Food & Beverages

Top Five Trends in Flavored Alcoholic Beverages ; Key insights driving innovation opportunities

  • CAN374223
  • 41 Pages
  • December 2015
  • Food & Beverages
Summary
Flavored alcoholic beverages have traditionally been saddled with perceptions of being frivolous, youth-oriented, and artificial. The category is, however, highly adaptable, and brands have seized opportunities to reposition and reformulate products to shake off category stereotypes. This report identifies the five trends that have the potential to galvanize flavored alcoholic beverages and allow them to compete with a range of categories and across more occasions.

Key Findings
-Given consumers health-driven efforts to avoid or cut back on sugar consumption, it is significant that over one third (37%) of global drinkers consider alcohol to be high in sugar. As the health industry and media put alcohol brands under more scrutiny with regards to sugar content, producers will have to undertake more concerted efforts to address concerns and reformulate products accordingly.

-The inclination to drink at home rises steadily with age, making it all the more important for FAB producers to formulate and position authentically-made offerings in a way that is accessible to age groups outside of the traditionally favored legal drinking age (LDA)-24 year-old target.

Synopsis
-Top Five Trends in Flavored Alcoholic Beverages outlines the key innovation trends and consumer behaviors shaping the flavored alcoholic beverage (FAB) space. FABs compete across a range of alcoholic beverage categories, simultaneously creating innovation opportunities and positioning challenges.

-CONSUMER INSIGHT: Access information from our consumer surveys to evidence the key trends in FABs.

-DRIVERS: Understand the key insights and trends that are growing the market.

-INNOVATION: See the best examples of innovation, linked to clearly-identified trends.

ReasonsToBuy
-Identify the most important trends driving flavored alcoholic beverage innovation, evidenced by consumer survey findings.

-Draw inspiration from on-trend examples around the world that effectively leverage each trend.

-Include proprietary data from Canadeans 2015 Q2 global consumer survey
Please Select Format

Enquiry About Report

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Baking Ingredients Market (Ingredients, Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Baking ingredients such as flour, baking powder, yeast, etc., are used to make bakery products. The most popular bakery products include cakes and breads. Baking ingredients are widely used in ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Packed Food Market (Categories, Confectioneries, Type Packed Food, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Packaging of food products provide protection from external environment and maintain physical, chemical and biological structure of the food. The demand for packed food is high due to increase in ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Food Enzyme Market, Size, Share, Trends, Forecast, Global Analysis, Research, Report, Segmentation, Future Demand

Food and beverage enzymes are highly selective chemical catalysts that initiate metabolic reaction within unripe fruit and other food materials. The demand for enzyme consumption is expected to rise to ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Encapsulated Food Market (Core Phase, Shell Material, Technology, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Encapsulation is the process of incorporating food ingredients, enzymes and other materials into capsules. The parent market for the encapsulated food is the global food market, which was $4200 billion ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Ultra High Temperature Milk Market (Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

UHT milk is fresh milk that is processed in a very high temperature, pasteurized in a very less time, and then packaged in pre-sterilized containers without addition of any preservatives. ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Protein Hydrolysis Enzymes Market (Sources, Applications and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Protein hydrolysate enzymes are the amino protein which is used in the hydrolysis of bonds such as detergent industry. The protein hydrolysates are chiefly used in the removal of protein ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>