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Data monetization refers to the monetization of the asset of data to generate high revenue. It is the process of converting the unstructured large volume of enterprise data into valuable insights, and monetizing the data into currency or exchange of service. The ability of data monetization to sort data in a raw format, store it in different structural formats, and subsequently release it for further analytics is driving its demand among numerous industry verticals. In addition, it helps organizations to increase revenue by investing in analytics platform, which helps to obtain valuable insights from the unstructured data.
Continuous rise in the volume of enterprise data, technological advancements in big data & analytics solutions, and increase in importance to generate new revenue streams from the data volume of organizations drive the growth of the market. However, security and privacy concerns are expected to impede the market growth. Conversely, increased adoption of data monetization among telecom service providers and upsurge in awareness about the potential benefits of data monetization are projected to offer major opportunity for market expansion.
The global data monetization market is segmented on the basis of industry vertical and region. Depending on industry vertical, the market is categorized into BFSI, e-commerce & retail, telecommunication & IT, manufacturing, healthcare, energy & utilities, and others. Regionally, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global data monetization market is dominated by key players such as Accenture, SAP SE, Adastra Corporation, Monetize Solutions, Inc., VIAVI Solutions Inc., ALC, Reltio, Optiva, Inc. (Redknee), and Cisco Systems, Inc., and Mahindra ComViva.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
BY END USER
BY REGION
KEY MARKET PLAYERS
CHAPTER 1: INTRODUCTION
1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. RESEARCH METHODOLOGY
1.3.1. Secondary research
1.3.2. Primary research
1.3.3. Analyst tools & models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE
CHAPTER 3: MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.2.3.1. Top winning strategies, by year 2014-2017
