Consumer Goods

Success: Zero Noodles

  • CAN376285
  • 10 Pages
  • July 2013
  • Consumer Goods
Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how the Zero Noodles brand took a traditional food product from Japan (shirataki noodles) and successfully marketed it as a weight-loss aid in a Western market.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

ReasonsToBuy
- Why is Zero Noodles considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends has this product innovation capitalized on?

- What can I learn from the success of Zero Noodles?

Key Highlights
Zero Noodles are a low calorie carbohydrate-free pasta alternative launched in the UK in 2012, made from water and glucomannan.

With just 10 calories per serving, the noodles are ideally suited for those following weight-loss diets that involve trying to minimize their calorie, fat, carb, or sugar intake.
Please Select Format

Enquiry About Report

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Mobility Scooter Market - Strategic Assessment and Forecast Till 2021

Mobility Scooter Market - Report Highlights The Worldwide Mobility Scooter market research report covers the present scenario and the growth prospects of the Worldwide Mobility Scooter Market for the period 2015 ...

January 2018| $2995 | Pre Book Price:$2621

Global Vape Market (e-Cigarette and Vaporizer) - Strategic Assessment and Forecast Till 2021

Vape Market (e-Cigarette and Vaporizer) Market - Report Insights A vape product or broadly known as e-cigarette, electronic cigarette, and vaporizer is a battery operated device and has been reckoned as ...

January 2018| $2995 | Pre Book Price:$2621

World Skin Care - Market Opportunities and Forecasts, 2014 - 2020

Cosmetics industry has experienced exponential rise since past few years. Skin care is considered the most profitable category of cosmetics industry. Both men and women use skin care products such ...

January 2018| $5370 | Pre Book Price:$4699

Global Digital Devices Technologies Market (Products, Geography, Software and Hardware) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Digital devices technologies market for living room provides products that use varied technologies to give enhanced digital output for consumer products such as television home theatre etc. The global home ...

January 2018| $5370 | Pre Book Price:$4699

Global Animal Nutrition Chemicals Market (Products, Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Animal Nutrition Chemicals are amino acids that provide nutrition to the animals and act as a buffering agent to boost the immune system of the animals. The products manufactured by ...

January 2018| $5370 | Pre Book Price:$4699

Global Hospital Assets Management Market (Technology, Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

The hospital assets management system helps to manage and protect hospital equipment. It uses automated software systems to monitor the environment in hospital campus. The technology solutions are becoming increasingly ...

January 2018| $5370 | Pre Book Price:$4699

2018 © Copyright Big Market Research

View Pricing >>