WinterGreen Research announces that it has a new study on Telepresence Equipment. The 2012 study has 605 pages, 302 tables and figures. Worldwide markets are poised to achieve significant growth. Telepresence equipment represents a quantum shift in the ability to communicate remotely with video connectivity. It leverages HD TV capability to interconnect two people or teams of people seeking to share information or further evolve a common experience.
A paradigm shift is occurring in the video conferencing business. Teleconferencing seeks to leverage huge opportunities for increasing efficiency, increasing productivity, and in every industry. The shift in telepresence is away from bundled integrator solutions and major codec manufacturer solutions to custom and cloud solutions. It is away from the set-top box, and away from expensive custom room installations to endpoint managed solutions. Image clarity and flexibility in managing human factors are evolving telepresence systems characteristics.
Telepresence is considered to be any video communication system that leverages HD, high definition. The definition is spreading to include virtually every video collaboration system. The ability to leverage HD in a conference room and connect to a variety of end points for people not in a conference room is one configuration that is appealing to users.
Other very attractive telepresence configurations are at the very high end where executives have office based systems that support communication across the globe for facilitating running a globally integrated enterprise.
Desktop communication leveraging video is equally attractive to those members of organizations that need to work with others located remotely. Telepresence supports consistent contact with a group of distributors, engineers, developers, physicians, or customers. Telepresence provides a way to keep in touch with clients and the line of business.
It is HD TV that provides the essence of telepresence. Broadcast quality images are available from a lot of different technologies and on a lot of differnet end points. It is the life size screen that is so compelling in a conference room or executive office.
Telepresence provides a consistency in the remote relationships. Significant sales calls still need to be done face to face. Telepresence provides a way to supplement the face to face calls, a way to provide a continuity to marketing, and a way to create regular collaborations, supports for management efforts that are not replicable in any other way. Telepresence is able to be used in a regular, scheduled manner while traveling is inevitably more sporadic.
According to Susan Eustis, the lead author of the study, "Lowest total cost of ownership and accelerated return on investment are achieved through breakthrough bandwidth management. Telepresence products leverage industry-leading support of the standards-based H.264 and standards based high profile capability. Standards adherence and compression technology can save up to 50% of ongoing bandwidth consumption and cost."
Telepresence markets are anticipated to grow from $3.8 billion in 2011 to $12.8 billion in 2018. Strong growth will go across all three markets segments, immersive, conference room, and end point. In part growth is stimulated by the availability of end point access. With people having a variety of client table and smart phone devices available while they are traveling, tuning into meetings on the go will become more compelling once video capability is available. People feel more a part of a meeting when they are connected by video.
WinterGreen Research is an independent research organization funded by the sale of market research studies all over the world and by the implementation of ROI models that are used to calculate the total cost of ownership of equipment, services, and software. The company has 35 distributors worldwide, including Global Information Info Shop, Market Research.com, Research and Markets, Bloomberg, and Thompson Financial.
This is the 501st report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments.
Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.
About the Company
WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets.
The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.
About the Principal Authors
Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.
Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Service Oriented Architecture (SOA) marketing strategies, Internet software, a study of Push to Talk Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, Business Process Management, Servers, Blades, the Mainframe as a Green Machine, and Application Server markets. Ms. Eustis is a graduate of Barnard College.
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