Tourism and Lifestyle

Travel and Tourism in Saudi Arabia to 2019

  • CAN314877
  • 113 Pages
  • August 2015
  • Tourism and Lifestyle
Summary
Domestic trips experienced a gloomy phase during the historic period, decreasing from 32 million in 2009 to 26.4 million trips in 2014. This was due to a lack of entertainment destinations within the country such as water parks, cinemas, and theatres, resulting in Saudis' preference for outbound trips. However, significant growth was recorded in both outbound and inbound tourism during the historic period; the latter was mainly due to an increasing number of pilgrims performing Hajj and Umrah. The Saudi Government is also contributing to the growth of travel and tourism by taking certain initiatives, such as encouraging foreign air carriers by deregulating the air travel market and breaking the monopolistic status of Saudi Arabian Airlines. In addition, the SCTA is promoting local historic sites and natural scenic cities such as Abha to attract the domestic tourists.

Key Findings
- Domestic tourism went through a difficult phase in the historic period, declining from 32 million trips in 2009 to 26.4 million in 2014. This was due to Saudi residents' preference for outbound trips over domestic trips as Saudi Arabia lacks entertainment destinations such as water parks, cinemas, and theaters, which are preferred by many families during occasions such as summer holidays and Eid holidays. However, domestic trips are expected to perform well over the forecast period (2014-2019), reaching 38.7 million by 2019, driven by promotional efforts by the Saudi Commission for Tourism and Antiquities (SCTA). Inbound tourism, which is largely based around religion, grew at a CAGR of 5.53%, increasing from 10.9 million trips in 2009 to 14.3 million in 2014. Outbound trips grew from 14.8 million in 2009 to 19.9 million in 2014 and are likely to reach 26.6 million by 2019, growing at a CAGR of 6.05%

- The Saudi Arabian travel and tourism industry has registered significant growth; an increasing number of pilgrims performing Hajj and Umrah have contributed to this. The holy cities of Mecca and Medina are located in the country, encouraging Muslims to visit from different parts of the world. Moreover, new projects in these two cities are supporting the growing demand for accommodation

- The Saudi Government has taken steps to increase tourism in the country. For example, it has deregulated the air travel industry by inviting both local and foreign air carriers, breaking the monopoly of Saudi Arabian Airlines. Moreover, local historic sites and natural scenic cities such as Abha are being promoted by the SCTA to attract domestic tourists. Steady growth in religious tourism, flourishing domestic tourism, and business tourism are likely to be the major factors contributing to the growth of travel and tourism over the forecast period. Other factors such as hotel projects in the holy cities and developing tourism infrastructure, such as expanding the rail track network between Mecca and Medina, are expected to support the growth

Synopsis
Canadean's report - Travel and Tourism in Saudi Arabia to 2019 provides detailed information on the Saudi Arabian tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

- Historic and forecast tourist volumes covering the entire Saudi Arabian Travel and Tourism sector

- Detailed analysis of tourist spending patterns in Saudi Arabia for various categories, such as accommodation, sightseeing, entertainment, foodservice, transportation, retail, travel intermediaries, and others

- Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics

- Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers

ReasonsToBuy
- Make strategic business decisions using historic and forecast market data related to the Saudi Arabian Travel and Tourism sector

- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

- Direct the promotional efforts on most promising markets by identifying the key source and destination countries
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