The Asia-Pacific sports nutrition market has evolved at a rapid pace since past few years. Demand of wide variety of sports supplements, sports drinks and sports food has increased consistently, not only amongst athletes & body builders but also in the mainstream market which comprises lifestyle and recreational users. The penetration of sports drinks & sports food is higher in developed countries such as Japan, Australia and others. The market is in initial phase in China and India, however, is anticipated to witness phenomenal growth in upcoming years. Presently, Japan is the largest market of sports nutrition, followed by China.
Improving standard of living in developing countries such as China and India, owing to increasing disposable income and urbanization are the major factors supplementing the growth of the market in the Asia-Pacific region. Moreover, increasing health & fitness consciousness and rising number of fitness centers are other major factors fueling the market growth. However, availability of low-priced, cheap and counterfeit products, primarily in countries such as China and India, has emerged to be the major challenge for the players operating in the market.
The Asia-Pacific sports nutrition market is segmented on the basis of product type, end-users, distribution channel and country. Segmentations on the basis of product type include sports drinks, sports supplements and sports food. Sports drink is the largest revenue generating segment in the Asia-Pacific sports nutrition market. However, the sports food segment would exhibit the fastest growth during the forecast period due to increasing mass adoption. Segmentations on the basis of end users comprise bodybuilders, athletes, recreational users and lifestyle users. Majority of sports nutrition products are distributed through large retail & mass merchandisers, small retail, drug & specialty stores, fitness institutions and online distribution channels. Geographically, the market is segmented into China, Japan, Australia, India and Rest of APAC. Japan is the largest revenue generating country in the Asia-Pacific sports nutrition market, owing to higher adoption of sports drinks and sports food. China, Australia & India are amongst major markets of sports supplements in the region.
Players profiled in the report include Universal Nutrition Corporation, Yakult Honsha Co. Ltd., Otsuka Pharmaceutical Co., Ltd., The Coca-Cola Company, Glanbia Plc., CytoSport Holdings Inc, PepsiCO. Inc., GNC Holding Inc., Suntory Beverage and Food Ltd., and Herbalife Nutrition.
SPORTS NUTRITION MARKET SEGMENTATION
The market is segmented on the basis of product type, end user, distribution channel and country.
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