China Retail Industry Report, 2012-2015 by SinoMarketInsight at

In January to June of 2012, China’s total retail amount of social consumer goods grew at a stable level of about 11%, of which, growth rates in June and July hit 11.3% and 11.1% respectively, 0.7 and 1.1 percentage points (at a low CPI level) higher than the same period last year, reflecting a stabilized trend in actual consumption. 

 In 2012, the aggressive expansion of online retailing becomes the most prominent highlight in Chinese retail market. In 2011, the transaction size of online retail market in China exceeded RMB800 billion, up to RMB801.9 billion, presenting a YoY rise of 56%. Major varieties sold in department stores such as home appliances, clothing, shoes, hats and others with higher degree of standardization are becoming new favorites for online shopping. In the foreseeable future (next 1-2 years), the impact from e-business on the traditional commodity retail industry is beyond doubt enormous, particularly shown from commodities with higher degree of standardization. 

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The report covers seven chapters, involving the development environment, market size & forecast, operating characteristics, market size and competitive landscape and operational features by format, market size and operational features by product, market size and operational features by region, as well as the financial and business developments and trends of 15 key companies in Chinese retail industry.


1. Development Environment for China Retail Industry
1.1 China’s GDP
1.2 Per Capita Disposable Income of Urban and Rural Households
1.3 Engel Coefficient
1.4 Industrial Development
1.5 Import and Export
2. Development of China Retail Industry
2.1 Current Situation
2.2 Investment and Financing
2.3 Operation of Foreign Retail Industry in China
3. Top 100 Retail Enterprises in China
3.1 Analysis
3.2 Operational Features
4. Top 100 Retail Chains in China
4.1 Analysis
4.2 Operation of FMCG Chains
4.3 Operation of Foreign Retail Chains

List of Figures

-GDP in China 2001-2012 (YTD)
-GDP in China 2009-2013 (YOY)
-Per Capita Disposable Income of Urban Households in China, 1985-2011
-Engel Coefficient of Urban and Rural Households in China
-YoY Growth Rate of Added Value of Industrial Enterprises above Designated Size in China, 2000- 2012
-YoY Growth Rate of Export Delivery Value of Industrial Enterprises in China, 2008-2012
-Total Export-Import Value and Growth Trend of China, 2001-2012


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