Food & Beverages

Venezuela Beer Market Insights Report 2015

  • CAN326848
  • 82 Pages
  • August 2015
  • Food & Beverages
Summary
Prices accelerated in 2014 but this hasn't stopped the growth off beer which has again risen. The strong beer culture in Venezuela has meant that other alcoholic drinks have declined. Tighter consumer budgets however have seen on-premise lose share to off-premise. The importing process has become difficult meaning that the amount of imported beers has declined, along with the price gap between local and imported brands being wide making people shy away. Any further growth was affected by the scarcity of raw materials and the labour strike.

Key Findings
- Lager continues to dominate, with Polar Light the leading brand

- Ale is starting to take off thanks to the success of the Destilo brand

- Although volumes remain small there has been rapid growth in the superpremium segment

- The leading pack type continued to be refillable glass bottles, which gained more share

Synopsis
Canadean's Venezuela Beer Market Insights 2015 Report provides a complete overview of the Venezuela beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

- Value by distribution channel 2010-2014, with 2015 forecasts

- 2013-2015 selected on- / off-premise retail prices

- Details of key beer new product launches in 2014 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

ReasonsToBuy
- Gain an in-depth understanding of the dynamics and structure of the Venezuela beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Venezuela beer market to support your brand development and marketing initiatives

- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct Summary of the key trends in the Venezuela beer market

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
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