Digital Market ing Software by Type (Interaction Systems, Data & Analytics Systems, Content Production & Management, and Management & Administration-Oriented Apps), by Deployment Type (On-Premise and Cloud), and by Industry Vertical (Retail, Media & Entertainment, Manufacturing, High-Tech & IT, BFSI, and Others) - Global Opportunity Analysis and Industry Forecast, 2017-2023

CHAPTER 1 INTRODUCTION

1.1. REPORT DESCRIPTION

1.2. KEY BENEFITS

1.3. KEY MARKET SEGMENTS

1.4. RESEARCH METHODOLOGY

1.4.1. Primary research

1.4.2. Secondary research

1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVES

CHAPTER 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE

3.2. KEY FINDINGS

3.2.1. Top winning strategies

3.2.2. Top investment pockets

3.3. PORTERS FIVE FORCES ANALYSIS

3.3.1. Low-to-Moderate bargaining power of suppliers

3.3.2. Low-to-moderate threat of new entrants

3.3.3. Low threat of substitutes

3.3.4. High intensity of rivalry

3.3.5. Moderate-to-high bargaining power of buyers

3.4. MARKET SHARE ANALYSIS (%), 2016

3.5. MARKET DYNAMICS

3.5.1. Drivers

3.5.1.1. Boom in social media and advertising

3.5.1.2. Increase in digital marketing budget

3.5.2. Restraints

3.5.2.1. Lack of skilled personnel for coding and handling the marketing software

3.5.2.2. Increased complexities

3.5.3. Opportunities

3.5.3.1. Emergence of SaaS based solutions

3.5.3.2. Improved employee training

3.5.4. Top impacting factors

CHAPTER 4 DIGITAL MARKETING SOFTWARE MARKET, BY TYPE

4.1. OVERVIEW

4.2. INTERACTION SYSTEMS

4.2.1. Key market trends

4.2.2. Key growth factors and opportunities

4.2.3. Market size and forecast

4.3. DATA & ANALYTICS SYSTEMS

4.3.1. Key market trends

4.3.2. Key growth factors and opportunities

4.3.3. Market size and forecast

4.4. CONTENT PRODUCTION & MANAGEMENT

4.4.1. Key market trends

4.4.2. Key growth factors and opportunities

4.4.3. Market size and forecast

4.5. MANAGEMENT & ADMINISTRATION-ORIENTED APPS

4.5.1. Key market trends

4.5.2. Key growth factors and opportunities

4.5.3. Market size and forecast

CHAPTER 5 DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT MODEL

5.1. OVERVIEW

5.2. ON-PREMISE

5.2.1. Key market trends

5.2.2. Key growth factors and opportunities

5.2.3. Market size and forecast

5.3. CLOUD

5.3.1. Key market trends

5.3.2. Key growth factors and opportunities

5.3.3. Market size and forecast

CHAPTER 6 DIGITAL MARKETING SOFTWARE MARKET, BY INDUSTRY VERTICAL

6.1. OVERVIEW

6.2. RETAIL

6.2.1. Key market trends

6.2.2. Key growth factors and opportunities

6.2.3. Market size and forecast

6.3. MEDIA & ENTERTAINMENT

6.3.1. Key market trends

6.3.2. Key growth factors and opportunities

6.3.3. Market size and forecast

6.4. MANUFACTURING

6.4.1. Key market trends

6.4.2. Key growth factors and opportunities

6.4.3. Market size and forecast

6.5. HIGH-TECH & IT

6.5.1. Key market trends

6.5.2. Key growth factors and opportunities

6.5.3. Market size and forecast

6.6. BFSI

6.6.1. Key market trends

6.6.2. Key growth factors and opportunities

6.6.3. Market size and forecast

6.7. OTHERS (AUTOMOTIVE AND HEALTHCARE)

6.7.1. Key market trends

6.7.2. Key growth factors and opportunities

