Consumer Goods

TrendSights: Cruelty-Free

  • CAN376853
  • 1 Pages
  • April 2013
  • Consumer Goods
Summary
A large segment of ethically conscious consumers are deeply concerned about how animals are treated in the production of animal-based meat and dairy products and when testing for product safety and efficacy in cosmetics and cleaning products. This presents huge potential for brands to target these consumers with products whose values align with their ethical and personal beliefs.


Synopsis
- Identify lucrative marketing and innovation opportunities applicable to a broad range of CPG sectors.

- Access a unique blend of consumer and innovation insight to understand how consumer desire for cruelty-free products can be met.

- Examples from various CPG sectors such as food, drinks, personal care, household care, and retail.

ReasonsToBuy
- What is the Cruelty-Free sub-trend?

- How are brands across the CPG space currently promoting animal welfare via new product innovation?

- What potential innovation opportunities exist to meet the demands of consumers seeking cruelty-free products?

Key Highlights
75% of "cruelty-free loyalists" (i.e. consumers that said that they were concerned about animal welfare across all of the main CPG sectors such as food and drinks, personal care, and household care) say that they keep an eye out or actively monitor new product launches in food.

53% of "cruelty-free loyalists" that drink alcohol find the concept of ethically sourced alcohol to be appealing. Although a brand's ethical values may not be the key factor influencing the purchase of alcohol, communicating the brand's actions towards fulfilling its environmental/social responsibility can make it more favorable to such consumers.

Data provided in easy-to-use tables in Excel
Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Hospital Assets Management Market (Technology, Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

The hospital assets management system helps to manage and protect hospital equipment. It uses automated software systems to monitor the environment in hospital campus. The technology solutions are becoming increasingly ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Universal Serial Bus Battery Charger Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015- 2024

Universal serial bus also known as USB were introduced in 1990’s it defines cables, connectors, and communication protocol used in bus for connection, communication, and power supplies between computers and ...

July 2017  |   Price:$ 4995    | Pre Book Price:$ 4995

Read More >>

World Skin Care - Market Opportunities and Forecasts, 2014 - 2020

Cosmetics industry has experienced exponential rise since past few years. Skin care is considered the most profitable category of cosmetics industry. Both men and women use skin care products such ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Mobility Scooter Market - Strategic Assessment and Forecast Till 2021

Mobility Scooter Market - Report Highlights The Worldwide Mobility Scooter market research report covers the present scenario and the growth prospects of the Worldwide Mobility Scooter Market for the period 2015 ...

July 2017  |   Price:$ 2995    | Pre Book Price:$ 2995

Read More >>

Air Purifier Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

Air purifier devices are used in removing the contaminants from the air either in closed rooms or in open areas depending on the range and extent of diffusion of the ...

July 2017  |   Price:$ 4995    | Pre Book Price:$ 4995

Read More >>

Global UV Disinfection Equipment Market (Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

UV disinfection technology uses ultra-violet rays to remove infection and purify the subjected matter. The equipments are useful for disinfection of materials such as food, solutions, especially drinking water. UV ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>