ICT & Media

Global Text Analytics Market (Deployment Model, Application, End User and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

  • ALL22784
  • 0 Pages
  • January 2015
  • ICT & Media

Text analytics is a developing technology that is prominent amongst different commercial enterprises, for example, BFSI, FMCG, Healthcare, Telecom, and so forth. Text analytics software prepare the organizations to comprehend their clients better, and help them focus clients' requests, buying examples by examining the information produced from different sources. The developing prominence of text analytics technology is ascribed to the climbing acknowledgement of online networking stages and developing trend towards cloud technology for information gathering. There is a growing propensity among organizations to embrace cloud technology to comprehend the intrinsic elements of the business sector. The capability to stop fraud, plan effective advertising campaigns, manage risk, etc. are the of key reasons propelling the growth of global text analytics applications segment. As generous information is created through distinctive sources, the selection of cloud technology engages organizations to examine the information and conjecture productive results of the same. The capacity of text analytics to break down information progressively has impacted its appropriation in different organizations; hence, the popularity of text analysis is increasing to rethink business forms. Furthermore, developing economies give gigantic potential to the development of the text analytics especially in the Asia-Pacific.

The capacity of text analytics to concentrate important data from unstructured information would profit organizations in picking up business brainpower, fathoming business sector flow and increasing noteworthy understanding into the aggressive scene of the business. The top players in the business sector are embracing acquisition, partnerships, collaborations and product launch to extend their geographic scope, fortify product offerings and to enhance their administrations. Organizations, for example, Clarabridge, SAS Incorporation, and numerous other top business players are adopting product launch and partnership as their key plan. For example, in April 2014, Clarabridge, a pioneer of content explanatory items, procured Market Metrix, a main Enterprise Feedback Management stage, to grow its analytics offerings with a strong stage. The consolidated arrangement would help in examining the information proficiently.

The worldwide business sector consist of applications, deployment models, and geography and end users. Cloud built and in light of premise are two deployment models on which message analytics software would be conveyed. The applications business further comprises in view of fraud detections, competitive intelligence, predictive analytics, and so forth in major telecommunication and financial segments. Businesses, for example, retail, managing an account and monetary administrations and protection (BFSI), government, telecom division, Fast moving consumer merchandise (FMCG), health awareness and pharmaceuticals use content analytics software to dissect consumer practices. Further, in-depth analysis the market is conducted over different regions, viz. North America, Europe, Asia Pacific and LAMEA.


  • The study provides an in-depth analysis of the global text analytics market with current and future trends to elucidate the imminent investment pockets in the market
  • Current and future trends are outlined to determine the overall attractiveness and single out profitable trends to gain a stronger foothold in the market 
  • Quantitative analysis of the current market and estimations through 2013-2020 are provided to showcase the financial calibre of the market
  • Drivers and opportunities are evaluated to highlight the top factors responsible for market growth. Various segments are carefully evaluated to gauge the potential of the market 
  • Porters Five Forces model and SWOT analysis of the industry illustrates the potency of the buyers & suppliers participating in the market  
  • Value chain analysis in the report gives a clear understating of the roles of stakeholder involved in the value chain



  • On-premise model
  • Cloud based model


  • Competitive Intelligence
  • Customer Relationship management
  • Predictive Analytics
  • Fraud detection
  • Brand Reputation


  • Fast Moving Consumer Goods (FMCG)
  • Banking Financial Services and Insurance (BFSI)
  • Healthcare and Pharmaceuticals
  • Telecommunication
  • Government
  • Retail


  • North America
  • Europe
  • Asia-Pacific
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