ICT Media

Top ICT spenders in the Chinese Media Industry - Estimated ICT budget breakdowns in 2013

  • KAB110086
  • 56 Pages
  • December 2013
  • ICT Media
Synopsis
This report illustrates how Kable expects the top ICT spenders in China Media industry to allocate their ICT budgets across the core areas of enterprise ICT spend, namely hardware, software, IT services, communications and consulting.
Scope
Identify the top ICT spenders in China Media industry.

Gain a view as to how each top spender in China Media industry allocates its ICT by IT function.

Get a detailed breakdown of estimated budget allocation of top spenders in China Media industry within each of the core areas of ICT spend (hardware, software, IT Services, telecommunications & consulting).
Summary
Why was the report written?
This report presents the output from Kables ICT spend prediction statistical model, a log-linear regression model that provides ICT spending predictions based on a companys demographic profile. The statistical model has been developed using an extensive collection of survey and interview data Kable has conducted with ICT decision makers on their ICT spending, as well as the insight of our analyst team.

What makes this report unique and essential to read?
The predictions were formulated in November 2012 following a large survey of ICT decision makers. Estimated trends in ICT spending have been identified through to the end of 2013 following feedback from respondents on their forthcoming investment plans.
ReasonsToBuy
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