Food & Beverages

TrendSights Analysis: Social Responsibility; Understanding the issues and impacts of socially responsible consumption

  • CAN696591
  • 39 Pages
  • September 2016
  • Food & Beverages
Summary
Social Responsibility has been a growing trend in the FMCG market in recent years as manufacturers, suppliers, brands, and consumers strive to limit the negative economic, social, and political effects caused by their actions. It is increasingly driven by consumer demand for brands that "the right thing" and their desire to live a more ethical lifestyle that they believe benefits their personal wellbeing. As a result, brands have been trying to reposition themselves and their products as more ethical to appeal to discerning consumers that want high-quality FMCG goods that are more responsible to the environment, workers, and communities. This is especially influential for the food, non-alcoholic drinks, alcoholic drinks, personal care, and pet care categories.

Key Findings
-Women are the gender most influenced by this trend: 62% of global female consumers find products with ethical attributes appealing.

-The key age group for this trend is 18-34 year olds, with 61% of them finding these products appealing.

-21% of global consumers believe that food with ethical credentials is better quality and more premium than non-ethical alternatives.

-70% of Latin American consumers have favorable perceptions of products with ethical claims, compared to 49% of North Americans.

Synopsis
"TrendSights Analysis: Social Responsibility" provides insight into how brands and consumers are placing more emphasis on ethics to benefit brands, consumers, and workers throughout the supply chain. Brands can use this trend to grow sales by positioning themselves as the solution to consumers who want luxurious, high-quality products that positively impacts the communities they operate in throughout the world.

Your key questions answered:

- How relevant is Social Responsibility to my market?

- What does Social Responsibility mean to my category?

- What trends are driving and limiting Social Responsibility consumption?

- Which Social Responsibility opportunities should I target?

ReasonsToBuy
-Understand which audiences, categories, and products are most affected by the Social Responsibility trend.

-Compare the presence of this trend in each industry across the FMCG space and learn what the key opportunities are.

-See the actions of brands trying to target the best Social Responsibility opportunities and the results that they have seen.

Please Select Format

Enquiry About Report

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Baking Ingredients Market (Ingredients, Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Baking ingredients such as flour, baking powder, yeast, etc., are used to make bakery products. The most popular bakery products include cakes and breads. Baking ingredients are widely used in ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Packed Food Market (Categories, Confectioneries, Type Packed Food, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Packaging of food products provide protection from external environment and maintain physical, chemical and biological structure of the food. The demand for packed food is high due to increase in ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Food Enzyme Market, Size, Share, Trends, Forecast, Global Analysis, Research, Report, Segmentation, Future Demand

Food and beverage enzymes are highly selective chemical catalysts that initiate metabolic reaction within unripe fruit and other food materials. The demand for enzyme consumption is expected to rise to ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Encapsulated Food Market (Core Phase, Shell Material, Technology, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Encapsulation is the process of incorporating food ingredients, enzymes and other materials into capsules. The parent market for the encapsulated food is the global food market, which was $4200 billion ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Ultra High Temperature Milk Market (Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

UHT milk is fresh milk that is processed in a very high temperature, pasteurized in a very less time, and then packaged in pre-sterilized containers without addition of any preservatives. ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Protein Hydrolysis Enzymes Market (Sources, Applications and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Protein hydrolysate enzymes are the amino protein which is used in the hydrolysis of bonds such as detergent industry. The protein hydrolysates are chiefly used in the removal of protein ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>