Consumer Goods

Success: Zero Noodles

  • CAN376285
  • 10 Pages
  • July 2013
  • Consumer Goods
Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how the Zero Noodles brand took a traditional food product from Japan (shirataki noodles) and successfully marketed it as a weight-loss aid in a Western market.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

ReasonsToBuy
- Why is Zero Noodles considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends has this product innovation capitalized on?

- What can I learn from the success of Zero Noodles?

Key Highlights
Zero Noodles are a low calorie carbohydrate-free pasta alternative launched in the UK in 2012, made from water and glucomannan.

With just 10 calories per serving, the noodles are ideally suited for those following weight-loss diets that involve trying to minimize their calorie, fat, carb, or sugar intake.
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