6.7.3. Market size and forecast

CHAPTER 7 DIGITAL MARKETING SOFTWARE MARKET, BY GEOGRAPHY

7.1. OVERVIEW

7.2. NORTH AMERICA

7.2.1. Key market trends

7.2.2. Key growth factors and opportunities

7.2.3. Market size and forecast, by country

7.2.4. Market size and forecast, by industry vertical

7.2.5. U.S.

7.2.5.1. Market size and forecast, by type

7.2.5.2. Market size and forecast, by deployment type

7.2.5.3. Market size and forecast, by industry vertical

7.2.6. Canada

7.2.6.1. Market size and forecast, by type

7.2.6.2. Market size and forecast, by deployment type

7.2.6.3. Market size and forecast, by industry vertical

7.2.7. Mexico

7.2.7.1. Market size and forecast, by type

7.2.7.2. Market size and forecast, by deployment type

7.2.7.3. Market size and forecast, by industry vertical

7.3. EUROPE

7.3.1. Key market trends

7.3.2. Key growth factors and opportunities

7.3.3. Market size and forecast, by country

7.3.4. Market size and forecast, by industry vertical

7.3.5. Germany

7.3.5.1. Market size and forecast, by type

7.3.5.2. Market size and forecast, by deployment type

7.3.5.3. Market size and forecast, by industry vertical

7.3.6. UK

7.3.6.1. Market size and forecast, by type

7.3.6.2. Market size and forecast, by deployment type

7.3.6.3. Market size and forecast, by industry vertical

7.3.7. France

7.3.7.1. Market size and forecast, by type

7.3.7.2. Market size and forecast, by deployment type

7.3.7.3. Market size and forecast, by industry vertical

7.3.8. Rest of Europe

7.3.8.1. Market size and forecast, by type

7.3.8.2. Market size and forecast, by deployment type

7.3.8.3. Market size and forecast, by industry vertical

7.4. ASIA-PACIFIC

7.4.1. Key market trends

7.4.2. Key growth factors and opportunities

7.4.3. Market size and forecast, by country

7.4.4. Market size and forecast, by industry vertical

7.4.5. China

7.4.5.1. Market size and forecast, by type

7.4.5.2. Market size and forecast, by deployment type

7.4.5.3. Market size and forecast, by industry vertical

7.4.6. Japan

7.4.6.1. Market size and forecast, by type

7.4.6.2. Market size and forecast, by deployment type

7.4.6.3. Market size and forecast, by industry vertical

7.4.7. India

7.4.6.1. Market size and forecast, by type

7.4.6.2. Market size and forecast, by deployment type

7.4.6.3. Market size and forecast, by industry vertical

7.4.8. Rest of Asia-Pacific

7.4.8.1. Market size and forecast, by type

7.4.8.2. Market size and forecast, by deployment type

7.4.8.3. Market size and forecast, by industry vertical

7.5. LAMEA

7.5.1. Key market trends

7.5.2. Key growth factors and opportunities

7.5.3. Market size and forecast, by country

7.5.4. Market size and forecast, by industry vertical

7.5.5. Latin America

7.5.5.1. Market size and forecast, by type

7.5.5.2. Market size and forecast, by deployment type

7.5.5.3. Market size and forecast, by industry vertical

7.5.6. The Middle East

7.5.6.1. Market size and forecast, by type

7.5.6.2. Market size and forecast, by deployment type

7.5.6.3. Market size and forecast, by industry vertical

7.5.7. Africa

7.5.7.1. Market size and forecast, by type

7.5.7.2. Market size and forecast, by deployment type

