OTC have a mature market for cough and cold relief drugs, pain inhibitors, and short duration heartburns. High growth projections have been registered for laxatives, antiseptics & antibiotics, and ENT care. OTC drug market has been mapped in great detail by the reports of Big Market Research. The study of market structure and opportunities of prospective growth for existing and new players has been provided. The research is based on the proper market positioning of drugs and its manufacturers as compared to the core competitors. Market leaders and their business activities across the globe in different verticals have been keenly studied for the comprehensive understanding of the new entrants as well as prospective investors.
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