Food & Beverages

The Future of the Spirits Market in Hong Kong, to 2016

  • CAN70320
  • 214 Pages
  • March 2012
  • Food & Beverages
Synopsis
The Future of the Spirits Market in Hong Kong, to 2016 is the result of Canadeans extensive market research covering the Spirits market in Hong Kong.
The report presents detailed analysis on the Spirits consumption trends in Hong Kong, historic and forecast Spirits consumption volume at market and category level, brand share, and distribution channel data.
This report brings together Canadean Intelligence's research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Spirits sales overall and to know which categories and segments are in the ascendency in the coming years.
Scope
Detailed category coverage is provided, covering eight product segments that include: Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka and Whiskey.

Detailed product sales segmentation for volumes is provided, including brand data and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.

Summary
Why was the report written?
" This report provides authoritative and granular detail of the Spirits market in Hong Kong; and in doing so fill the gaps in marketers understanding of market trends and the components of change causing them.
Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.
Marketers account for volume changes, brand dynamics and distribution trends."

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession and the following recovery period on their discretionary spending and the consumer markets have been no exception. While the country by country market changes have varied nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns how consumers changes in behaviour have affected total volumes, brands selected and type of products chosen.

What makes this report unique and essential to read?
The report provides the latest, highly detailed information on dynamics in the Hong Kong Spirits market, providing marketers with the essential information to understand their own, and their competitors, position in the market and the information to accurately identify where to compete in the future.
ReasonsToBuy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting Spirits in Slovakia

Custom segmentation of the market provides unique views and insights for marketers on the volume, brand and distribution data, to give unparalleled insight into the market.
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