Beer continued to be the leading category in the alcoholic drinks market as it had been in the market for a long time with no rivals increasing consumer preference. Increase in beer was aided by increased consumer confidence and a change in government by the end of the year. Mainstream beer saw an increase of 1% and held 70% of the market. More imported brands in the super premium segment took over some shares from the mainstream segment. Glass bottles held 52% of the total market volume and managed to post a growth of 4% as more consumers looked for beverages in this packaging type.
-Increased consumer confidence and a change in government aided the growth in all beverages.
-Higher brand recognition and brand awareness of imported brands aided in increase of the off-premise volume.
-Taiwan beer continued to be the leading brand in the market as it had been the only brand in the market for a number of years.
-Regular strength beer was the main strength of beer in the market. Low strength beers only held a tiny share of the market.
Canadean's Taiwan Beer Market Insights 2016 Report provides a complete overview of the Taiwan beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
-2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
-Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
-Value by distribution channel 2011-2015, with 2016 forecasts
-2014-2016 selected on- / off-premise retail prices
-Details of key beer new product launches in 2015 by company
-Overview of the competitive landscape in the beer market, with analysis of key company performance
-Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
-Data is also available in excel format
-Gain an in-depth understanding of the dynamics and structure of the Taiwan beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
-Evaluate the current emerging trends and future growth opportunities in the Taiwan beer market to support your brand development and marketing initiatives
-Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
-Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
-Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
-Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Taiwan beer market
-View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects