Consumer Goods

Successes and Failures Case Study: White Glo Express Whitening System

  • CAN375851
  • 11 Pages
  • March 2013
  • Consumer Goods
Summary
This case study is part of Canadean Consumer's Successes and Failures research and explores the success achieved by White Glo Express Whitening System in Australia.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

ReasonsToBuy
- Why is White Glo Express Whitening System considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends has this product innovation capitalized on?

- What can I learn from White Glo Express Whitening System's success?

Key Highlights
White Glo Express Whitening System witnessed a 15% increase in sales in 2012. At A$15, White Glo offers consumers a cost-effective alternative to A$1,000 professional whitening treatments at the dentist's clinic.
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