United States Toys and Games Market Report 2017

United States Toys and Games Market Report 2017

1 Toys and Games Overview

1.1 Product Overview and Scope of Toys and Games

1.2 Classification of Toys and Games by Product Category

1.2.1 United States Toys and Games Market Size (Sales Volume) Comparison by Type (2012-2022)

1.2.2 United States Toys and Games Market Size (Sales Volume) Market Share by Type (Product Category) in 2016

1.2.3 Games and Puzzles

1.2.4 Infant and Preschool

1.2.5 Activity and Construction Toys

1.2.6 Dolls and Action Figures

1.2.7 Vehicle Toys and Ride-Ons

1.2.8 Soft/Plush Toys

1.2.9 Others

1.3 United States Toys and Games Market by Application/End Users

1.3.1 United States Toys and Games Market Size (Consumption) and Market Share Comparison by Application (2012-2022)

1.3.2 Girls

1.3.3 Boys

1.4 United States Toys and Games Market by Region

1.4.1 United States Toys and Games Market Size (Value) Comparison by Region (2012-2022)

1.4.2 The West Toys and Games Status and Prospect (2012-2022)

1.4.3 Southwest Toys and Games Status and Prospect (2012-2022)

1.4.4 The Middle Atlantic Toys and Games Status and Prospect (2012-2022)

1.4.5 New England Toys and Games Status and Prospect (2012-2022)

1.4.6 The South Toys and Games Status and Prospect (2012-2022)

1.4.7 The Midwest Toys and Games Status and Prospect (2012-2022)

1.5 United States Market Size (Value and Volume) of Toys and Games (2012-2022)

1.5.1 United States Toys and Games Sales and Growth Rate (2012-2022)

1.5.2 United States Toys and Games Revenue and Growth Rate (2012-2022)

2 United States Toys and Games Market Competition by Players/Suppliers

2.1 United States Toys and Games Sales and Market Share of Key Players/Suppliers (2012-2017)

2.2 United States Toys and Games Revenue and Share by Players/Suppliers (2012-2017)

2.3 United States Toys and Games Average Price by Players/Suppliers (2012-2017)

2.4 United States Toys and Games Market Competitive Situation and Trends

2.4.1 United States Toys and Games Market Concentration Rate

2.4.2 United States Toys and Games Market Share of Top 3 and Top 5 Players/Suppliers

2.4.3 Mergers & Acquisitions, Expansion in United States Market

2.5 United States Players/Suppliers Toys and Games Manufacturing Base Distribution, Sales Area, Product Type

3 United States Toys and Games Sales (Volume) and Revenue (Value) by Region (2012-2017)

3.1 United States Toys and Games Sales and Market Share by Region (2012-2017)

3.2 United States Toys and Games Revenue and Market Share by Region (2012-2017)

3.3 United States Toys and Games Price by Region (2012-2017)

4 United States Toys and Games Sales (Volume) and Revenue (Value) by Type (Product Category) (2012-2017)

4.1 United States Toys and Games Sales and Market Share by Type (Product Category) (2012-2017)

4.2 United States Toys and Games Revenue and Market Share by Type (2012-2017)

4.3 United States Toys and Games Price by Type (2012-2017)

4.4 United States Toys and Games Sales Growth Rate by Type (2012-2017)

5 United States Toys and Games Sales (Volume) by Application (2012-2017)

5.1 United States Toys and Games Sales and Market Share by Application (2012-2017)

5.2 United States Toys and Games Sales Growth Rate by Application (2012-2017)

5.3 Market Drivers and Opportunities

6 United States Toys and Games Players/Suppliers Profiles and Sales Data

6.1 Dream International Limited (Hong Kong)

6.1.1 Company Basic Information, Manufacturing Base and Competitors

6.1.2 Toys and Games Product Category, Application and Specification

6.1.2.1 Product A

6.1.2.2 Product B

6.1.3 Dream International Limited (Hong Kong) Toys and Games Sales, Revenue, Price and Gross Margin (2012-2017)

6.1.4 Main Business/Business Overview

6.2 Hasbro, Inc. (US)

6.2.2 Toys and Games Product Category, Application and Specification