3.2.3.2. Top winning strategies, by development 2014-2017
3.2.3.3. Top winning strategies, by company 2014-2017
3.3. PORTER'S FIVE FORCES ANALYSIS
3.4. KEY PLAYER POSITIONING, 2016
3.5. MARKET DYNAMICS
3.5.1. Drivers
3.5.1.1. Continuous rise in the volume of enterprise data
3.5.1.2. Technological advancements in big data and analytics solutions
3.5.1.3. Growing importance to generate new revenue streams
3.5.2. Restraints
3.5.2.1. Security and privacy concerns
3.5.3. Opportunities
3.5.3.1. Increasing awareness about the potential benefits of data monetization
3.5.3.2. Increased adoption of data monetization among telecom service providers
CHAPTER 4: DATA MONETIZATION MARKET, BY END USER
4.1. OVERVIEW
4.2. BFSI
4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast, by region
4.2.4. Market analysis by country
4.3. E-COMMERCE & RETAIL
4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast, by region
4.3.4. Market analysis by country
4.4. TELECOMMUNICATION & IT
4.4.1. Key market trends
4.4.2. Key growth factors and opportunities
4.4.3. Market size and forecast, by region
4.4.4. Market analysis by country
4.5. MANUFACTURING
4.5.1. Key market trends
4.5.2. Key growth factors and opportunities
4.5.3. Market size and forecast, by region
4.5.4. Market analysis by country
4.6. HEALTHCARE
4.6.1. Key market trends
4.6.2. Key growth factors and opportunities
4.6.3. Market size and forecast, by region
4.6.4. Market analysis by country
4.7. ENERGY & UTILITIES
4.7.1. Key market trends
4.7.2. Key growth factors and opportunities
4.7.3. Market size and forecast, by region
4.7.4. Market analysis by country
4.8. OTHERS
4.8.1. Key market trends
4.8.2. Key growth factors and opportunities
4.8.3. Market size and forecast, by region
4.8.4. Market analysis by country
CHAPTER 5: DATA MONETIZATION MARKET BY GEOGRAPHY
5.1. OVERVIEW
5.2. NORTH AMERICA
5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast
5.2.3.1. Market size and forecast, by end user
5.2.3.2. Market size and forecast, by country
5.2.3.3. U.S.
5.2.3.3.1. Market size and forecast, by end user
5.2.3.4. Canada
5.2.3.4.1. Market size and forecast, by end user
5.2.3.5. Mexico
5.2.3.5.1. Market size and forecast, by end user
5.3. EUROPE
5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast
5.3.3.1. Market size and forecast, by end user
5.3.3.2. Market size and forecast, by country
5.3.3.3. UK
5.3.3.3.1. Market size and forecast, by end user
5.3.3.4. Germany
5.3.3.4.1. Market size and forecast, by end user
5.3.3.5. France
5.3.3.5.1. Market size and forecast, by end user
5.3.3.6. Russia
5.3.3.6.1. Market size and forecast, by end user
5.3.3.7. Rest of Europe
5.3.3.7.1. Market size and forecast, by end user
5.4. ASIA-PACIFIC
5.4.1. Key market trends
5.4.2. Key growth factors and opportunities
5.4.3. Market size and forecast
5.4.3.1. Market size and forecast, by end user
5.4.3.2. Market size and forecast, by country
5.4.3.3. China
5.4.3.3.1. Market size and forecast, by end user
5.4.3.4. India
5.4.3.4.1. Market size and forecast, by end user
5.4.3.5. Japan
5.4.3.5.1. Market size and forecast, by end user
5.4.3.6. South Korea
5.4.3.6.1. Market size and forecast, by end user
5.4.3.7. Rest of APAC
5.4.3.7.1. Market size and forecast, by end user
5.5. LAMEA
5.5.1. Key market trends
5.5.2. Key growth factors and opportunities
5.5.3. Market size and forecast
5.5.3.1. Market size and forecast, by end user
5.5.3.2. Market size and forecast, by country
5.5.3.3. Latin America
5.5.3.3.1. Market size and forecast, by end user
5.5.3.4. Middle East
5.5.3.4.1. Market size and forecast, by end user
5.5.3.5. Africa
5.5.3.5.1. Market size and forecast, by end user
CHAPTER 6: COMPANY PROFILES
6.1. ACCENTURE PLC.
6.1.1. Company overview
6.1.2. Company snapshot
6.1.3. Operating business segments
6.1.4. Business Performance
6.2. ADASTRA CORPORATION
6.2.1. Company overview
6.2.2. Company snapshot
6.2.3. Operating business segments
6.3. ALC
6.3.1. Company overview
6.3.2. Company snapshot
6.3.3. Operating business segments
6.4. CISCO SYSTEMS, INC.
6.4.1. Company overview
6.4.2. Company snapshot
6.4.3. Operating business segments
