In the past, devices such as smartphones, digital cameras, and tablets were equipped with a dedicated controller for managing data read/write. However, currently, these embedded applications use flash memory for content storage. As the semiconductor industry progressed with higher density storage products, the controllers have proven to be inefficient in managing the functions from outside the flash die. This evoked the development of embedded multimedia card (eMMC) as a standardized technique to bundle the controller into the flash die.
eMMCs are incorporated as a package consisting of flash memory and a flash memory controller combined on a silicon die. They comprise three major components: multimedia card (MMC) interface, flash memory, and flash memory controller.
The eMMC market is driven by the increase in sale of smartphones and the need for integrated memory in mobile computing devices. However, frequent changes in technology leading to the development of more advanced products such as Universal Flash Storage (UFS) hinder the market growth. Rise in the demand for advanced memory solutions for electronic devices and continuous technological developments provide huge opportunities for the growth of eMMC market.
Key players operating in this market include Samsung Electronics Co. Ltd., SanDisk Corporation, SK Hynix Inc., Phison Electronics Corporation, Greenliant Systems Inc., Kingston Technology Company Inc., Micron Technology, Inc., Silicon Motion Technology Corporation, Transcend Information, Inc., and Toshiba Corporation. These players have launched new products such as eMMC Triple Level Cell (TLC), eMMC NANDrive embedded solid state drives (SSDs), and others in the market. In July 2013, Micron Technology, Inc. acquired Elpida Memory, Inc., a Japanese corporation. This acquisition provided Micron Technology, Inc. new facilities for wafer fabrication.
The eMMC market is segmented by density, application, end user, and geography. The various densities of eMMCs available are 2GB‐4GB, 8GB‐16GB, 32GB‐64GB, and 128GB‐256GB. eMMCs are used in variety of applications including smartphones, digital cameras, GPS systems, and others (e-readers, tablets, and PCs). Key end users include automotive, industrial, healthcare, public, IT & telecom, and other sectors (retail and energy & utility). Geographically, the market is categorized into North America, Europe, Asia-Pacific, and LAMEA.
The market is segmented on the basis of density, application, end user, and geography.
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