6.2.2.1 Product A

6.2.2.2 Product B

6.2.3 Hasbro, Inc. (US) Toys and Games Sales, Revenue, Price and Gross Margin (2012-2017)

6.2.4 Main Business/Business Overview

6.3 Integrity Toys, Inc. (US)

6.3.2 Toys and Games Product Category, Application and Specification

6.3.2.1 Product A

6.3.2.2 Product B

6.3.3 Integrity Toys, Inc. (US) Toys and Games Sales, Revenue, Price and Gross Margin (2012-2017)

6.3.4 Main Business/Business Overview

6.4 JAKKS Pacific Inc. (US)

6.4.2 Toys and Games Product Category, Application and Specification

6.4.2.1 Product A

6.4.2.2 Product B

6.4.3 JAKKS Pacific Inc. (US) Toys and Games Sales, Revenue, Price and Gross Margin (2012-2017)

6.4.4 Main Business/Business Overview

6.5 Kids II, Inc. (US)

6.5.2 Toys and Games Product Category, Application and Specification

6.5.2.1 Product A

6.5.2.2 Product B

6.5.3 Kids II, Inc. (US) Toys and Games Sales, Revenue, Price and Gross Margin (2012-2017)

6.5.4 Main Business/Business Overview

6.6 K’NEX Brands, L.P. (US)

6.6.2 Toys and Games Product Category, Application and Specification

6.6.2.1 Product A

6.6.2.2 Product B

6.6.3 K’NEX Brands, L.P. (US) Toys and Games Sales, Revenue, Price and Gross Margin (2012-2017)

6.6.4 Main Business/Business Overview

6.7 Konami Corporation (Japan)

6.7.2 Toys and Games Product Category, Application and Specification

6.7.2.1 Product A

6.7.2.2 Product B

6.7.3 Konami Corporation (Japan) Toys and Games Sales, Revenue, Price and Gross Margin (2012-2017)

6.7.4 Main Business/Business Overview

6.8 LeapFrog Enterprises, Inc. (US)

6.8.2 Toys and Games Product Category, Application and Specification

6.8.2.1 Product A

6.8.2.2 Product B

6.8.3 LeapFrog Enterprises, Inc. (US) Toys and Games Sales, Revenue, Price and Gross Margin (2012-2017)

6.8.4 Main Business/Business Overview

6.9 LEGO Group (Denmark)

6.9.2 Toys and Games Product Category, Application and Specification

6.9.2.1 Product A

6.9.2.2 Product B

6.9.3 LEGO Group (Denmark) Toys and Games Sales, Revenue, Price and Gross Margin (2012-2017)

6.9.4 Main Business/Business Overview

6.10 Mattel, Inc. (US)

6.10.2 Toys and Games Product Category, Application and Specification

6.10.2.1 Product A

6.10.2.2 Product B

6.10.3 Mattel, Inc. (US) Toys and Games Sales, Revenue, Price and Gross Margin (2012-2017)

6.10.4 Main Business/Business Overview

6.11 Fisher-Price, Inc. (US)

6.12 MEGA Brands, Inc. (Canada)

6.13 MGA Entertainment, Inc. (US)

6.14 NAMCO BANDAI Holdings Inc. (Japan)

6.15 Playmates Toys, Inc. (US)

6.16 Ravensburger AG (Germany)

6.17 Sanrio Company Ltd. (Japan)

6.18 Tarata Toys Ltd. (New Zealand)

6.19 TOMY Company Ltd. (Japan)

6.20 Toy Quest (US)

6.21 VTech Holdings Limited (Hong Kong)

7 Toys and Games Manufacturing Cost Analysis

7.1 Toys and Games Key Raw Materials Analysis

7.1.1 Key Raw Materials

7.1.2 Price Trend of Key Raw Materials

7.1.3 Key Suppliers of Raw Materials

7.1.4 Market Concentration Rate of Raw Materials

7.2 Proportion of Manufacturing Cost Structure

7.2.1 Raw Materials

7.2.2 Labor Cost

7.2.3 Manufacturing Expenses

7.3 Manufacturing Process Analysis of Toys and Games

8 Industrial Chain, Sourcing Strategy and Downstream Buyers

8.1 Toys and Games Industrial Chain Analysis

8.2 Upstream Raw Materials Sourcing

8.3 Raw Materials Sources of Toys and Games Major Manufacturers in 2016

8.4 Downstream Buyers

9 Marketing Strategy Analysis, Distributors/Traders

9.1 Marketing Channel

9.1.1 Direct Marketing

9.1.2 Indirect Marketing

9.1.3 Marketing Channel Development Trend

9.2 Market Positioning

9.2.1 Pricing Strategy

9.2.2 Brand Strategy

9.2.3 Target Client

9.3 Distributors/Traders List

10 Market Effect Factors Analysis

10.1 Technology Progress/Risk

10.1.1 Substitutes Threat

10.1.2 Technology Progress in Related Industry

