Food & Beverages

Taiwan Beer Market Insights Report 2015

  • CAN326844
  • 80 Pages
  • August 2015
  • Food & Beverages
Summary
A weakening demand for beer and stagnant consumer spending as a result of lowered average income has seen the beer market decline. Most of the new beers seen are imported and only seen between April and October. The two main breweries Taiwan Tobacco and Liquor and Tsingtao take up most of the market share.

Key Findings
- Imported beer isn't as popular as local beer due to taste preferences

- Health and wellness as well as strict drink drive policies are slowing down growth

- Beer is only consumed at special occasions as it is seen as high price and high calorie

Synopsis
Canadean's Taiwan Beer Market Insights 2015 Report provides a complete overview of the Taiwan beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

- Value by distribution channel 2010-2014, with 2015 forecasts

- 2013-2015 selected on- / off-premise retail prices

- Details of key beer new product launches in 2014 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

ReasonsToBuy
- Gain an in-depth understanding of the dynamics and structure of the Taiwan beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Taiwan beer market to support your brand development and marketing initiatives

- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct Summary of the key trends in the Taiwan beer market

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
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