Consumer Goods

TrendSights: Efficient and Effective

  • CAN376854
  • 1 Pages
  • March 2013
  • Consumer Goods
Summary
Time-scarce consumers place high value on maximizing free time. Day-to-day pressures on time such as work, cleaning, cooking, and looking after children, mean that finding room for precious free time (or "me-time") can become a daily battle. This time scarcity is generating demand for convenient products that offer speed and performance benefits.


Synopsis
- Pinpoint key marketing and innovation "platforms" that can be employed to entice new product trial. See how they relate to "on-trend" examples.

- Access a unique blend of consumer and innovation insight to understand how consumer desire for efficient and effective products can be met.

- Explore examples from across the food, non-alcoholic drinks, alcoholic drinks, personal care, household care, packaging, and retail spaces.

ReasonsToBuy
- To what extent do global consumers seek efficient and effective products and ingredients across the major fast-moving consumer goods sectors and why?

- What is the Efficient andamp; Effective sub-trend? How does it impact consumers? What will it mean for core product and marketing innovation in my sector?

- How are brands capitalizing on the Efficient andamp; Effective sub-trend to entice consumers into paying a premium for products and ingredients?

Key Highlights
Consumers are increasingly time-poor, with over two thirds of those (67%) in full-time employment claiming to be responsible for grocery shopping in their household. Over half of working consumers are also responsible for chores such as cleaning, cooking, and laundry.

As a result of growing time-pressures both in and out of the home, living a less complicated lifestyle is considered highly important by 68% of consumers globally, creating an opportunity for efficient time-saving products that help to facilitate this.

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