Food & Beverages

Market Focus: Trends and Developments in the Dairy Food Sector in Turkey

  • CAN94848
  • 42 Pages
  • March 2014
  • Food & Beverages

Synopsis
This report brings together consumer insight and market data to provide a comprehensive brief of the Turkish Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.
Scope
Consumers in Turkey prefer traditional Turkish cuisine in which Dairy products play a very significant role. Yogurt is the most popular Dairy product in Turkey, leading in market share by value. Turkey has a growing market for natural and healthy Dairy products with the large young Turkish population driving this growth.
Summary
Availability of low fat and healthy Dairy product choices is facilitating the growth of Dairy sector in Turkey
The food Retail market in Turkey is dominated largely by domestic retail chains. BIM is the biggest domestic supermarket chain in Turkey with 4000 stores across the country. The market share of traditional grocery stores is eroding as consumers move towards modern retail chains
The Dairy market in Turkey is also witnessing an increase in sales of Functional Dairy products, which are targeted at specific health concerns
Turkey has a large population of children who like to consume flavored Yogurt and Puddings/Desserts
Consumers are looking out for value for money brands due to increasing food inflation

ReasonsToBuy
This report brings together consumer insight and market data to provide a comprehensive brief of the Turkish Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy food categories and their packaging.
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