Big Market Research's latest report 'Mobile Data and WiFi Monetization: Convergent and user-centric offers take center stage' provides a comprehensive analysis of key monetization models and market strategies for mobile data that are being employed across the world, helping executives at MNOs, fixed telcos and pay-TV providers make informed strategic decisions. The report helps understand the approaches and successful strategies of leading market players, telecom executives can formulate strategies to retain customers, generate revenue growth and navigate safely in the face of disruptive competition.
The mobile data explosion is an opportunity and a challenge for mobile network operators. The rapid growth of mobile data is driving a value shift in mobile services and intensified competition. Operators need to find ways to differentiate, engage users and monetize the network investments amidst these challenges.
Challenges to Data Monetization
• Value shift toward IP-based mobile services
• Rise of the OTT services provider segment
• Fierce competition in mobile data / mobile broadband
• Net neutrality regulations
• Service differentiation and user engagement
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