ICT Media

Video and Mobile Ad Networks, Platforms 2012 - 2014: Path to Media Spend Parity

  • ACC901
  • 240 Pages
  • September 2012
  • ICT Media

Video advertising networks, trafficking platforms and exchanges when evaluated with and compared to mobile counterparts are projected to process, clear and deliver $13.2 billion in combined 2012 multi-format media spend. This comparative analytics report presents a systematic, data-driven valuation of each sector’s performance, based on multi-year contrasting analysis of billed inventory and net revenue accruing to platform solutions.



Collectively, these diverse monetization solutions are forecast to return $3.6 billion in 2012 net revenue to platform providers. The video clearing/serving sector is forecast at a CAGR of 40.5% (2007 ‐ 2014), while global mobile peers (all formats, including video) are running at a 138.4% CAGR (2009 ‐ 2014).



This report is an investment tool for agencies, VCs, consulting firms, marketers, electronics manufacturers and solutions vendors, and provides exacting inventory management, media spend transparency and market trends by format.


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