7.5.7.3. Market size and forecast, by industry vertical

CHAPTER 8 COMPANY PROFILES

8.1. ADOBE SYSTEMS

8.1.1. Company overview

8.1.1.1. Company snapshot

8.1.2. Business performance

8.1.3. Strategic moves & developments

8.2. ORACLE CORPORATION

8.2.1. Company overview

8.2.1.1. Company snapshot

8.2.2. Business performance

8.2.3. Strategic moves & developments

8.3. IBM CORPORATION

8.3.1. Company overview

8.3.1.1. Company snapshot

8.3.2. Business performance

8.3.3. Strategic moves & developments

8.4. SAP AG

8.4.1. Company overview

8.4.1.1. Company snapshot

8.4.2. Business performance

8.4.3. Strategic moves & developments

8.5. MICROSOFT CORPORATION

8.5.1. Company overview

8.5.1.1. Company snapshot

8.5.2. Business performance

8.5.3. Strategic moves & developments

8.6. SALESFORCE.COM, INC.

8.6.1. Company overview

8.6.1.1. Company snapshot

8.6.2. Business performance

8.6.3. Strategic moves & developments

8.7. HUBSPOT, INC.

8.7.1. Company overview

8.7.1.1. Company snapshot

8.7.2. Business performance

8.7.3. Strategic moves & developments

8.8. MARKETO INC.

8.8.1. Company overview

8.8.1.1. Company snapshot

8.8.2. Business performance

8.8.3. Strategic moves & developments

8.9. SAS INSTITUTE, INC.

8.9.1. Company overview

8.9.1.1. Company snapshot

8.9.2. Business performance

8.9.3. Strategic moves & developments

8.10. HP DEVELOPMENT COMPANY, L.P.

8.10.1. Company overview

8.10.1.1. Company snapshot

8.10.2. Business performance

8.10.3. Strategic moves & developments

LIST OF TABLES

TABLE 1. GLOBAL DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY TYPE, 2016-2023($MILLION)

TABLE 2. DIGITAL MARKETING SOFTWARE FOR INTERACTION SYSTEMS MARKET REVENUE, BY GEOGRAPHY, 2016-2023($MILLION)

TABLE 3. DIGITAL MARKETING SOFTWARE FOR DATA & ANALYTICS SYSTEMS MARKET REVENUE, BY GEOGRAPHY, 2016-2023($MILLION)

TABLE 4. DIGITAL MARKETING SOFTWARE FOR CONTENT PRODUCTION & MANAGEMENT MARKET REVENUE, BY GEOGRAPHY, 2016-2023($MILLION)

TABLE 5. DIGITAL MARKETING SOFTWARE FOR MANAGEMENT & ADMINISTRATION-ORIENTED APPS MARKET REVENUE, BY GEOGRAPHY, 2016-2023($MILLION)

TABLE 6. GLOBAL DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY DEPLOYMENT MODEL, 2016-2023 ($MILLION)

TABLE 7. DIGITAL MARKETING SOFTWARE MARKET REVENUE FOR ON-PREMISE DEPLOYMENT, BY GEOGRAPHY, 2016-2023 ($MILLION)

TABLE 8. DIGITAL MARKETING SOFTWARE MARKET REVENUE FOR CLOUD DEPLOYMENT, BY GEOGRAPHY, 2016-2023 ($MILLION)

TABLE 9. GLOBAL DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY INDUSTRY VERTICAL, 2016-2023 ($MILLION)

TABLE 10. DIGITAL MARKETING SOFTWARE MARKET REVENUE IN RETAIL SECTOR, BY GEOGRAPHY, 2016-2023 ($MILLION)

TABLE 11. DIGITAL MARKETING SOFTWARE MARKET REVENUE IN MEDIA & ENTERTAINMENT SECTOR, BY GEOGRAPHY, 2016-2023 ($MILLION)

TABLE 12. DIGITAL MARKETING SOFTWARE MARKET REVENUE IN MANUFACTURING SECTOR, BY GEOGRAPHY, 2016-2023 ($MILLION)

TABLE 13. DIGITAL MARKETING SOFTWARE MARKET REVENUE IN HIGH-TECH & IT SECTOR, BY GEOGRAPHY, 2016-2023 ($MILLION)

TABLE 14. DIGITAL MARKETING SOFTWARE MARKET REVENUE IN BFSI SECTOR, BY GEOGRAPHY, 2016-2023 ($MILLION)

TABLE 15. DIGITAL MARKETING SOFTWARE MARKET REVENUE IN OTHER SECTORS, BY GEOGRAPHY, 2016-2023 ($MILLION)

