Tourism and Lifestyle

Travel and Tourism in Austria to 2019

  • CAN183723
  • 130 Pages
  • March 2015
  • Tourism and Lifestyle
Summary
Travel and Tourism in Austria to 2019 provides detailed information on the Austrian tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, tourist expenditure, airlines, hotels, car rental, and travel intermediaries industries.

The report brings together Travel and Tourism Intelligence Center's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics and to discover which segments will see growth in the coming years.

Key Findings
- Recovering from a significant drop in the number of tourists from 2010-2013, Austria's tourism sector flourished in 2014. The growth can be attributed to the country's income rise, increase in number of travelers from key target markets such as China, South Korea, Taiwan, Poland, Belgium and United Arab Emirates, efforts by Austrian National Tourism Office (ANTO) and new campaigns being launched to attract adventure as well as cultural tourists to the country.

- Austrian cities such as Vienna, Tyrol and Salzburg have proven to be a popular choice amongst European locations for hosting meetings, incentives, conferences and events (MICE). Rich culture, culinary options, UNESCO world heritage sites, advanced infrastructure and seminar hotels make these cities a perfect destination for corporate events. In 2013, Vienna alone recorded 3,389 congress and corporate events bringing around 501,337 delegates from across the world.

- Austria's inbound tourism grew during the historic period, as the number of international arrivals rose from 22 million in 2010 to 25.2 million in 2014, at a CAGR of 3.46%.There was a significant increase in the number of inbound tourists from Asia-Pacific namely China, South Korea, and Taiwan during the historic period.

- To support growing tourism, several new international chains are building luxurious as well as budget hotels in Austria. Motel One, Star Inn, Park Hyatt Vienna and Ruby Hotel Sofia will be open to tourists from 2015.
Increased demand and successful launches of new routes has led to an increase in frequency of flights to Newark, Tehran, Mauritius, Maldives and Frankfurt. Similarly introduction of new routes to African destinations since 2014 was a major step towards promoting tourism.

Synopsis
The report provides detailed market analysis, information, and insights, including:

- Historic and forecast tourist volumes covering the entire AustrianTravel and Tourism sector

- Detailed analysis of tourist spending patterns in Austria for various categories in the Travel and Tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries, and others

- Detailed market classification across each category, with analysis using similar metrics

- Detailed analysis of the airline, hotel, car rental, and travel intermediaries industries

ReasonsToBuy
- Make strategic business decisions using historic and forecast market data related to the AustrianTravel and Tourism sector

- Understand the demand-side dynamics within theAustrianTravel and Tourism sector, along with key market trends and growth opportunities

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