organization and aims to address the data security related concerns. Moreover, it also offers greater control which lags in public cloud. During 2017, cloud advertising held prominent share as it has drastically become the essential part of digital lives of many organizations. Moreover, with the remarkable growth of internet, IaaS is also anticipated to represent itself as the most adopted cloud services by 2024 attributed to scalability and substantial surge in adoption rate of cloud among small and medium enterprises.
Managed Hosting and Co-location are the two service types that are widely used across cloud computing landscape. The former category forms as a multi-billion dollar market that is growing rapidly owing to enhanced security and ownership over the data offered to organizations and reduced investments on IT infrastructure. Managed Hosting segment is projected to account US$ 22.4 Billion by 2024 displaying a phenomenon CAGR of 11.5% over 2018-2024. Cloud computing services are widely used across all the industry verticals. Among several industrial sectors, telecom and IT segment held the highest market share of 17.44% during 2017 accredited to rapid development of mobile internet, Internet of Things and explosive growth in variety of access devices and end user demands. It has been projected that segment will register US$ 20.7 Billion growing at reasonable CAGR of 9% during the forecasted period (2018-2024). Furthermore, Mitel Networks Corporation, a telecommunication company is also experiencing rapid growth in cloud communication services and now captures around 1 Million cloud users in Europe which has been mainly gained through service providers in the continent.
Furthermore, considering the geographical penetration across different countries in the region, the Germany dominated European cloud infrastructure market in 2017 followed by United Kingdom while the latter country is expected to play its dominant role during the forecast period. Technical upgradations that cater to opportunities for cloud computing, rapid growth in cloud industry spurring the entry of new players, rising investments by cloud players and creation of new employment opportunities coupled with gaining cloud acceptance among small and medium enterprises and various other factors have remarkably influenced the growth of European cloud market. Germany was valued at US$ 11.16 Billion in 2017 and the figure is anticipated to reach US$ 21.69 Billion by 2024 at a CAGR of 9.3% during the forecast period.
The major players in this industry are Cisco System Inc, Equinix Inc, Google Inc, International Business Machines Corporation (IBM), Salesforce.com, AT&T Inc, DXC Technology, AWS (Amazon Web Services), HP Inc and Rackspace Hosting Inc. With an objective to enhance their geographical presence, the major market players have entered into various acquisitions and collaborations which further offers them growth opportunities in cloud domain. For instance, Alibaba has recently bolstered its cloud computing presence in Europe by launching cloud products around Artificial Intelligence and big data in Europe by trying to sign up with European businesses. Moreover, Microsoft has also expanded its outreach in Europe by offering its Microsoft Azure and Microsoft Office 365 today, and Dynamics 365.
1.1 Market Definition
1.2 Objective of the Study
1.3 Limitation
1.4 Stakeholders
1.5 Currency used in the Report
2 Legal & Regulatory Framework
2.1 General Overview
2.1.1 Various legal and regulatory concerns in Cloud Computing
2.1.1.1 Data Privacy and Data Protection
2.1.1.2 Data Ownership
2.1.1.3 Multi Jurisdiction Issues
2.1.1.4 Disclosure and Cross Border Movement of Data
2.1.2 International Standards of Cloud Computing
2.1.2.1 Unified Cloud Interface or Cloud Broker
2.1.2.2 Enterprise Cloud Orchestration Platform
2.1.2.3 The Open Cloud Computing Interface by Open Grid Forum
2.1.3 Standards for Cloud Computing
2.1.4 Privacy Regulations for Cloud among the countries
