ICT Media

UGV Library Share Shifts 2005 - 2009

  • ACC925
  • 73 Pages
  • November 2009
  • ICT Media

User Generated Video (UGV) libraries analyzed by category have exhibited consistency, resiliency and significant evolution over the past five years, with comedy/funny, music and entertainment as the leading view generators.



Within each brand’s video vault, distinct category specialties and leadership positions have emerged, with publishing initiatives keenly focused on entertaining mainstream and highly targeted audiences. This report is a comprehensive comparative analysis of brands and their libraries.


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