Consumer Goods

Winter Wear Market in Europe 2016-2020

  • TEC636915
  • 54 Pages
  • July 2016
  • Consumer Goods
About Winter Wear in Europe

Product sales in this particular market depends on seasons, and is driven by the climatic conditions of a region. Winter seasons that are relatively warmer can hamper the sale of winter wear to a significant extent. The warm winters experienced in late 2015, for example, affected the sale of winter wear considerably, which impacted the business of retailers. Popular fashion shows like the Milan Fashion Week and the London Fashion Week are massive platforms for fashion designers and brands to showcase their offerings. Apart from such platforms, vendors also focus on digital platforms such as social media to increase their brand visibility and connect with their customers, as most European consumers actively use these digital platforms to increase their awareness of the different brands available in the market.

Technavios analysts forecast the winter wear market in Europe to grow at a CAGR of 1.81% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the winter wear market in Europe for 2016-2020. To calculate the market size, Technavio considers the revenue generated through retail sales of products like winter wear and footwear.

The market is divided into the following segments based on store formats:
Speciality stores
Mass merchandisers
Online

Technavio's report, Winter wear Market in Europe 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
C&A
H&M
Inditex
Marks and Spencer
Primark
Walmart

Other prominent vendors
Adidas
Amazon
American Eagle Outfitters
Arcadia Group
ASOS.com
Benetton Group
Debenhams
El Corte Ingls
Espirit Holdings
GAP
Kering
LVMH
Mango
Next
Ralph Lauren
TJX

Market driver
Increase in sales during festive seasons
For a full, detailed list, view our report

Market challenge
Availability of counterfeit products
For a full, detailed list, view our report

Market trend
Marketing tactics and social media
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.





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