Consumer Goods

TrendSights: Authenticity

  • CAN376606
  • 99 Pages
  • February 2015
  • Consumer Goods
Summary
This report explores how the Authenticity sub-trend is influencing consumers and the opportunities that this creates for brands, retailers and manufacturers to capitalize on.


Synopsis
- Pinpoint key marketing and innovation opportunities that can be employed to entice new product trial. See how they relate to "on-trend" examples.

- Access a unique blend of consumer and innovation insight to understand how consumer desire for authenticity can be met.

- Review examples from across the food, non-alcoholic drinks, alcoholic drinks, personal care, household care, packaging, and retail spaces.

ReasonsToBuy
- What is the Authenticity sub-trend? How does it impact consumers? What will it mean for core product and marketing innovation in my sector?

- To what extent do global consumers seek products and ingredients aligned with the trend across the major fast-moving consumer goods sectors and why?

- How are brands capitalizing on the Authenticity sub-trend to entice consumers into paying a premium for products and ingredients?

Key Highlights
An authentic positioning is highly influential over product choice. Globally, 63% of consumers are highly influenced by the terms "real," "authentic," and "home-made" when buying food and drink.

Authentic is one of the top five qualities or attributes associated with the terms "craft," "small batch," and "artisan," highlighting the power such claims can have in influencing consumer's view of products or brands.
Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Hospital Assets Management Market (Technology, Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

The hospital assets management system helps to manage and protect hospital equipment. It uses automated software systems to monitor the environment in hospital campus. The technology solutions are becoming increasingly ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

World Leather Goods Market - Opportunities and Forecasts, 2014 - 2020

Leather goods encompass products such as leather luggage and leather accessories including purses and wallets, handbags, footwear, belts and jackets, which are made of animal skin. A wide range of ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

World Skin Care - Market Opportunities and Forecasts, 2014 - 2020

Cosmetics industry has experienced exponential rise since past few years. Skin care is considered the most profitable category of cosmetics industry. Both men and women use skin care products such ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Air Purifier Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

Air purifier devices are used in removing the contaminants from the air either in closed rooms or in open areas depending on the range and extent of diffusion of the ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695

Read More >>

Global UV Disinfection Equipment Market (Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

UV disinfection technology uses ultra-violet rays to remove infection and purify the subjected matter. The equipments are useful for disinfection of materials such as food, solutions, especially drinking water. UV ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Universal Serial Bus Battery Charger Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015- 2024

Universal serial bus also known as USB were introduced in 1990’s it defines cables, connectors, and communication protocol used in bus for connection, communication, and power supplies between computers and ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695

Read More >>

2017 © Copyright Big Market Research

View Pricing >>