Those making an attempt to define the vertinary software market,prefer keeping the term simple. Industry experts interpret veterinary software market, as a sector that consists of two software: imagining as well as practice management software. Furthermore, while the imaging software serve the need for capturing images (medicalimaging)of domestic companions such as cats, dogs and other farm animals, the practice management software aids veterinarians organize and manage appointments. The veterinary software today fulfills different requirements from boarding management, appointment setting, constant reminders, patient records to treatment management and more. The demand for non invasive technique of capturing images for diagnostic purposes are also served by the veterinary software market.
Several market drivers, restraints and opportunities have influenced market growth worldwide. Factors such as sudden increase in the number of pet owners, emergence of care center, growing counts of veterinary practitioners and dependency on digital radiology equipment are the most prominent market drivers. Other drivers favoring business expansion includes constant product development and innovations, integration of tool to achieve paramount practice results etc. Nonetheless, lack of awareness and poor government incentives have hindered market growth to a greater extent. On the other hand, reluctance to embrace new and cutting edge system is also restraining market growth. Moreover, market penetration in growing economies through training and educational programs would open new avenues for the veterinary software industry.
The market is segmented in terms of product type, deployment model, function, end customer and geography. By product type the market segmented into practice management software and imaging software. Though the on premise delivery model has lured customers since years, cloud based deployment model in the next big thing. End customers relying their faith on veterinary software market includes veterinary clinics and hospital and laboratories.
To maintain a competitive edge veterinary software market players are seen investing heavily on research and development. Reputed brands are seen entering imaging segment by acquiring local players. Highly acclaimed animal healthcare technology companies are announcing partnership to induce visibility into the current financial health of their businesses. Some of the many prominent market players covered in the market research report includes Diagnostic Imaging Systems, VCA Antech, Inc. Carestream Health,Mindray Medical International, Ltd., GE Healthcare, Esaote S.p.A, Agfa Healthcare, Hallmarq Veterinary Imaging Ltd., MinXray, Inc., IDEXX Laboratories, Inc. Toshiba Medical Systems Corporation etc.
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