6.4.4. Business Performance
6.5. MAHINDRA COMVIVA
6.5.1. Company overview
6.5.2. Company snapshot
6.5.3. Operating Business Segment
6.5.4. Business performance
6.5.5. Key strategic moves and developments
6.6. MONETIZE SOLUTIONS, INC.
6.6.1. Company overview
6.6.2. Company snapshot
6.6.3. Operating business segments
6.7. OPTIVA, INC. (REDKNEE)
6.7.1. Company overview
6.7.2. Company snapshot
6.7.3. Operating business segments
6.7.4. Business performance
6.8. RELTIO
6.8.1. Company overview
6.8.2. Company snapshot
6.8.3. Operating business segments
6.9. SAP SE
6.9.1. Company overview
6.9.2. Company snapshot
6.9.3. Operating Business Segment
6.9.4. Business performance
6.9.5. Key strategic moves and developments
6.10. VIAVI SOLUTIONS INC.
6.10.1. Company overview
6.10.2. Company snapshot
6.10.3. Operating Business Segment
6.10.4. Business performance
6.10.5. Key strategic moves and developments
LIST OF TABLES
TABLE 01. GLOBAL DATA MONETIZATION MARKET REVENUE, BY END USERS, 2016-2023 ($MILLION)
TABLE 02. DATA MONETIZATION MARKET REVENUE FOR BFSI, BY REGION 2016-2023 ($MILLION)
TABLE 03. DATA MONETIZATION MARKET REVENUE FOR E-COMMERCE & RETAIL, BY REGION 2016-2023 ($MILLION)
TABLE 04. DATA MONETIZATION MARKET REVENUE FOR TELECOMMUNICATION & IT, BY REGION 2016-2023 ($MILLION)
TABLE 05. DATA MONETIZATION MARKET REVENUE FOR MANUFACTURING, BY REGION 2016-2023 ($MILLION)
TABLE 06. DATA MONETIZATION MARKET REVENUE FOR HEALTHCARE, BY REGION 2016-2023 ($MILLION)
TABLE 07. DATA MONETIZATION MARKET REVENUE FOR ENERGY & UTILITIES, BY REGION 2016-2023 ($MILLION)
TABLE 08. DATA MONETIZATION MARKET REVENUE FOR OTHERS, BY REGION 2016-2023 ($MILLION)
TABLE 09. GLOBAL DATA MONETIZATION MARKET REVENUE, BY REGION, 2016-2023 ($MILLION)
TABLE 10. NORTH AMERICA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 11. NORTH AMERICA DATA MONETIZATION MARKET, BY COUNTRY, 2016-2023 ($MILLION)
TABLE 12. U.S. DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 13. CANADA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 14. MEXICO DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 15. EUROPE DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 16. EUROPE DATA MONETIZATION MARKET, BY COUNTRY, 2016-2023 ($MILLION)
TABLE 17. UK DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 18. GERMANY DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 19. FRNACE DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 20. RUSSIA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 21. REST OF EUROPE DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 22. ASIA-PACIFIC DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 23. ASIA-PACIFIC DATA MONETIZATION MARKET, BY COUNTRY, 2016-2023 ($MILLION)
TABLE 24. CHINA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 25. INDIA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 26. JAPAN DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 27. SOUTH KOREA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 28. REST OF APAC DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 29. LAMEA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 30. LAMEA DATA MONETIZATION MARKET, BY COUNTRY, 2016-2023 ($MILLION)
TABLE 31. LATIN AMERICA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 32. MIDDLE EAST DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 33. AFRICA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 34. ACCENTURE: COMPANY SNAPSHOT
TABLE 35. ACCENTURE: OPERATING SEGMENTS
TABLE 36. ACCENTURE: NET SALES, 2015-2017 ($MILLION)
TABLE 37. ACCENTURE: REVENUE SHARE BY SEGMENT, 2017 (%)
TABLE 38. ACCENTURE: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
TABLE 39. ADASTRA CORPORATION: COMPANY SNAPSHOT
TABLE 40. ADASTRA CORPORATION: OPERATING SEGMENTS
TABLE 41. ALC: COMPANY SNAPSHOT
TABLE 42. ALC: OPERATING SEGMENTS
TABLE 43. CISCO SYSTEMS, INC.: COMPANY SNAPSHOT
TABLE 44. CISCO SYSTEMS, INC.: OPERATING SEGMENTS
TABLE 45. CISCO SYSTEMS, INC.: NET SALES, 2015-2017 ($MILLION)
TABLE 46. CISCO SYSTEMS, INC.: REVENUE SHARE BY SEGMENT, 2017 (%)
TABLE 47. CISCO SYSTEMS, INC.: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
