Consumer Goods

The Better Drinks Co Limited: Consumer Packaged Goods - Company Profile and SWOT Analysis

  • CAN162776
  • 18 Pages
  • January 2015
  • Consumer Goods
Synopsis
Canadean's "The Better Drinks Co Limited: Consumer Packaged Goods - Company Profile & SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, SWOT analysis, business description, company history, key employees as well as company locations and subsidiaries.

Summary
This report is a crucial resource for industry executives and anyone looking to access key information about "The Better Drinks Co Limited"

The report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. Canadean strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

Scope
Examines and identifies key information and issues about "The Better Drinks Co Limited" for business intelligence requirements.

Studies and presents the company's strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported.

The profile also contains information on business operations, company history, major products and services, key employees, and locations and subsidiaries.

ReasonsToBuy
Quickly enhance your understanding of "The Better Drinks Co Limited"

Gain insight into the marketplace and a better understanding of internal and external factors which could impact the industry.

Increase business/sales activities by understanding your competitors businesses better.

Recognize potential partnerships and suppliers.

Key Highlights
The Better Drinks Co Limited, (The Better Drinks Company), formerly known as Charlie's Group Limited, is a producer, marketer and distributor of non-alcoholic beverages. The company primarily offers a range of premium 'not from concentrate' and organic beverages. The company's product portfolio includes orange and apple juices; lemonade, blackcurrant, mango and orange, raspberry lemonade, limeade, and feijoa quenchers; pomegranate, grapefruit, cranberry, clementine, and lemon sodas; antioxidant, super food, vitamin C and energy smoothies; water and fresh fruits. These products are marketed under the brands of Charlie's, Juicy Lucy, Phoenix, Ti Tonics, Real Iced Tea Co and Stash Tea. The company operates through its manufacturing facilities in Henderson, New Zealand and Renmark, Australia. The company operates as a wholly-owned subsidiary of Asahi Beverages New Zealand Limited. The Better Drinks Company is headquartered in Parnell, New Zealand.
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