United States Mobile Ad Spending Market Report 2017

United States Mobile Ad Spending Market Report 2017

1 Mobile Ad Spending Overview

1.1 Product Overview and Scope of Mobile Ad Spending

1.2 Classification of Mobile Ad Spending

1.2.1 Search ads

1.2.2 Display ads

1.2.3 SMS ads

1.3 Application of Mobile Ad Spending

1.3.1 Smart phones

1.3.2 Tablet devices

1.3.3 Other

1.4 United States Market Size Sales (Volume) and Revenue (Value) of Mobile Ad Spending (2011-2021)

1.4.1 United States Mobile Ad Spending Sales and Growth Rate (2011-2021)

1.4.2 United States Mobile Ad Spending Revenue and Growth Rate (2011-2021)

2 United States Mobile Ad Spending Competition by Manufacturers

2.1 United States Mobile Ad Spending Sales and Market Share of Key Manufacturers (2015 and 2016)

2.2 United States Mobile Ad Spending Revenue and Share by Manufactures (2015 and 2016)

2.3 United States Mobile Ad Spending Average Price by Manufactures (2015 and 2016)

2.4 Mobile Ad Spending Market Competitive Situation and Trends

2.4.1 Mobile Ad Spending Market Concentration Rate

2.4.2 Mobile Ad Spending Market Share of Top 3 and Top 5 Manufacturers

2.4.3 Mergers & Acquisitions, Expansion

3 United States Mobile Ad Spending Sales (Volume) and Revenue (Value) by States (2011-2016)

3.1 United States Mobile Ad Spending Sales and Market Share by States (2011-2016)

3.2 United States Mobile Ad Spending Revenue and Market Share by States (2011-2016)

3.3 United States Mobile Ad Spending Price by States (2011-2016)

4 United States Mobile Ad Spending Sales (Volume) and Revenue (Value) by Type (2011-2016)

4.1 United States Mobile Ad Spending Sales and Market Share by Type (2011-2016)

4.2 United States Mobile Ad Spending Revenue and Market Share by Type (2011-2016)

4.3 United States Mobile Ad Spending Price by Type (2011-2016)

4.4 United States Mobile Ad Spending Sales Growth Rate by Type (2011-2016)

5 United States Mobile Ad Spending Sales (Volume) by Application (2011-2016)

5.1 United States Mobile Ad Spending Sales and Market Share by Application (2011-2016)

5.2 United States Mobile Ad Spending Sales Growth Rate by Application (2011-2016)

5.3 Market Drivers and Opportunities

6 United States Mobile Ad Spending Manufacturers Profiles/Analysis

6.1 AdMob

6.1.1 Company Basic Information, Manufacturing Base and Competitors

6.1.2 Mobile Ad Spending Product Type, Application and Specification

6.1.2.1 Search ads

6.1.2.2 Display ads

6.1.3 AdMob Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

6.1.4 Main Business/Business Overview

6.2 Chartboost

6.2.2 Mobile Ad Spending Product Type, Application and Specification

6.2.2.1 Search ads

6.2.2.2 Display ads

6.2.3 Chartboost Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

6.2.4 Main Business/Business Overview

6.3 Flurry

6.3.2 Mobile Ad Spending Product Type, Application and Specification

6.3.2.1 Search ads

6.3.2.2 Display ads

6.3.3 Flurry Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

6.3.4 Main Business/Business Overview

6.4 InMobi

6.4.2 Mobile Ad Spending Product Type, Application and Specification

6.4.2.1 Search ads

6.4.2.2 Display ads

6.4.3 InMobi Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

6.4.4 Main Business/Business Overview

6.5 Millennial Media

6.5.2 Mobile Ad Spending Product Type, Application and Specification

6.5.2.1 Search ads

6.5.2.2 Display ads

6.5.3 Millennial Media Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

6.5.4 Main Business/Business Overview

6.6 MoPub

6.6.2 Mobile Ad Spending Product Type, Application and Specification

6.6.2.1 Search ads

6.6.2.2 Display ads

6.6.3 MoPub Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

6.6.4 Main Business/Business Overview

6.7 Pandora Media

6.7.2 Mobile Ad Spending Product Type, Application and Specification

6.7.2.1 Search ads

6.7.2.2 Display ads