10.2 Consumer Needs/Customer Preference Change

10.3 Economic/Political Environmental Change

11 United States Toys and Games Market Size (Value and Volume) Forecast (2017-2022)

11.1 United States Toys and Games Sales Volume, Revenue Forecast (2017-2022)

11.2 United States Toys and Games Sales Volume Forecast by Type (2017-2022)

11.3 United States Toys and Games Sales Volume Forecast by Application (2017-2022)

11.4 United States Toys and Games Sales Volume Forecast by Region (2017-2022)

12 Research Findings and Conclusion

13 Appendix

13.1 Methodology/Research Approach

13.1.1 Research Programs/Design

13.1.2 Market Size Estimation

13.1.3 Market Breakdown and Data Triangulation

13.2 Data Source

13.2.1 Secondary Sources

13.2.2 Primary Sources

13.3 Disclaimer

Figure Product Picture of Toys and Games

Figure United States Toys and Games Market Size (K Units) by Type (2012-2022)

Figure United States Toys and Games Sales Volume Market Share by Type (Product Category) in 2016

Figure Games and Puzzles Product Picture

Figure Infant and Preschool Product Picture

Figure Activity and Construction Toys Product Picture

Figure Dolls and Action Figures Product Picture

Figure Vehicle Toys and Ride-Ons Product Picture

Figure Soft/Plush Toys Product Picture

Figure Others Product Picture

Figure United States Toys and Games Market Size (K Units) by Application (2012-2022)

Figure United States Sales Market Share of Toys and Games by Application in 2016

Figure Girls Examples

Figure Boys Examples

Figure United States Toys and Games Market Size (Million USD) by Region (2012-2022)

Figure The West Toys and Games Revenue (Million USD) and Growth Rate (2012-2022)

Figure Southwest Toys and Games Revenue (Million USD) and Growth Rate (2012-2022)

Figure The Middle Atlantic Toys and Games Revenue (Million USD) and Growth Rate (2012-2022)

Figure New England Toys and Games Revenue (Million USD) and Growth Rate (2012-2022)

Figure The South of US Toys and Games Revenue (Million USD) and Growth Rate (2012-2022)

Figure The Midwest Toys and Games Revenue (Million USD) and Growth Rate (2012-2022)

Figure United States Toys and Games Sales (K Units) and Growth Rate (2012-2022)

Figure United States Toys and Games Revenue (Million USD) and Growth Rate (2012-2022)

Figure United States Toys and Games Market Major Players Product Sales Volume (K Units) (2012-2017)

Table United States Toys and Games Sales (K Units) of Key Players/Suppliers (2012-2017)

Table United States Toys and Games Sales Share by Players/Suppliers (2012-2017)

Figure 2016 United States Toys and Games Sales Share by Players/Suppliers

Figure 2017 United States Toys and Games Sales Share by Players/Suppliers

Figure United States Toys and Games Market Major Players Product Revenue (Million USD) (2012-2017)

Table United States Toys and Games Revenue (Million USD) by Players/Suppliers (2012-2017)

Table United States Toys and Games Revenue Share by Players/Suppliers (2012-2017)

Figure 2016 United States Toys and Games Revenue Share by Players/Suppliers

Figure 2017 United States Toys and Games Revenue Share by Players/Suppliers

Table United States Market Toys and Games Average Price (USD/Unit) of Key Players/Suppliers (2012-2017)

Figure United States Market Toys and Games Average Price (USD/Unit) of Key Players/Suppliers in 2016

Figure United States Toys and Games Market Share of Top 3 Players/Suppliers

Figure United States Toys and Games Market Share of Top 5 Players/Suppliers

Table United States Players/Suppliers Toys and Games Manufacturing Base Distribution and Sales Area

Table United States Players/Suppliers Toys and Games Product Category

Table United States Toys and Games Sales (K Units) by Region (2012-2017)

Table United States Toys and Games Sales Share by Region (2012-2017)

