Air freshener is designed to eliminate unpleasant odor as it emits fragrance. Air fresheners contain different ingredients such as aerosol propellants, fragrances and solvents such as 2-butoxyethanol, mineral oil and glycol ethers, which neutralize unpleasant odor. Growing importance of air care and increasing concerns over indoor air quality have generated a high demand for air fresheners worldwide. The demand is further fuelled by the rapidly increasing car sales and rise in pet ownership, worldwide. Consumers’ willingness to use premium air fresheners is also boosting the growth of the market. All these factors coupled with increasing disposable income and improving life style of consumers are driving the market growth. Air fresheners with natural fragrances are gaining popularity among the consumers. However, the lack of awareness about availability of different types of products in the market is restraining the market growth. Increasing preference for the use of natural fragrance and growing popularity of aromatherapy, offer several market opportunities to the players operating in the market.
Air Freshener market is segmented on the basis of product type, application, sales channel and geography. Product type segment covers sprays/aerosols, electric air fresheners, gel, candle, and other air fresheners. The application segment includes residential, corporate offices, cars and others. On the basis of sales channel, the market is classified into retail and business-to-business channel. Based on geography, the market is segmented into North America, Europe, Asia Pacific and LAMEA.
The market is expected to grow at a CAGR of 2.8% during the forecast period 2015 - 2020. Sprays/aerosol segment held the largest market share in 2014, followed by electric air fresheners. In 2014, world air freshener market was dominated by Europe; however, Asia-Pacific is expected to register fastest growth during the forecast period.
The key players operating in the market, include Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., Car-Freshener Corporation, SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd. and Jarden Corporation. These players are concentrating on development of organic air fresheners.
AIR FRESHENER MARKET SEGMENT AND SCOPE
The world air freshener market is segmented on the basis of product type, application, sales channel and geography.
By Product type
By Sales Channel
SIMILAR MARKET STUDIES
This report studies Eye Cream in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, with production, revenue, consumption, import and export in these regions, from 2011 to 2015, and forecast to 2021. This report focuses on top manufacturers in global market, with production, price, revenue and ...
July 2016 | $3500 | View Details >>
Notes: Sales, means the sales volume of Cosmetic White Oil Revenue, means the sales value of Cosmetic White Oil This report studies sales (consumption) of Cosmetic White Oil in United States market, focuses on the top players, with sales, price, revenue and market share for each player, covering ExxonMobil Sonneborn Shell BP TOTAL Chevron FUCHS Lubline SK Zhonghai Nanlian Split by product types, with ...
November 2016 | $3800 | View Details >>
Notes: Production, means the output of Rubber Coatings Revenue, means the sales value of Rubber Coatings This report studies Rubber Coatings in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top manufacturers in global market, with Production, price, revenue and market share for each ...
December 2016 | $2900 | View Details >>
ICD Research's, Jewelry and Watches Retailing in Argentina: Market Snapshot to 2015 contains headline figures for retailing of jewelry and watches category in Argentina
March 2011 | $75 | View Details >>
UPCOMING MARKET RESEARCH REPORTS
2017 © Copyright Big Market Research