6.7.3 Pandora Media Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

6.7.4 Main Business/Business Overview

6.8 Amobee

6.8.2 Mobile Ad Spending Product Type, Application and Specification

6.8.2.1 Search ads

6.8.2.2 Display ads

6.8.3 Amobee Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

6.8.4 Main Business/Business Overview

6.9 Baidu

6.9.2 Mobile Ad Spending Product Type, Application and Specification

6.9.2.1 Search ads

6.9.2.2 Display ads

6.9.3 Baidu Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

6.9.4 Main Business/Business Overview

6.10 Byyd

6.10.2 Mobile Ad Spending Product Type, Application and Specification

6.10.2.1 Search ads

6.10.2.2 Display ads

6.10.3 Byyd Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

6.10.4 Main Business/Business Overview

6.11 Google

6.12 HasOffers

6.13 iAd

6.14 Kiip

6.15 Matomy Media

6.16 Mobile Network

7 Mobile Ad Spending Manufacturing Cost Analysis

7.1 Mobile Ad Spending Key Raw Materials Analysis

7.1.1 Key Raw Materials

7.1.2 Price Trend of Key Raw Materials

7.1.3 Key Suppliers of Raw Materials

7.1.4 Market Concentration Rate of Raw Materials

7.2 Proportion of Manufacturing Cost Structure

7.2.1 Raw Materials

7.2.2 Labor Cost

7.2.3 Manufacturing Expenses

7.3 Manufacturing Process Analysis of Mobile Ad Spending

8 Industrial Chain, Sourcing Strategy and Downstream Buyers

8.1 Mobile Ad Spending Industrial Chain Analysis

8.2 Upstream Raw Materials Sourcing

8.3 Raw Materials Sources of Mobile Ad Spending Major Manufacturers in 2015

8.4 Downstream Buyers

9 Marketing Strategy Analysis, Distributors/Traders

9.1 Marketing Channel

9.1.1 Direct Marketing

9.1.2 Indirect Marketing

9.1.3 Marketing Channel Development Trend

9.2 Market Positioning

9.2.1 Pricing Strategy

9.2.2 Brand Strategy

9.2.3 Target Client

9.3 Distributors/Traders List

10 Market Effect Factors Analysis

10.1 Technology Progress/Risk

10.1.1 Substitutes Threat

10.1.2 Technology Progress in Related Industry

10.2 Consumer Needs/Customer Preference Change

10.3 Economic/Political Environmental Change

11 United States Mobile Ad Spending Market Forecast (2016-2021)

11.1 United States Mobile Ad Spending Sales, Revenue Forecast (2016-2021)

11.2 United States Mobile Ad Spending Sales Forecast by Type (2016-2021)

11.3 United States Mobile Ad Spending Sales Forecast by Application (2016-2021)

11.4 Mobile Ad Spending Price Forecast (2016-2021)

12 Research Findings and Conclusion

13 Appendix

Methodology

Analyst Introduction

Data Source

Figure Picture of Mobile Ad Spending

Table Classification of Mobile Ad Spending

Figure United States Sales Market Share of Mobile Ad Spending by Type in 2015

Figure Search ads Picture

Figure Display ads Picture

Figure SMS ads Picture

Table Application of Mobile Ad Spending

Figure United States Sales Market Share of Mobile Ad Spending by Application in 2015

Figure Smart phones Examples

Figure Tablet devices Examples

Figure Other Examples

Figure United States Mobile Ad Spending Sales and Growth Rate (2011-2021)

Figure United States Mobile Ad Spending Revenue and Growth Rate (2011-2021)

Table United States Mobile Ad Spending Sales of Key Manufacturers (2015 and 2016)

Table United States Mobile Ad Spending Sales Share by Manufacturers (2015 and 2016)

Figure 2015 Mobile Ad Spending Sales Share by Manufacturers

Figure 2016 Mobile Ad Spending Sales Share by Manufacturers

Table United States Mobile Ad Spending Revenue by Manufacturers (2015 and 2016)

Table United States Mobile Ad Spending Revenue Share by Manufacturers (2015 and 2016)

Table 2015 United States Mobile Ad Spending Revenue Share by Manufacturers

Table 2016 United States Mobile Ad Spending Revenue Share by Manufacturers

Table United States Market Mobile Ad Spending Average Price of Key Manufacturers (2015 and 2016)

Figure United States Market Mobile Ad Spending Average Price of Key Manufacturers in 2015