Figure United States Toys and Games Sales Share by Region (2012-2017)

Figure United States Toys and Games Sales Market Share by Region in 2016

Table United States Toys and Games Revenue (Million USD) and Market Share by Region (2012-2017)

Table United States Toys and Games Revenue Share by Region (2012-2017)

Figure United States Toys and Games Revenue Market Share by Region (2012-2017)

Figure United States Toys and Games Revenue Market Share by Region in 2016

Table United States Toys and Games Price (USD/Unit) by Region (2012-2017)

Table United States Toys and Games Sales (K Units) by Type (2012-2017)

Table United States Toys and Games Sales Share by Type (2012-2017)

Figure United States Toys and Games Sales Share by Type (2012-2017)

Figure United States Toys and Games Sales Market Share by Type in 2016

Table United States Toys and Games Revenue (Million USD) and Market Share by Type (2012-2017)

Table United States Toys and Games Revenue Share by Type (2012-2017)

Figure Revenue Market Share of Toys and Games by Type (2012-2017)

Figure Revenue Market Share of Toys and Games by Type in 2016

Table United States Toys and Games Price (USD/Unit) by Types (2012-2017)

Figure United States Toys and Games Sales Growth Rate by Type (2012-2017)

Table United States Toys and Games Sales (K Units) by Application (2012-2017)

Table United States Toys and Games Sales Market Share by Application (2012-2017)

Figure United States Toys and Games Sales Market Share by Application (2012-2017)

Figure United States Toys and Games Sales Market Share by Application in 2016

Table United States Toys and Games Sales Growth Rate by Application (2012-2017)

Figure United States Toys and Games Sales Growth Rate by Application (2012-2017)

Table Dream International Limited (Hong Kong) Basic Information List

Table Dream International Limited (Hong Kong) Toys and Games Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (2012-2017)

Figure Dream International Limited (Hong Kong) Toys and Games Sales Growth Rate (2012-2017)

Figure Dream International Limited (Hong Kong) Toys and Games Sales Market Share in United States (2012-2017)

Figure Dream International Limited (Hong Kong) Toys and Games Revenue Market Share in United States (2012-2017)

Table Hasbro, Inc. (US) Basic Information List

Table Hasbro, Inc. (US) Toys and Games Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (2012-2017)

Figure Hasbro, Inc. (US) Toys and Games Sales Growth Rate (2012-2017)

Figure Hasbro, Inc. (US) Toys and Games Sales Market Share in United States (2012-2017)

Figure Hasbro, Inc. (US) Toys and Games Revenue Market Share in United States (2012-2017)

Table Integrity Toys, Inc. (US) Basic Information List

Table Integrity Toys, Inc. (US) Toys and Games Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (2012-2017)

Figure Integrity Toys, Inc. (US) Toys and Games Sales Growth Rate (2012-2017)

Figure Integrity Toys, Inc. (US) Toys and Games Sales Market Share in United States (2012-2017)

Figure Integrity Toys, Inc. (US) Toys and Games Revenue Market Share in United States (2012-2017)

Table JAKKS Pacific Inc. (US) Basic Information List

Table JAKKS Pacific Inc. (US) Toys and Games Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (2012-2017)

Figure JAKKS Pacific Inc. (US) Toys and Games Sales Growth Rate (2012-2017)

Figure JAKKS Pacific Inc. (US) Toys and Games Sales Market Share in United States (2012-2017)

Figure JAKKS Pacific Inc. (US) Toys and Games Revenue Market Share in United States (2012-2017)

Table Kids II, Inc. (US) Basic Information List

Table Kids II, Inc. (US) Toys and Games Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (2012-2017)

Figure Kids II, Inc. (US) Toys and Games Sales Growth Rate (2012-2017)

Figure Kids II, Inc. (US) Toys and Games Sales Market Share in United States (2012-2017)

Figure Kids II, Inc. (US) Toys and Games Revenue Market Share in United States (2012-2017)

Table K’NEX Brands, L.P. (US) Basic Information List

Table K’NEX Brands, L.P. (US) Toys and Games Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (2012-2017)

Figure K’NEX Brands, L.P. (US) Toys and Games Sales Growth Rate (2012-2017)

Figure K’NEX Brands, L.P. (US) Toys and Games Sales Market Share in United States (2012-2017)

Figure K’NEX Brands, L.P. (US) Toys and Games Revenue Market Share in United States (2012-2017)