2.1.5 International Organization’s efforts to address data privacy
2.1.5.1 OECD Guidelines
2.1.5.2 APEC Privacy Framework
2.1.6 Legal Framework in some countries
2.1.6.1 European Union Regulatory Framework
2.1.6.2 Germany’s Regulatory Framework
2.1.6.3 United Kingdom’s Regulatory Framework
3 RESEARCH METHODOLOGY OR ASSUMPTION
3.1 Secondary Data
3.1.1 Key Secondary Sources
3.2 Primary Data
3.2.1 Sampling Techniques & Data Collection Methods
3.2.2 Primary Participants
4 INDUSTRY PERFORMANCE
5 EXECUTIVE SUMMARY
6 MARKET OVERVIEW
6.1 Introduction
6.2 Market Dynamics
6.2.1 Market Trends & Drivers
6.2.1.1 Maturity of Cloud Technology
6.2.1.2 Dynamic and Competitive Environment
6.2.2 Market Restraints
6.2.2.1 Fragmentation of Digital Single Market
6.2.2.2 Transparency and Data Protection
6.2.2.3 Integration Capability
6.2.3 Opportunities in the Market
6.2.3.1 Skills Shortage
6.2.3.2 Market Penetration still to reach at Peak
6.3 Key Market Indicators (Demand & supply scenario)
6.3.1 Demand & Supply Side Analysis
6.3.1.1 Investments undertaken by Prominent Players
7 MARKET INSIGHTS BY DEPLOYMENT TYPE
7.1 General Overview
7.1.1 Public Cloud Services
7.1.2 Private Cloud Services
8 PUBLIC CLOUD INSIGHTS BY SERVICES
8.1 General Overview
8.1.1 Software as a Service (SaaS)
8.1.2 Platform as a Service (PaaS)
8.1.3 Infrastructure as a Service (IaaS)
8.1.4 Business process as a Service (BPaaS)
8.1.5 Cloud Advertising
9 PRIVATE CLOUD INSIGHTS BY SERVICES
9.1 General Overview
9.1.1 Managed Hosting
9.1.2 Co-Location
10 MARKET INSIGHTS BY END USER INDUSTRY
10.1 General Overview
10.1.1 Banking, Financial Services and Insurance
10.1.2 Retail
10.1.3 Telecom & IT
10.1.4 Healthcare
10.1.5 Media & Entertainment
10.1.6 Government Agencies
10.1.7 Education
10.1.8 Energy
10.1.9 Manufacturing
10.1.10 Other Industries
11 MARKET INSIGHTS BY COUNTRY
11.1 Europe Cloud Infrastructure Market
11.1.1 General Overview
11.1.1.1 Germany Cloud Infrastructure Market
11.1.1.1.1 Germany cloud infrastructure market, by Deployment Type
11.1.1.1.2 Germany Public cloud infrastructure market, by Service
11.1.1.1.3 Germany Private cloud infrastructure market, by Service
11.1.1.1.4 Germany cloud infrastructure market, by End-User Industry
11.1.1.2 France Cloud Infrastructure Market
11.1.1.2.1 France cloud infrastructure market, by Deployment Type
11.1.1.2.2 France Public cloud infrastructure market, by Service
11.1.1.2.3 France Private cloud infrastructure market, by Service
11.1.1.2.4 France cloud infrastructure market, by End-User Industry
11.1.1.3 United Kingdom Cloud Infrastructure Market
11.1.1.3.1 UK cloud infrastructure market, by Deployment Type
11.1.1.3.2 UK Public cloud infrastructure market, by Service
11.1.1.3.3 UK Private cloud infrastructure market, by Service
11.1.1.3.4 UK cloud infrastructure market, by End-User Industry
11.1.1.4 Spain Cloud Infrastructure Market
11.1.1.4.1 Spain cloud infrastructure market, by Deployment Type
11.1.1.4.2 Spain Public cloud infrastructure market, by Service
11.1.1.4.3 Spain Private cloud infrastructure market, by Service
11.1.1.4.4 Spain cloud infrastructure market, by End-User Industry
11.1.1.5 Russia Cloud Infrastructure Market
11.1.1.5.1 Russia cloud infrastructure market, by Deployment Type
11.1.1.5.2 Russia Public cloud infrastructure market, by Service
11.1.1.5.3 Russia Private cloud infrastructure market, by Service
11.1.1.5.4 Russia cloud infrastructure market, by End-User Industry
11.1.1.6 Italy Cloud Infrastructure Market
11.1.1.6.1 Italy cloud infrastructure market, by Deployment Type
11.1.1.6.2 Italy Public cloud infrastructure market, by Service
11.1.1.6.3 Italy Private cloud infrastructure market, by Service
11.1.1.6.4 Italy cloud infrastructure market, by End-User Industry
11.1.1.7 Rest of Europe Cloud Infrastructure Market
11.1.1.7.1 Rest of Europe cloud infrastructure market, by Deployment Type
11.1.1.7.2 Rest of Europe Public cloud infrastructure market, by Service
11.1.1.7.3 Rest of Europe Private cloud infrastructure market, by Service
11.1.1.7.4 Rest of Europe cloud infrastructure market, by End-User Industry