TABLE 16. DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY GEOGRAPHY, 2016-2023 ($MILLION)

TABLE 17. NORTH AMERICAN DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY INDUSTRY VERTICAL, 2016-2023 ($MILLION)

TABLE 18. NORTH AMERICAN DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY COUNTRY, 2016-2023 ($MILLION)

TABLE 19. U.S. DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)

TABLE 20. CANADA DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)

TABLE 21. MEXICO DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)

TABLE 22. EUROPE DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY INDUSTRY VERTICAL, 2016-2023 ($MILLION)

TABLE 23. EUROPE DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY COUNTRY, 2016-2023 ($MILLION)

TABLE 24. GERMANY DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)

TABLE 25. UK DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)

TABLE 26. FRANCE DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)

TABLE 27. REST OF EUROPE DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)

TABLE 28. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY INDUSTRY VERTICAL, 2016-2023 ($MILLION)

TABLE 29. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY COUNTRY, 2016-2023 ($MILLION)

TABLE 30. CHINA DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)

TABLE 31. JAPAN DIGITAL MARKETING SOFTWARE MARKET REVENUE , 2016-2023 ($MILLION)

TABLE 32. INDIA DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)

TABLE 33. REST OF ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)

TABLE 34. LAMEA DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY INDUSTRY VERTICAL, 2016-2023 ($MILLION)

TABLE 35. LAMEA DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY REGION, 2016-2023 ($MILLION)

TABLE 36. LATIN AMERICA DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)

TABLE 37. MIDDLE EAST DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2015-2023 ($MILLION)

TABLE 38. AFRICA DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)

TABLE 39. ADOBE SYSTEMS - COMPANY SNAPSHOT

TABLE 40. ORACLE CORPORATION - COMPANY SNAPSHOT

TABLE 41. IBM CORPORATION -COMPANY SNAPSHOT

TABLE 42. SAP AG- COMPANY SNAPSHOT

TABLE 43. MICROSOFT CORPORATION- COMPANY SNAPSHOT

TABLE 44. SALESFORCE.COM, INC. - COMPANY SNAPSHOT

TABLE 45. HUBSPOT, INC.- COMPANY SNAPSHOT

TABLE 46. MARKETO INC.- COMPANY SNAPSHOT

TABLE 47. SAS INSTITUTE, INC.- COMPANY SNAPSHOT

TABLE 48. HP DEVELOPMENT COMPANY, L.P.- COMPANY SNAPSHOT

LIST OF FIGURES

FIGURE 1. MARKET SEGMENTATION

FIGURE 2. EXECUTIVE SUMMARY

FIGURE 3. TOP WINNING STRATEGIES IN DIGITAL MARKETING SOFTWARE MARKET

FIGURE 4. TOP WINNING STRATEGY ANALYSIS

FIGURE 5. TOP INVESTMENT POCKETS (2016)

FIGURE 6. MARKET SHARE ANALYSIS OF DIGITAL MARKETING SOFTWARE COMPANIES (%), 2016

FIGURE 7. NUMBER OF ACTIVE SOCIAL MEDIA USERS AROUND THE WORLD

FIGURE 8. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE, BY DEPLOYMENT MODEL, 2015-2023 (%)

FIGURE 9. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE FOR ON-PREMISE DEPLOYMENT, 2015-2023 (%)

FIGURE 10. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE FOR CLOUD DEPLOYMENT, 2015-2023 (%)

FIGURE 11. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE, BY INDUSTRY VERTICAL, 2015-2023 (%)

FIGURE 12. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE IN RETAIL SECTOR, 2015-2023 (%)

FIGURE 13. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE IN MEDIA & ENTERTAINMENT SECTOR, 2015-2023 (%)

FIGURE 14. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE IN MANUFACTURING SECTOR, 2015-2023 (%)

FIGURE 15. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE IN HIGH-TECH & IT SECTOR, 2015-2023 (%)

FIGURE 16. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE IN BFSI SECTOR, 2015-2023 (%)

FIGURE 17. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE IN OTHER SECTORS, 2015-2023 (%)