TABLE 48. MAHINDRA COMVIVA: COMPANY SNAPSHOT
TABLE 49. MAHINDRA COMVIVA: OPERATING PRODUCT CATEGORIES
TABLE 50. TECH MAHINDRA (MAHINDRA COMVIVA): NET SALES, 2015-2017 ($MILLION)
TABLE 51. TECH MAHINDRA (MAHINDRA COMVIVA): REVENUE SHARE BY SEGMENT, 2017 (%)
TABLE 52. TECH MAHINDRA (MAHINDRA COMVIVA): REVENUE SHARE BY GEOGRAPHY, 2017 (%)
TABLE 53. MONETIZE SOLUTIONS, INC.: COMPANY SNAPSHOT
TABLE 54. MONETIZE SOLUTIONS, INC.: OPERATING SEGMENTS
TABLE 55. OPTIVA, INC. (REDKNEE): COMPANY SNAPSHOT
TABLE 56. OPTIVA, INC. (REDKNEE): OPERATING SEGMENTS
TABLE 57. OPTIVA, INC. (REDKNEE): NET SALES, 2015-2017 ($MILLION)
TABLE 58. OPTIVA, INC. (REDKNEE): REVENUE SHARE BY SEGMENT, 2017 (%)
TABLE 59. RELTIO: COMPANY SNAPSHOT
TABLE 60. RELTIO: OPERATING SEGMENTS
TABLE 61. SAP SE: COMPANY SNAPSHOT
TABLE 62. SAP SE: OPERATING PRODUCT CATEGORIES
TABLE 63. SAP SE: NET SALES, 2015-2017 ($MILLION)
TABLE 64. SAP SE: REVENUE SHARE BY SEGMENT, 2017 (%)
TABLE 65. SAP SE: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
TABLE 66. VIAVI SOLUTIONS INC.: COMPANY SNAPSHOT
TABLE 67. VIAVI SOLUTIONS INC.: OPERATING PRODUCT CATEGORIES
TABLE 68. VIAVI SOLUTIONS INC.: NET SALES, 2015-2017 ($MILLION)
TABLE 69. VIAVI SOLUTIONS INC.: REVENUE SHARE BY SEGMENT, 2017 (%)
TABLE 70. VIAVI SOLUTIONS INC.: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
LIST OF FIGURES
FIGURE 01. GLOBAL DATA MONETIZATION MARKET, 2016-2023
FIGURE 02. GLOBAL DATA MONETIZATION MARKET, BY REGION, 2016-2023
FIGURE 03. GLOBAL DATA MONETIZATION MARKET: KEY PLAYERS
FIGURE 04. SEGMENTATION OF GLOBAL DATA MONETIZATION MARKET
FIGURE 05. TOP IMPACTING FACTOR: DATA MONETIZATION MARKET
FIGURE 06. TOP INVESTMENT POCKETS: DATA MONETIZATION MARKET
FIGURE 07. TOP WINNING STRATEGIES, BY YEAR 2014-2017*
FIGURE 08. TOP WINNING STRATEGIES, BY DEVELOPMENT 2014-2017 (%)
FIGURE 09. TOP WINNING STRATEGIES, BY COMPANY 2014-2017 (%)
FIGURE 10. MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIER
FIGURE 11. HIGH BARGAINING POWER OF BUYER
FIGURE 12. MODERATE THREAT OF SUBSTITUTES
FIGURE 13. LOW-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 14. HIGH COMPETITIVE RIVALARY
FIGURE 15. KEY PLAYER POSITIONING: DATA MONETIZATION MARKET, 2015
FIGURE 16. DRIVERS, RESTRAINTS, AND OPPORTUNITIES: DATA MONETIZATION MARKET
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF BFSI DATA MONETIZATION MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF E-COMMERCE & RETAIL DATA MONETIZATION MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF TELECOMMUNICATION & IT DATA MONETIZATION MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF MANUFACTURING DATA MONETIZATION MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE DATA MONETIZATION MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF ENERGY & UTILITIES DATA MONETIZATION MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF OTHERS DATA MONETIZATION MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 24. U.S. DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 25. CANADA DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 26. MEXICO DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 27. UK DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 28. GERMANY DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 29. FRNACE DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 30. RUSSIA DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 31. REST OF EUROPE DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 32. CHINA DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 33. INDIA DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 34. JAPAN DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 35. SOUTH KOREA DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 36. REST OF APAC DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 37. LATIN AMERICA DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 38. MIDDLE EAST DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 39. AFRICA DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
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