12 COMPETITIVE SCENARIO
12.1 Europe Cloud Infrastructure Market Share of Major Players, 2017
13 COMPANY PROFILES
13.1 CISCO SYSTEMS INC
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Key Product/Services Offerings
13.1.4 SWOT Analysis
13.1.5 Key Financials
13.1.5.1 Revenue Split by Region
13.1.5.2 Revenue Split by business segment
13.1.6 Recent developments
13.2 EQUINIX INC
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Key Product/Services Offerings
13.2.4 SWOT Analysis
13.2.5 Key Financials
13.2.5.1 Revenue Split by Region
13.2.5.2 Revenue Split by business segment
13.2.6 Recent developments
13.3 GOOGLE INC
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Key Product/Services Offerings
13.3.4 SWOT Analysis
13.3.5 Key Financials
13.3.5.1 Revenue Split by Region
13.3.5.2 Revenue Split by business segment
13.3.6 Recent developments
13.4 IBM CORPORATION
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Key Product/Services Offerings
13.4.4 SWOT Analysis
13.4.5 Key Financials
13.4.5.1 Revenue Split by Region
13.4.5.2 Revenue Split by business segment
13.4.6 Recent developments
13.5 Salesforce.com
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Key Product/Services Offerings
13.5.4 SWOT Analysis
13.5.5 Key Financials
13.5.5.1 Revenue Split by Region
13.5.5.2 Revenue Split by business segment
13.5.6 Recent developments
13.6 AT&T INC
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Key Product/Services Offerings
13.6.4 SWOT Analysis
13.6.5 Key Financials
13.6.5.1 Revenue Split by Region
13.6.5.2 Revenue Split by business segment
13.6.6 Recent developments
13.7 AMAZON WEB SERVICES INC
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Key Product/Services Offerings
13.7.4 SWOT Analysis
13.7.5 Key Financials
13.7.6 Recent developments
13.8 DXC TECHNOLOGY COMPANY (FORMERLY COMPUTER SCIENCE CORPORATION)
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Key Product/Services Offerings
13.8.4 SWOT Analysis
13.8.5 Key Financials
13.8.5.1 Revenue Split by Region
13.8.5.2 Revenue Split by business segment
13.8.6 Recent developments
13.9 HP INC.
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Key Product/Services Offerings
13.9.4 SWOT Analysis
13.9.5 Key Financials
13.9.5.1 Revenue Split by Region
13.9.5.2 Revenue Split by business segment
13.9.6 Recent developments
13.1 RACKSPACE HOSTING INC
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Key Product/Services Offerings
13.10.4 SWOT Analysis
13.10.5 Key Financials
13.10.5.1 Revenue Split by Region
13.10.5.2 Revenue Split by business segment
13.10.6 Recent developments
TABLE 2 Products Segmentation of Cisco Systems
TABLE 3 Cisco Systems Growth Strategy
TABLE 4 Cisco Systems Financials, USD Million
TABLE 5 Equinix Inc. Key Facts
TABLE 6 Products Segmentation of Equinix Inc.
TABLE 7 Equinix Growth Strategy
TABLE 8 Equinix Financials, USD Million
TABLE 9 Google Key Facts
TABLE 10 Products Segmentation of Google
TABLE 11 Google Growth Strategy
TABLE 12 Google Financials, USD Million
TABLE 13 IBM Key Facts
TABLE 14 Products Segmentation of IBM
TABLE 15 IBM Growth Strategy
TABLE 16 IBM Financials, USD Million
TABLE 17 Salesforce Key Facts
TABLE 18 Products Segmentation of Salesforce
TABLE 19 Salesforce Growth Strategy
TABLE 20 Salesforce Financials, USD Million
TABLE 21 AT&T Key Facts
TABLE 22 Products segmentation of AT&T
TABLE 23 AT&T Growth Strategy
TABLE 24 AT&T Financials, USD Million
TABLE 25 AWS Key Facts
TABLE 26 Products Segmentation of AWS
TABLE 27 AWS Growth Strategy
TABLE 28 AWS Financials, USD Million
TABLE 29 DXC Key Facts
TABLE 30 Products Segmentation of DXC
TABLE 31 DXC Growth Strategy
TABLE 32 DXC Financials, USD Million
TABLE 33 HP Key Facts
TABLE 34 Products Segmentation of HP
TABLE 35 HP Growth Strategy
TABLE 36 HP Financials, USD Million
TABLE 37 Rackspace Key Facts
TABLE 38 Products Segmentation of Rackspace
TABLE 39 Rackspace Growth Strategy
TABLE 40 Rackspace Financials, USD Million
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