Travel and Tourism in Malaysia to 2019 provides detailed information on the Malaysian tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, tourist expenditure, airlines, hotels, car rental, and travel intermediaries industries.
The report brings together Canadeans research, modeling, and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics and discover which segments will see growth in the coming years.
- The Malaysian Travel and Tourism sector performed well during the historic period (2010-2014) , with significant growth recorded in both domestic and international tourist volumes. Canadean expects growth to continue over the forecast period (2015-2019) , driven by government initiatives to promote medical tourism, education tourism, sport tourism, and the country as a destination for retirees
- International arrivals to Malaysia increased at a Compound Annual Growth Rate (CAGR) of 3.5% during the historic period and total inbound tourist expenditure increased at a CAGR of 7.38%. A significant increase in medical tourists mainly from Gulf Cooperation Council (GCC) , growth in the number of retirees opting for Malaysia as a retirement destination, and initiatives undertaken to attract golf lovers with varied golfing opportunities as well as students for educational purpose contributed to this robust growth
- Domestic tourism increased at a CAGR of 13.11% during the historic period while domestic expenditure represented a CAGR of 19.44%. Growth was driven by increased household income, efforts by the Ministry of Tourism and Culture and Malaysian Association of Tours and Travel Agents (MATTA) to promote domestic tourism such as hosting fairs and exhibitions, and the availability of Low Cost Carriers (LCCs) such as Lion Air and AirAsia. Outbound tourism grew at a CAGR of 5.56% during the historic period.
- Thailand was the most popular destination for outbound tourism with 3.3 million tourists traveling in 2014, followed by Singapore with1.5 million tourists
Three major accidents were witnessed in the Malaysian aviation industry in 2014. Malaysian flight MH370 disappeared in March 2014 and flight MH17 was shot down on July 17, 2014 in eastern Ukraine claiming the lives of all 298 passengers on board. Indonesia AirAsia Flight 8501 crashed in the Java Sea on December 28, 2014, killing 155 passengers on board. As a result of these tragedies, Malaysian Aviation recorded huge losses ;Malaysia Airlines losses increased to MYR1.3 billion (US$409 million) in the first nine months of 2014 compared toMYR827million (US$265million) for the same period in the previous year
The report provides detailed market analysis, information, and insights, including:
- Historic and forecast tourist volumes covering the entire MalaysianTravel and Tourism sector
- Detailed analysis of tourist spending patterns in Malaysia for various categories in the Travel and Tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries, and others
- Detailed market classification across each category, with analysis using similar metrics
- Detailed analysis of the airline, hotel, car rental, and travel intermediaries industries
- Make strategic business decisions using historic and forecast market data related to the MalaysianTravel and Tourism sector
- Understand the demand-side dynamics withinthe MalaysianTravel and Tourism sector, along with key market trends and growth opportunities