FIGURE 18. NORTH AMERICAN DIGITAL MARKETING SOFTWARE MARKET SHARE, BY COUNTRY, 2015-2023 (%)

FIGURE 19. EUROPE DIGITAL MARKETING SOFTWARE MARKET SHARE, BY COUNTRY, 2015-2023 (%)

FIGURE 20. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET SHARE, BY COUNTRY, 2015-2023 (%)

FIGURE 21. LAMEA DIGITAL MARKETING SOFTWARE MARKET SHARE, BY REGION, 2015-2023 (%)

FIGURE 22. ADOBE SYSTEMS:NET REVENUE, 2012-2016 ($MILLION)

FIGURE 23. ADOBE SYSTEMS: NET REVENUE, BY DIVISION, 2016 (%)

FIGURE 24. ADOBE SYSTEMS: NET REVENUE, BY GEOGRAPHY, 2016 (%)

FIGURE 25. ORACLE CORPORATION : NET REVENUE, 2012-2016 ($MILLION)

FIGURE 26. ORACLE CORPORATION: NET REVENUE, BY DIVISION, 2016(%)

FIGURE 27. ORACLE CORPORATION: NET REVENUE, BY GEOGRAPHY, 2016 (%)

FIGURE 28. IBM CORPORATION : NET REVENUE, 2012-2016 ($MILLION)

FIGURE 29. IBM CORPORATION: NET REVENUE, BY DIVISION, 2016 (%)

FIGURE 30. IBM CORPORATION: NET REVENUE, BY GEOGRAPHY, 2016 (%)

FIGURE 31. SAP AG: NET REVENUE, 2012-2016 ($MILLION)

FIGURE 32. SAP AG: NET REVENUE, BY DIVISION, 2016 (%)

FIGURE 33. SAP AG: NET REVENUE, BY GEOGRAPHY, 2016 (%)

FIGURE 34. MICROSOFT CORPORATION: NET REVENUE, 2012-2016 ($MILLION)

FIGURE 35. MICROSOFT CORPORATION: NET REVENUE, BY DIVISION, 2016 (%)

FIGURE 36. MICROSOFT CORPORATION: NET REVENUE, BY GEOGRAPHY, 2016 (%)

FIGURE 37. SALESFORCE.COM, INC.: NET REVENUE, 2012-2016 ($MILLION)

FIGURE 38. SALESFORCE.COM, INC.: NET REVENUE, BY DIVISION, 2016 (%)

FIGURE 39. SALESFORCE.COM, INC.: NET REVENUE, BY GEOGRAPHY, 2016 (%)

FIGURE 40. HUBSPOT, INC.: NET REVENUE, 2012-2016 ($MILLION)

FIGURE 41. HUBSPOT, INC.: NET REVENUE, BY DIVISION, 2016 (%)

FIGURE 42. HUBSPOT, INC.: NET REVENUE, BY GEOGRAPHY, 2016 (%)

FIGURE 43. MARKETO INC.: NET REVENUE, 2012-2016 ($MILLION)

FIGURE 44. MARKETO INC.: NET REVENUE, BY DIVISION, 2016 (%)

FIGURE 45. MARKETO INC.: NET REVENUE, BY GEOGRAPHY, 2016 (%)

FIGURE 46. SAS INSTITUTE, INC.: NET REVENUE, 2012-2016 ($MILLION)

FIGURE 47. SAS INSTITUTE, INC.: NET REVENUE, BY DIVISION, 2016 (%)

FIGURE 48. SAS INSTITUTE, INC.: NET REVENUE, BY GEOGRAPHY, 2016 (%)

FIGURE 49. HP DEVELOPMENT COMPANY, L.P.: NET REVENUE, 2012-2016 ($MILLION)

FIGURE 50. HP DEVELOPMENT COMPANY, L.P.: NET REVENUE, BY DIVISION, 2016 (%)

FIGURE 51. HP DEVELOPMENT COMPANY, L.P.: NET REVENUE, BY GEOGRAPHY, 2016 (%)