Consumer Goods

TrendSights: Risk Aversion

  • CAN376850
  • 1 Pages
  • June 2013
  • Consumer Goods
Summary
In an ongoing recessionary climate, today's cautious consumers are at their most risk-averse, reverting to the use of products and brands that they know best. Such consumer inertia elevates NPD risk. What is more, with future industry growth hinged on consumers' hunger for innovation, Risk Aversion represents a key barrier to brand success.


Synopsis
- Pinpoint over 40 marketing and innovation "platforms" that can be employed to entice new product trial. See how they relate to "on-trend" examples.

- Explore examples from across the food, non-alcoholic drinks, alcoholic drinks, personal care, household care, packaging, and retail spaces.

- Use a blend of consumer and innovation insight to understand the impact of risk aversion on shoppers' attitudes and buying behaviors.

- Study a sub-trend overview and an examination of six of the most prominent consumer "risk personalities"associated with the Risk Aversion sub-trend.

ReasonsToBuy
- What are the key mega-trends, trends, and sub-trends that are shaping the consumer and innovation landscape? Where does Risk Aversion fit?

- What is the Risk Aversion sub-trend? How does it impact consumers? What will it mean for core product and marketing innovation in my sector?

- How has the most recent financial downturn impacted consumers' appetite for risk? How should manufacturers look to respond?

- To what extent is consumer conservatism moderated by an inherent desire to experiment and try new products?

- What are the specific NPD and marketing opportunities associated with Canadean's six so-called consumer "risk personalities"?

Key Highlights
Across CPG categories, only one in 10 consumers is an "NPD enthusiast." These are consumers that actively monitor new products, which means that the majority of CPG shoppers are generally conservative in their approach to new products. Opening up new areas of interest is therefore a key challenge associated with the Risk Aversion sub-trend.

Consumer conservatism is also underpinned by acute brand loyalty. Over half of global consumers are not willing to compromise on their preferred and trusted food (53%) and personal care (55%) brands. The data confirm the challenge that established brand loyalties present in alleviating perceived risk and driving product trial.

Data provided in easy-to-use tables in Excel
Please Select Format

Enquiry About Report

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Mobility Scooter Market - Strategic Assessment and Forecast Till 2021

Mobility Scooter Market - Report Highlights The Worldwide Mobility Scooter market research report covers the present scenario and the growth prospects of the Worldwide Mobility Scooter Market for the period 2015 ...

January 2018| $2995 | Pre Book Price:$2621

Global Vape Market (e-Cigarette and Vaporizer) - Strategic Assessment and Forecast Till 2021

Vape Market (e-Cigarette and Vaporizer) Market - Report Insights A vape product or broadly known as e-cigarette, electronic cigarette, and vaporizer is a battery operated device and has been reckoned as ...

January 2018| $2995 | Pre Book Price:$2621

World Skin Care - Market Opportunities and Forecasts, 2014 - 2020

Cosmetics industry has experienced exponential rise since past few years. Skin care is considered the most profitable category of cosmetics industry. Both men and women use skin care products such ...

January 2018| $5370 | Pre Book Price:$4699

Global Digital Devices Technologies Market (Products, Geography, Software and Hardware) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Digital devices technologies market for living room provides products that use varied technologies to give enhanced digital output for consumer products such as television home theatre etc. The global home ...

January 2018| $5370 | Pre Book Price:$4699

Global Animal Nutrition Chemicals Market (Products, Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Animal Nutrition Chemicals are amino acids that provide nutrition to the animals and act as a buffering agent to boost the immune system of the animals. The products manufactured by ...

January 2018| $5370 | Pre Book Price:$4699

Global Hospital Assets Management Market (Technology, Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

The hospital assets management system helps to manage and protect hospital equipment. It uses automated software systems to monitor the environment in hospital campus. The technology solutions are becoming increasingly ...

January 2018| $5370 | Pre Book Price:$4699

2018 © Copyright Big Market Research

View Pricing >>