Healthcare

The Future of the Feminine Hygiene Market in the US to 2017

  • CAN60676
  • 24 Pages
  • September 2013
  • Healthcare
Synopsis
The Future of the Feminine Hygiene Market in the US to 2017 is the result of Canadeans extensive market research. The report presents detailed analysis on the Feminine Hygiene consumption trends in the US, historic and forecast Feminine Hygiene consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Feminine Hygiene sales overall and to know which categories and segments are showing growth in the coming years.
Scope
Detailed category coverage is provided, covering five product segments that include: Internal Cleansers & Sprays, Pantiliners and Shields, Sanitary Pads, Tampons, Women's Disposable Razors & Blades.

Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Why was the report written?
This report provides authoritative and granular data on the Feminine Hygiene market in the US and, in doing so fills the gaps in marketers understanding of trends and the components of change behind them.

Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.

Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.

What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in the US Feminine Hygiene market, providing marketers with the essential data to understand their own, and their competitors position in the market and the information to accurately identify where to compete in the future.
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