Table Konami Corporation (Japan) Basic Information List

Table Konami Corporation (Japan) Toys and Games Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (2012-2017)

Figure Konami Corporation (Japan) Toys and Games Sales Growth Rate (2012-2017)

Figure Konami Corporation (Japan) Toys and Games Sales Market Share in United States (2012-2017)

Figure Konami Corporation (Japan) Toys and Games Revenue Market Share in United States (2012-2017)

Table LeapFrog Enterprises, Inc. (US) Basic Information List

Table LeapFrog Enterprises, Inc. (US) Toys and Games Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (2012-2017)

Figure LeapFrog Enterprises, Inc. (US) Toys and Games Sales Growth Rate (2012-2017)

Figure LeapFrog Enterprises, Inc. (US) Toys and Games Sales Market Share in United States (2012-2017)

Figure LeapFrog Enterprises, Inc. (US) Toys and Games Revenue Market Share in United States (2012-2017)

Table LEGO Group (Denmark) Basic Information List

Table LEGO Group (Denmark) Toys and Games Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (2012-2017)

Figure LEGO Group (Denmark) Toys and Games Sales Growth Rate (2012-2017)

Figure LEGO Group (Denmark) Toys and Games Sales Market Share in United States (2012-2017)

Figure LEGO Group (Denmark) Toys and Games Revenue Market Share in United States (2012-2017)

Table Mattel, Inc. (US) Basic Information List

Table Mattel, Inc. (US) Toys and Games Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (2012-2017)

Figure Mattel, Inc. (US) Toys and Games Sales Growth Rate (2012-2017)

Figure Mattel, Inc. (US) Toys and Games Sales Market Share in United States (2012-2017)

Figure Mattel, Inc. (US) Toys and Games Revenue Market Share in United States (2012-2017)

Table Fisher-Price, Inc. (US) Basic Information List

Table MEGA Brands, Inc. (Canada) Basic Information List

Table MGA Entertainment, Inc. (US) Basic Information List

Table NAMCO BANDAI Holdings Inc. (Japan) Basic Information List

Table Playmates Toys, Inc. (US) Basic Information List

Table Ravensburger AG (Germany) Basic Information List

Table Sanrio Company Ltd. (Japan) Basic Information List

Table Tarata Toys Ltd. (New Zealand) Basic Information List

Table TOMY Company Ltd. (Japan) Basic Information List

Table Toy Quest (US) Basic Information List

Table VTech Holdings Limited (Hong Kong) Basic Information List

Table Production Base and Market Concentration Rate of Raw Material

Figure Price Trend of Key Raw Materials

Table Key Suppliers of Raw Materials

Figure Manufacturing Cost Structure of Toys and Games

Figure Manufacturing Process Analysis of Toys and Games

Figure Toys and Games Industrial Chain Analysis

Table Raw Materials Sources of Toys and Games Major Players/Suppliers in 2016

Table Major Buyers of Toys and Games

Table Distributors/Traders List

Figure United States Toys and Games Sales Volume (K Units) and Growth Rate Forecast (2017-2022)

Figure United States Toys and Games Revenue (Million USD) and Growth Rate Forecast (2017-2022)

Figure United States Toys and Games Price (USD/Unit) Trend Forecast (2017-2022)

Table United States Toys and Games Sales Volume (K Units) Forecast by Type (2017-2022)

Figure United States Toys and Games Sales Volume (K Units) Forecast by Type (2017-2022)

Figure United States Toys and Games Sales Volume (K Units) Forecast by Type in 2022

Table United States Toys and Games Sales Volume (K Units) Forecast by Application (2017-2022)

Figure United States Toys and Games Sales Volume (K Units) Forecast by Application (2017-2022)

Figure United States Toys and Games Sales Volume (K Units) Forecast by Application in 2022

Table United States Toys and Games Sales Volume (K Units) Forecast by Region (2017-2022)

Table United States Toys and Games Sales Volume Share Forecast by Region (2017-2022)

Figure United States Toys and Games Sales Volume Share Forecast by Region (2017-2022)

Figure United States Toys and Games Sales Volume Share Forecast by Region in 2022

Table Research Programs/Design for This Report

Figure Bottom-up and Top-down Approaches for This Report

Figure Data Triangulation

Table Key Data Information from Secondary Sources

Table Key Data Information from Primary Sources