Consumer Goods

TrendSights: Population Engines

  • CAN376859
  • 1 Pages
  • December 2013
  • Consumer Goods
The world will gain an additional two billion people by 2050. The growth of urban populations is raising the discretionary incomes of city dwellers, facilitating diversity and expanding the influence of certain segments, but also placing pressure on natural resources. These factors will create new consumer needs as expanding avenues for consumption lead to varying levels of perceived wellbeing.

- Pinpoint over 20 marketing and innovation "platforms" that can be employed to more effectively identify with consumers and entice new product trial.

- Access a number of unique Canadean datasets to understand the extent to which global population growth is impacting individual markets.

- Use a blend of consumer and innovation insight to understand the impact of urbanization on shoppers' attitudes and buying behaviors.

- What are the key mega-trends, trends, and sub-trends that are shaping the consumer and innovation landscape? Where does Population Engines fit?

- What is the Population Engines sub-trend? How does it impact consumer choices?

- What will it mean for core product and marketing innovation in my sector?

- Where is population growth occurring most rapidly and how should consumer packaged goods companies respond?

- Which consumer segments are emerging as the most influential as a result of global population growth and urbanization?

Key Highlights
Approximately 70% of the world's population will live in towns and cities by 2050. The bulk of urban growth will occur in developing markets, many of which have neither the infrastructure nor the services to cope with the scale of such change. Serving the "urban poor" in these markets will be important.

Per capita spending on consumer packaged goods products is increasing in 23 out of 24 markets Canadean studies. The pace of urbanization in these markets creates new underlying motivations for consumption that present promising opportunities for companies if the distinct needs and tastes of these consumers are adequately addressed.

Data provided in easy-to-use tables in Excel
Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+91 20 66346066
--- or ---



Global Animal Nutrition Chemicals Market (Products, Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Animal Nutrition Chemicals are amino acids that provide nutrition to the animals and act as a buffering agent to boost the immune system of the animals. The products manufactured by ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370


World Skin Care - Market Opportunities and Forecasts, 2014 - 2020

Cosmetics industry has experienced exponential rise since past few years. Skin care is considered the most profitable category of cosmetics industry. Both men and women use skin care products such ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370


Global Vape Market (e-Cigarette and Vaporizer) - Strategic Assessment and Forecast Till 2021

Vape Market (e-Cigarette and Vaporizer) Market - Report Insights A vape product or broadly known as e-cigarette, electronic cigarette, and vaporizer is a battery operated device and has been reckoned as ...

July 2017  |   Price:$ 2995    | Pre Book Price:$ 2995


Global Mobility Scooter Market - Strategic Assessment and Forecast Till 2021

Mobility Scooter Market - Report Highlights The Worldwide Mobility Scooter market research report covers the present scenario and the growth prospects of the Worldwide Mobility Scooter Market for the period 2015 ...

July 2017  |   Price:$ 2995    | Pre Book Price:$ 2995


World Leather Goods Market - Opportunities and Forecasts, 2014 - 2020

Leather goods encompass products such as leather luggage and leather accessories including purses and wallets, handbags, footwear, belts and jackets, which are made of animal skin. A wide range of ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370


Air Purifier Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

Air purifier devices are used in removing the contaminants from the air either in closed rooms or in open areas depending on the range and extent of diffusion of the ...

July 2017  |   Price:$ 4995    | Pre Book Price:$ 4995


2017 © Copyright Big Market Research

View Pricing >>