Big Market Research publishes a latest report on Online and Mobile Video Advertising Networks, Serving Platforms and Exchanges: Comparative Business Model, Media Spend, Inventory and Revenue Analytics .This report is expected to highlight important factors in the market which would help market participants to design result-oriented strategies and drive crucial business insights.
Media spend and net revenue growth trajectories are provided by sector, company and inventory format supported, that combined with business model analytics yields a complete inter-sector valuation, revealing multi-screen market dynamics and trends.
Mobile ad networks and platforms are forecast to account for 4.7% of combined inter-sector gross video media spend in 2011, up from 2.4% in 2010, measured against filled inventory of 107.5 billion global impressions.
Mobile video impressions are estimated to make up 7.9% of total inventory, often priced on a performance, or CPC basis (or eCPM equivalent), generating 18% of total billed mobile media.
By contrast, online video ad networks, serving platforms and exchanges are on track to clear 340 billion impressions in 2011, normally paid against a CPM model.
Online networks and platforms are intent on capturing a share of the mobile and connected devices ecosystem, making the requisite R & D investments and leveraging their existing client roster and relationships to do so.
Online entrants analyzed include Audience Science, Blinkx, Brightroll, TREMOR VIDEO, YuMe Inc., SpotXChange, TidalTV, TubeMogul, Collective, Adap.tv, Liverail and adBrite and others.
Mobile network and platform counterparts include Aditic, AdMarvel, AdFonic, Greystripe, MobileTheory, Millennial Media, Jumptap, Smaato and Zestadz, among others. In-depth Q & A’s by provider augment the report’s operations analytics.
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This report would throw insights into following areas:
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