Augmented reality is a technology that uses the existing user’s environment and overlays the digital or virtual content or information over it. Augmented reality applications are developed on special 3D programs that enable developers to integrate contextual or digital content with the real world. While virtual reality is also a three-dimensional (3D)-computer generated environment-which completely immerses end users in an artificial world without seeing the real world. This report includes, the revenue generation from the sale of augmented and virtual reality enabled hardware and content.
The augmented and virtual reality market is segmented on the basis of platform, application, and geography. Based on the platform, the augmented and virtual reality market is segmented into mobile, console and personal computer (PC). Among platforms, the console segment contributed maximum market share in 2015, owing to the increase in penetration of gaming consoles especially, among the young population worldwide. By application, the augmented and virtual reality market is segmented into videogames, live events and video entertainment, military, healthcare, and others (retail, real estate, education, and engineering). Among applications, video games segment dominated the market in 2015 due to growing popularity and increased spending on augmented and virtual reality based video games globally. Geographically, the market is studied across North America, Europe, Asia-Pacific, and LAMEA. Among regions, the market in Asia-Pacific region is projected to grow at the highest CAGR of 67.5% during the forecast period owing to the high mobile device and gaming consoles’ penetration in the region.
The prominent companies operating in the global augmented and virtual reality industry inclined towards adopting product launch, partnership, geographical expansion and acquisition as their major strategies for business growth and expansion globally. Key players identified in the augmented and virtual reality industry include Google Inc., Intel Corporation, Magic Leap, Inc., Marxent Labs LLC, Microsoft Corporation, NVIDIA Corporation, Oculus VR, LLC, Qualcomm Inc., Samsung Electronics Co., Ltd., and Vuzix Corporation.
Augmented and Virtual Reality Market Key Segments:
The augmented and virtual reality market is segmented based on platform, application, and geography.
KEY MARKET PLAYERS PROFILED IN THE REPORT
Cloud-based VDI Market by Deployment Model (Private, Public, and Hybrid), User Type (SMEs and Large Enterprise), and End User (BFSI, Education, Healthcare, Government, IT & Telecom, and Others) - Global Opportunity Analysis and Industry Forecast, 2017-2023
Virtual desktop infrastructure (VDI) deals with hosting various desktop machines on a single virtual machine, which is connected on a centralized server. Cloud-based VDI enables the access to these machines from any remote location through the internet.
November 2017 | $5370 |View Details>>
A vessel traffic service (VTS) is a marine traffic monitoring system established by harbour or port authorities, similar to air traffic control for aircraft. Typical VTS systems use radar, closed-circuit television (CCTV), VHF radiotelephony and automatic identification system to keep track of vessel movements and provide navigational safety in a ...
November 2017 | $4480 |View Details>>
The report provides a comprehensive analysis of the Sulphur Recovery industry market by types, applications, players and regions. This report also displays the production, Consumption, revenue, Gross margin, Cost, Gross, market share, CAGR, and Market influencing factors of the Sulphur Recovery industry in USA, EU, China,India, Japan and other regions, ...
November 2017 | $4000 |View Details>>
The report provides a comprehensive analysis of the Campaign Management Software industry market by types, applications, players and regions. This report also displays the production, Consumption, revenue, Gross margin, Cost, Gross, market share, CAGR, and Market influencing factors of the Campaign Management Software industry in USA, EU, China,India, Japan and ...
November 2017 | $4000 |View Details>>
UPCOMING MARKET RESEARCH REPORTS
2017 © Copyright Big Market Research