Figure Mobile Ad Spending Market Share of Top 3 Manufacturers

Figure Mobile Ad Spending Market Share of Top 5 Manufacturers

Table United States Mobile Ad Spending Sales by States (2011-2016)

Table United States Mobile Ad Spending Sales Share by States (2011-2016)

Figure United States Mobile Ad Spending Sales Market Share by States in 2015

Table United States Mobile Ad Spending Revenue and Market Share by States (2011-2016)

Table United States Mobile Ad Spending Revenue Share by States (2011-2016)

Figure Revenue Market Share of Mobile Ad Spending by States (2011-2016)

Table United States Mobile Ad Spending Price by States (2011-2016)

Table United States Mobile Ad Spending Sales by Type (2011-2016)

Table United States Mobile Ad Spending Sales Share by Type (2011-2016)

Figure United States Mobile Ad Spending Sales Market Share by Type in 2015

Table United States Mobile Ad Spending Revenue and Market Share by Type (2011-2016)

Table United States Mobile Ad Spending Revenue Share by Type (2011-2016)

Figure Revenue Market Share of Mobile Ad Spending by Type (2011-2016)

Table United States Mobile Ad Spending Price by Type (2011-2016)

Figure United States Mobile Ad Spending Sales Growth Rate by Type (2011-2016)

Table United States Mobile Ad Spending Sales by Application (2011-2016)

Table United States Mobile Ad Spending Sales Market Share by Application (2011-2016)

Figure United States Mobile Ad Spending Sales Market Share by Application in 2015

Table United States Mobile Ad Spending Sales Growth Rate by Application (2011-2016)

Figure United States Mobile Ad Spending Sales Growth Rate by Application (2011-2016)

Table AdMob Basic Information List

Table AdMob Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

Figure AdMob Mobile Ad Spending Sales Market Share (2011-2016)

Table Chartboost Basic Information List

Table Chartboost Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

Table Chartboost Mobile Ad Spending Sales Market Share (2011-2016)

Table Flurry Basic Information List

Table Flurry Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

Table Flurry Mobile Ad Spending Sales Market Share (2011-2016)

Table InMobi Basic Information List

Table InMobi Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

Table InMobi Mobile Ad Spending Sales Market Share (2011-2016)

Table Millennial Media Basic Information List

Table Millennial Media Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

Table Millennial Media Mobile Ad Spending Sales Market Share (2011-2016)

Table MoPub Basic Information List

Table MoPub Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

Table MoPub Mobile Ad Spending Sales Market Share (2011-2016)

Table Pandora Media Basic Information List

Table Pandora Media Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

Table Pandora Media Mobile Ad Spending Sales Market Share (2011-2016)

Table Amobee Basic Information List

Table Amobee Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

Table Amobee Mobile Ad Spending Sales Market Share (2011-2016)

Table Baidu Basic Information List

Table Baidu Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

Table Baidu Mobile Ad Spending Sales Market Share (2011-2016)

Table Byyd Basic Information List

Table Byyd Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)

Table Byyd Mobile Ad Spending Sales Market Share (2011-2016)

Table Google Basic Information List

Table HasOffers Basic Information List

Table iAd Basic Information List

Table Kiip Basic Information List

Table Matomy Media Basic Information List

Table Mobile Network Basic Information List

Table Production Base and Market Concentration Rate of Raw Material

Figure Price Trend of Key Raw Materials

Table Key Suppliers of Raw Materials

Figure Manufacturing Cost Structure of Mobile Ad Spending

Figure Manufacturing Process Analysis of Mobile Ad Spending

Figure Mobile Ad Spending Industrial Chain Analysis

Table Raw Materials Sources of Mobile Ad Spending Major Manufacturers in 2015

Table Major Buyers of Mobile Ad Spending

Table Distributors/Traders List

Figure United States Mobile Ad Spending Production and Growth Rate Forecast (2016-2021)

Figure United States Mobile Ad Spending Revenue and Growth Rate Forecast (2016-2021)

Table United States Mobile Ad Spending Production Forecast by Type (2016-2021)

Table United States Mobile Ad Spending Consumption Forecast by Application (2016-2021)

Table United States Mobile Ad Spending Sales Forecast by States (2016-2021)

Table United States Mobile Ad Spending Sales Share Forecast by States (2016-2021)