Consumers are highly motivated to seek out products that promote healthy lifestyles or help to manage pre-existing health conditions, as well as actively avoid those that they believe have a negative influence on their general health. This presents significant opportunity for FMCG brands to target these consumers with innovative products that align with their personal needs and preferences.
- Offers unique insight into consumer motivations for avoiding and restricting their consumption of certain products and/or ingredients.
- Understand the differences between forced and chosen moderation or avoidance, and how this impacts different categories.
- Contains key innovation examples from across the food, non-alcoholic drinks, alcoholic drinks, personal care, household care, and tobacco.
- Key topics explored include food villains, portion control, allergen-free foods, and anti-smoking aids.
- How does Moderation andamp; Avoidance fit into Canadean Consumer's overall TrendSights framework?
- What does the Moderation andamp; Avoidance sub-trend mean for core product and marketing innovation in my sector?
- What are the underlying motivations underpinning consumer preferences for "free-from" foods?
- How does the Moderation andamp; Avoidance sub-trend apply to categories other than food and drinks?
Consumers seek gluten-free products for a multitude of reasons. For example, 45% of consumers avoiding gluten are actively trying to lose weight.
Half of global consumers are concerned about dust in their house. This is important given that dust is one of the leading causes of allergies. Household care products should thus offer targeted allergen reducing benefits.