Consumer Goods

The Packaging of Retail Alcoholic Drinks in Australia, 2007 to 2017

  • CAN62694
  • 62 Pages
  • May 2013
  • Consumer Goods
Synopsis
The Packaging of Retail Alcoholic Drinks in Australia, 2007 to 2017is a data only report providing extensive and highly detailed time series consumption data on primary and outer packaging in the market.
The report provides in-depth quantitative data on retail(i.e. off-trade)alcoholic drinks packaging, covering key segmentations such as pack material and type, closure material and type, outer and multi-pack information, for the latest financial year (current year) and the extreme ends of the historical and forecast periods.
Detailed tables and charts provide a comprehensive breakdown of packaging consumption to clearly establish market trends, packaging dynamics and future growth areas.
Scope
Detailed category coverage is provided, covering three product categories that include: Beer, Cider & FABs, Spirits and Wine.

Product category level shares of different packaging materials and types, closure materials and types, and outer packaging materials and types are provided for 2007, 2012 and 2017. The report also provides multi-pack materials and types for 2012.

Forecasts allow marketers to understand the future pattern of market trends, and thereby quickly and easily identify the key areas in which they want to compete.
Summary
Why was the report written?
Packaging companies require a detailed understanding of packaging consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in packaging materials and types to enable effective market planning.

What is the current market landscape and what is changing?
As consumers product demands evolve the dynamics between different packaging types also evolve favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is the key to ensuring maximum sales in the future.

What are the key drivers behind recent market changes?
The differing growth rates in overall product category sales, as well as changes in packaging within those categories, drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers.

What makes this report unique and essential to read?
The report provides the latest data on market dynamics in the Australia retail Alcoholic Drinks packaging market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future.
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