Food & Beverages

Turkish Foodservice: The Future of Foodservice in Turkey to 2016

  • CAN64112
  • 198 Pages
  • July 2012
  • Food & Beverages
Synopsis
This report provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Turkish foodservice value chain, and for new companies considering entering the market
Scope
This report provides readers with unparalleled levels of detail and insight into the development of the foodservice sector within Turkey.

This report provides readers with in-depth data on the valuation and development of both the profit and cost sectors in the Turkish foodservice market.

This report provides details on the number of outlets, transactions, average price, foodservice sales, sales per outlet, and transactions per outlet per week across nearly 50 sub-channels.

This report provides highly granular future forecasts and historic market data to aid market and strategic planning.

This report will help you to assess the impact of economic recession and recovery on foodservice market growth.
Summary
Why was the report written?
This report is the result of Canadeans extensive market and company research covering the Turkish foodservice industry. It provides detailed analysis of both historic and forecast foodservice industry values at channel level, analysis of the leading companies in the industry, and Turkeys business environment and landscape.

Turkish Foodservice: The Future of Foodservice in Turkey to 2016 provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Turkish foodservice value chain, and for new companies considering entering the market.

What is the current market landscape and what is changing?
The Turkish foodservice market is one of the growing markets in Europe. The steady growth in GDP and increased disposable income were a few of the major growth factors of the foodservice industry in the country.

What are the key drivers behind recent market changes?
The increase in the number of single family households in the country, rising number of women in the workplace, and a fast-paced lifestyle amongst the young are creating a shift towards fast food from formal meal occasions. Additionally, growing health concerns are causing consumers to develop healthier and more nutritious eating habits.

What makes this report unique and essential to read?
Turkish Foodservice: The Future of Foodservice in Turkey to 2016 provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Turkish foodservice value chain, and for new companies considering entering the market.
ReasonsToBuy
Strong economic growth benefit the foodservice industry.
Steady economic growth in Turkey is one of the major growth factors for the foodservice industry in the country. It was apparent during the recent global economic downturn that the Turkish economy is dynamic and growing, making it one of the fastest growing economies in Europe.

Low debt level makes Turkey an attractive investment destination.
Gross government debt was valued at TRY432.9 billion in 2011, comprising 33.2% of GDP, which was below the level of the euro convergence criteria of 60%. The ratio was also below the 18 EU countries, making it one of the preferred investment destinations in the European continent. Higher foreign investment spurs economic growth, which bears well for the foodservice industry.

Changing demographics creating new niche segments.
In recent years, the demographic and social changes have shaped the growth of the foodservice industry in Turkey. Changing demographics such as the rising proportion of the aged population, ethnic diversity, smaller household size, and increased working population are impacting the foodservice industry.

Ethnic diversity leads to change in food preferences.
Increased ethnic diversity has influenced food consumption patterns and demand in recent years. In Turkey, the overall population comprises of non-Turkish nationals from Bulgaria, Germany, Kosovo, Greece, Netherlands, Romania, and the western part of Asia. However, the taste and preferences of these population groups are different from each other, creating newer opportunities for foodservice providers to target new consumer sets.

Tourism one of the key driver for foodservice growth in Turkey.
Tourism in Turkey has been one of the major growth drivers behind its economic development over recent decades. With the growth of the tourism industry in Turkey, the foodservice sector is expected to benefit more, especially the accommodation and leisure channels.
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