Food & Beverages

Success: the Bart Ingredients Company

  • CAN376339
  • 17 Pages
  • September 2014
  • Food & Beverages
Summary
To realize its new positioning aspirations following its rebrand, the newly named Bart Ingredients Company developed a new brand built around strong packaging aesthetics and superior functionality. Marketing messaging and merchandizing were also refreshed to focus on product usage scenarios. Bart saw a strong return on investment following its rebrand.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

ReasonsToBuy
- Why is The Bart Ingredients Company considered a compelling case study?

- What consumer insights and innovation highlights underpin the company's rebranding success?

Key Highlights
Bart needed to establish a stronger, differentiated position in a burgeoning market benefiting from a resurgence in culinary exploration and cooking-at-home. An innovative, well-designed bottle and utility-enhancing dual-cap closure improved brand engagement.

Design features should add utility and aesthetic value. Bart's award-winning pack shows that brand packaging is integral to the overall brand experience.
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