Consumer Goods

The Emerging Middle Classes

  • CAN376393
  • 45 Pages
  • August 2014
  • Consumer Goods
Summary
Although recent trends have shown a growth in interest in opportunities at the so-called "bottom of the pyramid", the "emerging middle class" has, for some years, been a core component of the rising commitment among international FMCG businesses to pursuit of opportunities in emerging markets.


Synopsis
- Develop an understanding of the emerging middle classes.

- Develop a clear picture of what challenges exist to targeting these consumers and how this could influence decision-making over entering the market.

- Understand the factors behind the success (or failure) of brands targeting the emerging middle classes.

ReasonsToBuy
- What is the emerging middle class and why is it important?

- What are the challenges that stand in the way of success in this area?

- Who are emerging middle-class consumers and what are their needs?

- What have brands achieved success in targeting these shoppers and how have they done that?

Key Highlights
Middle-class aspirational consumption ideals can be formed at the bottom of the pyramid and carried over as status rises. They can also encompass a very wide range of circumstances within the emerging middle class itself. Consumers who identify themselves as middle class may have considerably more or less resources than their peers.

Establishing leadership in emerging middle-class targeting can be about acting early and capturing "social climbers". Fast-moving companies are targeting such consumers with aspirational brands before they become established members of the emerging middle class.
Please Select Format

Enquiry About Report

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Universal Serial Bus Battery Charger Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015- 2024

Universal serial bus also known as USB were introduced in 1990’s it defines cables, connectors, and communication protocol used in bus for connection, communication, and power supplies between computers and ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695

Read More >>

Air Purifier Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

Air purifier devices are used in removing the contaminants from the air either in closed rooms or in open areas depending on the range and extent of diffusion of the ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695

Read More >>

Global Mobility Scooter Market - Strategic Assessment and Forecast Till 2021

Mobility Scooter Market - Report Highlights The Worldwide Mobility Scooter market research report covers the present scenario and the growth prospects of the Worldwide Mobility Scooter Market for the period 2015 ...

July 2017  |   Price:$ 2995    | Pre Book Price:$ 2995

Read More >>

Global Vape Market (e-Cigarette and Vaporizer) - Strategic Assessment and Forecast Till 2021

Vape Market (e-Cigarette and Vaporizer) Market - Report Insights A vape product or broadly known as e-cigarette, electronic cigarette, and vaporizer is a battery operated device and has been reckoned as ...

July 2017  |   Price:$ 2995    | Pre Book Price:$ 2995

Read More >>

World Skin Care - Market Opportunities and Forecasts, 2014 - 2020

Cosmetics industry has experienced exponential rise since past few years. Skin care is considered the most profitable category of cosmetics industry. Both men and women use skin care products such ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Digital Devices Technologies Market (Products, Geography, Software and Hardware) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Digital devices technologies market for living room provides products that use varied technologies to give enhanced digital output for consumer products such as television home theatre etc. The global home ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>